Effects of Globalization on Culture and Operations: A Case Study of Caffe Nero

This study examines the effects of globalization on the culture and operations of Caffe Nero, an Italian coffee house operating globally. It explores the challenges faced by the organization and how it manages to overcome them. The study also analyzes the role of globalization in shaping the business operations and culture of Caffe Nero.

The Effects of globalization on culture and
operations of an organization The case
study of Caffe Nero

Table of Contents
Chapter 1: Introduction..............................................................................................................3
1.1 Background of a research topic........................................................................................3
1.2 Background of research organization...............................................................................3
1.3 Research rationale............................................................................................................4
1.4 Research questions...........................................................................................................4
1.5 Research aim and objectives............................................................................................4
Chapter 2: Literature Review.....................................................................................................6
2.1 Introduction......................................................................................................................6
2.2 Theme 1: Role of globalization within an organization’s operations..............................6
2.3 Theme 2: Challenges that Caffe Nero faces while operating at global level...................7
2.4 Theme 3: Analyze the influence that globalization brings on the culture and operation
of Caffe Nero..........................................................................................................................8
2.5 Conclusion........................................................................................................................9
Chapter 3: Research Methodology ..........................................................................................11
3.1 Research process............................................................................................................11
3.2 Research Approach.........................................................................................................11
3.3 Research Strategy...........................................................................................................12
3.5 Research instrument or tools..........................................................................................12
3.6 Sampling.........................................................................................................................12
3.7 Ethical Implications........................................................................................................12
REFERENCES.........................................................................................................................13

Chapter 1: Introduction
Globalization is the term which is used to describe how the trade and technology have
made the entire world into more connected and interdependent place. Therefore, it is stated in
economic terms that globalization describe an interdependence of nations around the globe
that helps to foster the free trade. In the same way, current study is also based upon the
globalization and it effect upon the culture and operation. The chosen firm for this report is
Caffe Nero who offer range of product to different culture people. Study shed a light on the
importance of globalization and the challenges that cause negative impact upon the
company’s growth and success.
1.1 Background of a research topic
Globalization is all about the process or a flow of information, technology and goods
among countries and consumers. With the help of globalization, company is also benefited
the lower prices to their company and there is an increased global investment which are
consider as a benefit for the system. Not only this, it is also help to increase the
communication and improved transport which effectively reduce the barrier between
countries (Rowley, 2017). Thus, the study is also mainly focus on the impact of globalization
upon culture and operations of a business. Moreover, there are many advantages of using
globalization within a workplace such that it access to new culture and when a company start
involving within another country, then it start offering innovative products and there is a
spread of technology which definitely help to attract the range of customers towards it.
On the others side, there are some factor which affected by the globalization such that
culture and operations which are performed by them. That is why, it is stated that it have both
positive and negative aspect which in turn brings many changes, so company have to deal
with the same, the study provide a direction through which the challenges of globalization
may overcome easily without any error.
1.2 Background of research organization
The chosen firm for the study is Caffe Nero which is an Italian styled coffee house and its
headquarter is in London. Company also focus on the quality of the products and that is why,
it offer the range of product to customer by meet the demand of customers. Currently the
company have many restaurants and it is operating in more than thousands of location and
more than 5000 employees are working under this. Therefore, company also makes sure that

it offer the reward system for customers and also offer many loyalty schemes which in turn
attract the range of customers towards it. Moreover, having a brand image at international
level clearly shows that the company is offering the best variety of products but in the same
time, it also faces many challenges while dealing globally. So, by analyzing the factors that
affect the globalization will also make sure that how the company may overcome the factors
and easily expand the business sat global level too.
1.3 Research rationale
The rationale behind choosing the specific topic is such that research have their own
interest to study on the particular topic. Such that with the help of the study, scholar also gain
enough knowledge with regards to globalization. Also, it is stated that study on this particular
topic further assist to determine the challenges which a company face while operating at
global level. Moreover, another rationale for choosing this topic is such that it assist to
analyze the effect that a company has confronts to operate its business at global level. As the
entire study is based upon the globalization and that is why, with the help of the present
study, researcher determine the factor that affect the business at global level,
1.4 Research questions
 How does globalization affect operation and culture's of Caffe Nero?
1.5 Research aim and objectives
Aim: “To investigate about the effect that globalization have on operations and culture of an
organization : A study on Caffe Nero”
Objectives:
 To identify the role of globalization within an organization’s operations
 To ascertain several challenges that Caffe Nero faces while operation at global level.
 To determine the influences that globalization bring on culture and operations of
Caffe Nero.

