The Developing Manager: A Report on Management Skills and Career Development

This report explores the principles of management, leadership, and communication within the context of the travel and tourism industry. It compares the management styles of Virgin Holidays and Thomas Cook, analyzing their leadership characteristics, communication processes, and organizational cultures. The report also includes a personal SWOT analysis, outlining the author's strengths, weaknesses, opportunities, and threats, and sets SMART objectives for personal and professional development. Finally, the report examines the managerial and personal skills needed for career development and outlines a development plan to enhance current performance and address future needs.

THE DEVELOPING
MANAGER

Table of Contents
INTRODUCTION................................................................................................................................2
TASK 1..............................................................................................................................................3
1.1 COMPARISON OF DIFFERENT MANAGEMENT STYLES..........................................................3
1.2 LEADERSHIP CHARACTERISTICS.............................................................................................5
1.3 COMMUNICATION PROCESSES IN SELECTED BUSINESSES....................................................6
1.4 ORGANISATION CULTURE AND CHANGE IN SELECTED BUSINESSES.....................................7
TASK 2..............................................................................................................................................9
2.1 ASSESSING OWN PERFORMANCE OF MANAGEMENT SKILLS...............................................9
2.2 ANALYSING PERSONAL STRENGTH, WEAKNESSES, OPPORTUNITIES AND THREATS..........10
2.3 PRIORITISING THE OBJECTIVES AND TARGETS FOR DEVELOPING THE POTENTIAL............12
TASK 3............................................................................................................................................13
3.1 LEADING AND MOTIVATING TEAM FOR ACHIEVING AGREED GOAL OR OBJECTIVE..........13
3.2 JUSTIFICATION OF THE MANAGERIAL DECISIONS FOR SUPPORTING ACHIEVEMENT OF
AGREED GOAL OR OBJECTIVE AND RECOMMENDATION FOR IMPROVEMENTS......................14
TASK 4............................................................................................................................................16
4.1 MANAGERIAL AND PERSONAL SKILLS FOR SUPPORTING CAREER DEVELOPMENT............16
4.2 REVIEWING CAREER AND PERSONAL DEVELOPMENT NEEDS, CURRENT PERFORMANCE
AND FUTURE NEEDS TO PRODUCE DEVELOPMENT PLAN........................................................17
CONCLUSION.................................................................................................................................19
REFERENCES...................................................................................................................................20
1

INTRODUCTION
This report helps in the understanding of the various principles of the management of the
behaviour as well as gaining the skills in order to review the potential of the managerial. Along
with this, the roles, as well as the responsibilities of the manager, are described so that the
successful career plan can be developed. The styles, as well as the characteristics of the
leadership needed by the manager, are described reflecting the culture as well as the business
of the Virgin Holidays and Thomas Organisation. The motivation for the team leaders is also
given so that the goals, as well as the objectives, can be attained successfully.
2

TASK 1
INTRODUCTION
This report helps in comparing the two organisations of the travel as well as the tourism
industry in order to compare the management styles of the Virgin Holidays as well as the
Thomas Cook organisation through their characteristics, processes of the communication and
their culture.
BODY
1.1 COMPARISON OF DIFFERENT MANAGEMENT STYLES
The manager helps in bringing the growth of the tour operator industry namely the Thomas
Cook as well as the Virgin Holidays. These two organizations have their respective strategies as
well as the methods with the view of developing the business of both the organizations. The
various styles of management are being followed by the two mentioned organisations so that
their goals, as well as the objectives, can be attained by the organizations (Giacalone and
Rosenfeld, 2013). The similar styles of management applied as well as castoff at the two
organisations comprises of the Maslow Hierarchy of needs, Drawbacks as well as Assumptions,
the theory of the scientific management, and the theory of the system. The theories used by
the manager at the Virgin Holidays include assumption as well as drawbacks as well as Maslow
Hierarchy of Needs (Delbridge and Fiss, 2013). At the Thomas Cook, the theories used by
manager comprise the contingency theory, theory of scientific management, and the system
theory.
The Virgin Holidays follows the two styles of the management such as Maslow Hierarchy of
Needs and the second one is the Assumptions as well as the Drawbacks. The needs, as well as
the demands of the consumers and the employees, have been identified using the above-
mentioned theory. This theory is an effective tool to achieve the organizational objectives as
well as the goals (Kossek and Lautsch, 2012). Another name of assumption and the drawback
theory is called the theory X and Y which facilitates the functions of the business. The theory X
3

does not consider the responsibility through the manager. The theory Y helps in working
collaboratively so that decisions can be made by motivating oneself for the work.
Figure 1 Virgin Holidays
Source: Admin, 2010.
The system theory is being followed at the organisation of Thomas Cook which is based on the
principle of including the various independent elements that are needed all together for the
working purpose so that the objectives of the organization can be achieved (Trudel and Reio,
2011). The contingency approach helps in evaluating the measure by analysing the situation
encountered in it, therefore, called the situational approach. The theory of the scientific
management helps in increasing the productivity of the organization through the help of the
strategies applying for the workforce of the organization.
Figure 2 Thomas Cook
Source: Smith, 2013.
4

