This assignment delves into the principles and practices of management behavior, exploring various management styles, leadership characteristics, and communication processes. It analyzes the organizational culture and change within selected businesses, PKF Hotel Experts and Hilton Hotel, highlighting their strengths and weaknesses. The report further assesses the author's own management skills, strengths, weaknesses, opportunities, and threats, outlining a personal development plan to enhance their managerial potential. Finally, it demonstrates the application of managerial skills within a business and services context, emphasizing the importance of leading and motivating teams to achieve agreed goals.