The Digital Landscape for Netflix

The Digital Landscape for
Netflix

Table of Contents
1.0 INTRODUCTION.....................................................................................................................3
2.0 Traditional Vs Digital................................................................................................................3
3.0 Customer touch point and Omni channel customer journey.....................................................4
4.0 Analysis of data from digital marketing activities.....................................................................5
5.0 CONCLUSION..........................................................................................................................5
REFERENCES................................................................................................................................6

1.0 INTRODUCTION
Digital marketing can be defined as an approach of marketing that primarily relies on the
internet to connect with the target audience through different digital media platforms and
channels. Netflix is an American technology and media provider and production company.
Company was founded in 1997 in Scotts Valley, California and is headquartered at Los Gatos,
California, U.S. Services of Netflix are available worldwide excluding mainland China, Syria,
North Korea, and Crimea. Initially Netflix was a business that included DVD sales and rental by
mail. In 2007 Netflix expanded its business with introduction of streaming media while retaining
its initial business. This report will discuss about traditional and digital marketing, and customer
touch point and the Omni channel and analysis of data from digital marketing activities on the
basis of Netflix.
2.0 Traditional Vs Digital
Traditional and digital marketing is significantly different from each other. Changes and
differences in traditional and digital marketing are there in every aspect of the marketing element
of the organisation. Netflix shows how they have utilised both traditional and digital marketing.
One of the best example is visible in their product offering.
Product- Product is concerned with one of the most important element also known as offering of
the organisation. Earlier product of Netflix was DVD, this means that Netflix sold DVD and
rental DVD’s (Durmaz and Efendioglu, 2016). This means that product was provided
traditionally in which products were provided to customers in physical form whereas in digital
marketing Netflix provide digital streaming on online platform. There is significant difference in
this as movie DVD which was traditional and initial business of the Netflix. This also means that
earlier product was in form of physical goods whereas in digital marketing it has become service
for customers.
Price- Price is concerned with money that is paid by customers in exchange of product that they
buy. Price has changed significantly in traditional and digital marketing. This means that in
traditional marketing customers were required to pay for every DVD they bought but in digital
marketing customers can subscribe once and use it to watch several movies and shows. This