1.2 LEADERSHIP CHARACTERISTICS
The organization uses the democratic, action-oriented, autocratic, and the laissez-faire. The
Virgin Holidays managers follow the democratic as well as the laissez-faire style whereas the
Thomas Cook managers follow the action-oriented as well as the autocratic style. The vital role
is played by these styles within the organization.
Another name of the democratic style is the participative style which is based on the concept
that the organization members collaboratively work together by participating in the various
operations as well as the functions of the organization which also includes the decision to be
made for the organization (Peterson, et al. 2012). This is achieved by the sharing of the
thoughts, opinions, as well as the ideas which influence the decisions of the organization and
also helps in tackling the critical situations.
Figure 3 Leadership Styles
Source: Administrator, 2012.
5

The leadership style of the Laissez-faire is based on the concept that the active participation in
the decisions of the organization is done by the members and not the manager. These two
leadership styles are used by the Virgin Holidays.
The leadership style called the autocratic helps the manager in giving the overall control with
respect to the decisions with an additional member as support (Spears, 2010). The decisions are
influenced by t ideas as well as the judgements without taking advice from anyone. The action-
oriented style is based on the concept of assigning a single allocated task to the members with
respect to the time by the managers in order to create the base for the manager. These styles
are used by the organization of the Thomas Cook in order to achieve the objectives of the
organization.
The efficiency, as well as the productivity of the organization, can be increased through the
theories of motivation (Tannenbaum, et al. 2013). Some of the famous theories of motivation
include the Equity Theory, the hierarchy of needs theory, as well as the Hawthorne effect. The
employee’s performance is further impacted by the factors which consist of arising of the
conflicts, culture of the organization, roles assigned to the team members, etc.
1.3 COMMUNICATION PROCESSES IN SELECTED BUSINESSES
The communication process plays a significant role in conducting the operations of the
organization. The communication process runs like this; the information is being sent by the
sender with the help of a medium to the various receivers (Ellis and Young, 2013). In this way,
the information is being shared among the various receivers so that all the operations are
managed accordingly. The various kinds of the communication process comprise of the verbal,
written, informal, non-verbal, communication line, etc.
Another name of the verbal Communication is the oral communication which is conducted
through the ideas as well as the opinions being shared. The information shared must be clear as
well as precise in order to understand the message (Malhotra and Temponi, 2010). The harsh
words must not be used in the process of the communication. The non- verbal communication
deals with the gestures, expressions, signals, and the actions of the body.
6

The formal communication is developed in the organization in the forms of the structures. A
route is assigned for the message to travel from the one medium to the other medium. The
communication in the organization is being followed with the help of the order. The informal
communication does not include any formality but includes the suggestion as well as the advice
of the people (Bovee and Courtland, 2012). The emails, as well as the letters, help in
communicating through the written process in order to transfer the message. The
communication line helps in communicating with the superiors as well as the senior staff with
the help of commands.
The communication is hindered by some obstacles such as social as well as the cultural
differences, the listening capabilities, and the unclear messages.
1.4 ORGANISATION CULTURE AND CHANGE IN SELECTED BUSINESSES
The divisional structure is being used by the Thomas Cook and the Functional structure is being
used by the Virgin Holidays so that high efficiency can be maintained within both the
organization. The functional structure takes into accounts each department functions including
the marketing as well as the sales department so that an environment-friendly communication
can be developed within the organization (Schein, 2010). The divisional structure deals with the
dividing the larger segments into the smaller parts so that they can be organized into the group
of an umbrella which includes various types of products.
The various cultures in the organization consist of the market culture, clan culture, hierarchy
culture and the adhocracy culture. The hierarchy culture is being used by the Thomas Cook
which further helps in building the structures associated with it. The policies, as well as the
procedures, are being implemented at the organization so that efficiency in the work can be
achieved (Cameron and Quinn, 2011). The market culture is being followed by the Virgin
Holidays so that competition can be built in the market so that goals of the organization can be
achieved.
The demographic, legislative, as well as the economic changes, were encountered in the
organization. The employee’s efficiency is being affected by the changes in the demography
7

with respect to the diversification, influencing economically. The cost of the labour is associated
with the changes in the economy which further affects the employees. The cultural changes are
noticeable in the management as well as in the business style (Zheng, et al. 2010). These factors
must be looked upon for increasing the productivity as well as the efficiency with the help of
some measures. Competitors, Globalization, Technology, Customers, Economic as well as
Political changes are the changes which are observed within the organization.
CONCLUSION
From the above report, the various management styles are compared of the virgin holidays and
the Thomas Cook along with their leadership characteristics and the various processes involved
in the communication for the above two mentioned businesses thereby reflecting their culture
as well as the changes required by them for functioning better.
8

TASK 2
INTRODUCTION
This report helps in understanding my own performance by focussing on the skills possessed by
me. Personal swot analysis is done for identifying the strength as well as the weaknesses so
that the weaknesses can be targeted for converting into the potential in order to obtain the
SMART objectives.
BODY
2.1 ASSESSING OWN PERFORMANCE OF MANAGEMENT SKILLS
Assessing my own performance of the management skills will help in identification of those
areas which I need improvement in order to bring my growth at personal as well as professional
level.
Skills of Leadership
The various activities, as well as the operations of the Clayton Hotel, are being maintained with
the help of this skill (Carnall, 2018). The leadership style of the democratic has been used by me
so that the objectives of the organization can be attained so that the productivity, as well as the
efficiency of the organization as well as the employees, can be maintained.
Personal skills
The skills required by the manager comprise the communication, interpersonal and the motor
skills. I do have an interpersonal skill which includes the verbal as well as the non- verbal
communication, skills of the negotiation, skills of solving the problems, effective decisions to be
taken, and many more (Cardy and Leonard, 2014). I also have skills of encouraging as well as
motivating the staff members which will help in improving their efficiency.
Skills of Management
9

The superior quality services are being delivered to the customers with the help of the
management skills which is developed at the Clayton Hotel by working as an Assistant Manager.
The various department of the organization is being managed effectively by me through the
skills of management. The style of the management used as well as preferred by me is the
Maslow hierarchy of needs so that each criterion in the organization is fulfilled. Also, the
strategy is being developed in order to make the decisions properly.
Technical skills
The technical skills must be possessed by the manager so that its implementation in the
organization proves beneficial (Alexander, 2013). The person must have completed the degree
of graduation as well as the post- graduation with respect to the technical field through a
recognized university. In addition to this, the proper technical training must be acquired by the
individual so that practical implementation can be done.
Planning as well as Organizing Skills
The various planning, as well as the organizing skills, comprise of the skills of decisive nature,
scheduling of the work, analytical skills, evaluating the performance of an individual as well as
solving the problems skills (Goetsch and Davis, 2014). A base or the support will be created
through these skills to achieve organization objectives.
2.2 ANALYSING PERSONAL STRENGTH, WEAKNESSES, OPPORTUNITIES AND
THREATS
The personal SWOT analysis will help in identifying my strengths, weakness, opportunities as
well as the threats associated with them.
10

Figure 4 SWOT Analysis
Source: Shaw, 2017.
STRENGTHS
The leadership, as well as the management style, is being possessed by me that will prove
beneficial for the organization. This will help in building a healthy environment in the
organization. I have a good communication as well as the interpersonal skills that will help in
building the better connection with the people and the employees (Rangkuti, 2015). My
potential, as well as the abilities, will get improved and enhanced by working at Clayton hotel
which will further help in bringing my personal development.
WEAKNESSES
The various weaknesses were identified by me by working at the Clayton hotel which includes
the judgemental ensuring that I categorise the people according to their profile as well as the
experiences which influences the recruitment as well as the selection criteria in choosing the
right candidate for the desired job profile (Helms and Nixon, 2010). This creates the impact on
the organization productivity. Sometimes my behaviour of the short temper also creates the
issues in the organization.
OPPORTUNITIES
The various opportunities are encountered at the Clayton hotel regarding me which will help in
providing me with the numerous perks as well as the bonuses so that my growth can be done in
this organization. This will not only help in developing my personality at both personal as well
as the professional level.
11

THREATS
The abilities, as well as the skills, will be developed by me so that the threats associated with
me can be minimized or reduced to a certain level. This will help in bringing the success at the
Clayton Hotel as an assistant manager (Addams and Allfred, 2013). Also, the internal, as well as
the external scenario of the organization, will be managed as well as handled by me.
The weaknesses, as well as the threats, can be measured by developing a personal log so that
the areas in which I needed improvement would be recognized as well as identified by me.
Along with this, the processes can be built into the development plan so that each process
would help in handling the weaknesses as well as strengths.
2.3 PRIORITISING THE OBJECTIVES AND TARGETS FOR DEVELOPING THE
POTENTIAL
As I am an Assistant Manager at the hotel of Clayton, so I have set the various targets as well as
the objectives for the tasks to be accomplished so that potential can be developed. The target
set by me will help in developing my skills as well as the qualities so that I can handle the work
at the Clayton hotel. This will not only help in achieving the personal development but will also
help in my professional development. The SMART objectives will be followed by me so that the
improvement can be done in the desired areas and also the objectives will be measured with
the time allocated by me (Chu, et al. 2010). I will make sure that these objectives are realistic in
nature by achieving in the limited duration.
My management skills, as well as the behaviour, will help in reaching my desired goals as well
as the objectives. My interpersonal skills require little improvement so that functions can be
performed by me. The other improvement areas of me comprise the skills of the decision
making as well as the analytical skills. I am a person of the short temper which needs to be
controlled as well as handled with the help of proper assistance given to me.
The action plan will help in developing the areas which needed improvement in me. The
objectives of the business can be achieved by me overcoming all these threats which hinder my
performance as an assistant manager by developing the skills as well as the objectives (Liu, et
12

al. 2011). This will further help in building the skills as well as the qualities so that my future
position, as well as growth, can be built.
CONCLUSION
From the above report, the identification of the weakness, opportunities, threat, and the
strength is analysed by conducting the SWOT analysis. This will also include obtaining the
reviews as well as the feedback will help in developing the skills possessed by me. The potential
is being identified by the above-mentioned factors.
13

TASK 3
INTRODUCTION
This report helps in the understanding of the tactics needed to motivate the team so that the
desired goal, as well as the objectives, can be achieved. In addition to this, decisions which
were taken in order to manage and support the managerial in order to achieve the desired
goals and objectives.
BODY
3.1 LEADING AND MOTIVATING TEAM FOR ACHIEVING AGREED GOAL OR
OBJECTIVE
An effective strategy must be implemented by the Frankie and Benny team of management so
that the goals, as well as the objectives, can be achieved. Training can be given to the
employees with the help of various styles of leadership in order to develop the potential within
the employees of the organization. The first step comprises of the process of recruitment which
helps in selecting those candidates who possess the potential as well as the skills needed for
the profile. This is done by the team (Williams, 2013). Then sorting of the individual is done who
possess the common or the similar skills and the potential so that they can be further
categorised into the suitable team and training can be given to them accordingly. The
workforce of the organization including the staff members as well as the team members will
help in motivating these candidates. An environment of the healthy cooperation will be
developed in the organization so that each function of the organization worked properly and
smoothly. Further, an effective communication will be developed with the help of various
strategies as well as the methods.
Along with this, the team members will be provided with the various activities so that bonding
can be developed among the team as well as the staff members who will help in achieving the
objectives of the organization (Uzonna, 2013). It is the responsibility of the manager to
undertake and look into these matters in providing them with the proper training. The
14

performance management must be undertaken so that the improvement can be done in the
working concept of the employees in order to increase their efficiency. The Bruce Tuckman’s
consists of the various stages which include Norming, Forming, and Performing as well as
Storming which plays a significant role in analysing as well as evaluating the employee’s
performance according to their skills as well as the potential.
3.2 JUSTIFICATION OF THE MANAGERIAL DECISIONS FOR SUPPORTING
ACHIEVEMENT OF AGREED GOAL OR OBJECTIVE AND RECOMMENDATION FOR
IMPROVEMENTS
The environment of the business has been progressing rapidly with respect to the time and is
affecting the operations of the business. The analysis of the environment of the business must
be done by the Frankie and Benny team of management in order to identify the weakness as
well as the threats associated with the operations of the business (Forsyth, et al. 2012). This can
be achieved with the help of acquiring the knowledge as well as the information needed with
respect to the products as well as the services in order to build the effective strategies for this
purpose. The delivery of the services can be done with the help of customers in order to gain
their satisfaction.
The organization manager is responsible for taking the proper as well as the effective decisions
in order to functions each department smoothly. The decisions with respect to the strategies
are being taken by the organization with the help of analysis and planning. These decisions will
reflect the growth of the organization.
The productivity of the organization can be increased by using the various forms of styles as
well as the strategies in the organization for the purpose of giving motivation to the people of
organization which also includes the total control over all the operations of the organization y
the manager (Hering, et al. 2012). The critical situations are being handled with the help of
using the skills of the manager with respect to solving the problems.
The working environment of the organization must be healthy enough to engage the manager
along with the subordinates of the organization. The encouragement must be given to the
15

subordinates of the organization so that their efficiency will reflect the productivity of the
organization. The employee’s performance must be monitored by the manager so that their
efficiency can be increased. The decisions of the organization must be taken along with the
opinions of the various stakeholders such as the investors as well as the suppliers. An effective
relationship must be maintained with the stakeholders of the organization so that organization
profits can be gained.
CONCLUSION
From the above report, the importance of the team building, and the various stages needed in
developing the team are learnt along with their responsibilities as well as the roles so that
relations can be developed with the stakeholders as well as with the subordinates, managers,
and peers.
16

TASK 4
INTRODUCTION
This report helps in understanding the various personal as well as the managerial skills needed
for the support in order to develop the career. In addition to this, the career, as well as the
personal development needs, is reviewed in order to enhance the current performance and
also the identification of the future needs so that development plan can be produced.
BODY
4.1 MANAGERIAL AND PERSONAL SKILLS FOR SUPPORTING CAREER
DEVELOPMENT
The personal skills include motivating myself for accomplishing the goals as well as the
objectives so that the development can be done at the various levels. These skills comprise of
the managerial skills as well as the personal skills so that the services can be delivered in an
effective way. The managerial skills consist of the communication, learning, thinking, and the
various processes. The migration of the information from one source to the other source can be
done by the process called the communication so that development can be done at the
personal as well as the professional level (Dettmer, et al. 2013). Also, the communication helps
in building the relations with the stakeholders, as well as with the staff members. The critical
thinking capability of the individual will help in analysing the things effectively so that the
correct decisions can be made. This skill will improve my personality as a whole. The issues that
arise within the organisation are easily tackled with the help of the thinking skills so that the
objectives can be reached (Easterby-Smith, et al. 2012). Learning is a lifelong process and can
be conducted at the various platforms that will help in proving beneficial in building the skills at
the personal level. This will not only help in gaining the knowledge but will also help in learning
the new things which can foster the development of the career.
The personal skills help in bringing the knowledge as well as the required information which
comprises the behaviour of an individual, the adaptability to the environment, as well as the
17

responsibility. The positive behaviour must be developed within the individual so that each
difficult situation can be handled easily when encountered which will prove beneficial for
developing the career of the individual. The adaptability features include the personality of the
individual which can adapt it to the changes so that strategies can be built accordingly. The
managerial skills, as well as the personal skills, help in bringing the career development.
4.2 REVIEWING CAREER AND PERSONAL DEVELOPMENT NEEDS, CURRENT
PERFORMANCE AND FUTURE NEEDS TO PRODUCE DEVELOPMENT PLAN
The reviewing of the plan of the career, as well as the personal development, helps in attaining
the desired objectives as well as the goals. The advantage of doing the review will help in
bringing the future success (Bolden, 2016). This plan of development will be made according to
the analysis of the existing performance in order to evaluate as well as analyse the needs of the
future.
OBJECTIVE TIMELINE DESIRED ACTION
Skills of Leadership Three months The various styles of the
leadership will be learned by me
in order to find out the desired
style which is needed at
professional as well as personal
level.
Management of Anger as well
as Anger
Two Months The classes will be attended by
me regarding controlling the
stress as well as anger (Zepeda,
2013).
Communication Skills Three months Communication classes will be
joined by me for improving it.
Team Building as well as
Management
Through approaches to learning The various issues encountered
with the subordinates, and the
workforce would be understood
by me so that I become a good
18

team member.
Risk management Issues Through learning The various practices can be
initiated in the organization to
mitigate the risks along with the
theories as well as experiences.
CONCLUSION
This report helps in analysing my personal as well as the managerial skills which will act as a
base in developing the career. Lastly, the needs are identified with respect to developing the
career in order to improve the current performance and build the future needs with the help of
development plan.
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CONCLUSION
From the above report, it is concluded that the various management theory, as well as the
styles of the two described organisation, is done through the comparison and the different
processes of the communication are explained which will reflect the culture as well as the
change needed in the organisation. The techniques of self-appraisal are used for attaining the
goals as well as the objectives. The skills are effectively explained so that motivation can be
given to the staff members so that effective communication can be established which will help
in solving the problems easily. Lastly, a career development plan is developing for enhancing
the future performance.
20

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