Chapter 2: Literature Review
2.1 Introduction
Literature Review is the summary of a previous research on a specific topic and in
this scholarly articles, books and other sources are chosen for the particular area in order to
gain some knowledge. Also, in the current section, using opinion and views of author,
provide a description, summary and evaluation of each source so that it will help to get the
answer of research question as well. In the same way, this section will help to analyse the
importance of globalization and impact upon the business which may affect the overall
business. For that, specific books and articles are chosen which in turn assist to examine the
challenges that company face during globalization.
2.2 Theme 1: Role of globalization within an organization’s operations
In the view of Suki and et.al., (2020) globalization leads to increase the competition
and it is mainly related to the product and service which company offered to their customers.
Thus, it is stated that globalization creates both positive and negative impact upon the
business operations. Such that the company have to deal with diverse range of people and this
in turn help the business to increase the innovative skills which help a business to raise the
brand image at international level. On the other side, Song and Lee (2020) argued that with
every country have their own culture and ritual, but it is depend upon the company where it
wants to expand the business. That is why, fluctuation is prices is also cause negative impact
upon the business and its operation such that due to increase in competition, company have to
change or lower down the price of a firm and that is why, it cause opposite impact upon the
business. But it does not mean that the business may lower down the price of a product
because it further creates negative impact upon business. Like, it reduced the ability to sustain
the social welfare in their countries.
Also Toth, Rabek and Strapekova (2020) present their views that globalization also
lead to cause foreign investment which further creates positive impact upon business and its
operations. Like there are many companies who have invested in outer company which Caffe
Nero also done, but at that time, company should make sure that with the help of skilled
labour workforce, company may easily provide innovative product and services which in turn
assist to meet the demand of customers. While Asongu and Odhiambo (2020) critic that due
to instability in prizes, company also affect the overall business which creates adverse impact
upon the business operations too. Further, when the price of a company is lowered, then the

overall financial stability of the company also got affected. That is why, it can be stated that
company should develop strategies and to stay strong in the competitive market, there is a
need to improve the quality of offered product and services which do not cause any negative
impact upon business.
2.3 Theme 2: Challenges that Caffe Nero faces while operating at global level
According to Salnikova and Grunert (2020) there are many challenges which
company face while deal at global level such that language and cultural barrier is consider the
top and biggest factor which affect the business. As company who deal at global level faces
because every people have their own language and due to language barrier, most of the time
company do not understand what employees are tries to say and this in turn affect the results
in negative manner. For example, Caffe Nero is also operating at different country and that is
why, it also faces the same issue because every country have their own language that is why
company should recruit diverse employees which in turn assist to solve the problem up to
some level. Further, dealing at global level means let people understand about the new offers
made by company and for that advertisement is consider the best option but with a cultural
differences, these advertisement requires a more effective and accurate translation so that the
message is conveys to all.
On the other side, Mäkelä and et.al., (2020) stated that local competition is consider
another challenge which also affect the business operation while dealing at global level. As
there are many local street foods which offer the same product which Caffe Nero offers and
due to low prices, most of the time customer prefer to use the product. On the other side,
Starbuck is another strong competitor who also offer range of coffee to their customers and
also have a strong brand image at international level too. That is why, to deal with global
level, company should have USP which in turn assist to meet the define aim and objectives in
better manner. In addition to this, it is also analyzed by Vasyurenko and et.al., (2020) that
political and economic risk is another type of risk which also affect the business at global
level. Like, there must be political stability within a country otherwise it do affect the results
of business. For example, Caffe Nero wants to establish the business at China, but due to not
having an political stability within a country, then company is not operating successfully
which in turn affect the results of a company in negative manner. In the same way, if there is
an inflation rate or fluctuation in the currency then company must have to lower down the
price of a business which in turn affect the results and financial performance in opposite
manner.

Rybansky and Janos (2020) present their views that international compliance and
regulatory issues are also consider another challenge which the company faces while dealing
at global level such that learning at different tax codes and business regulation is consider a
challenging for the company and that is why, most of the company avoid establishing a unit
and chose to direct exporting. As every country have their own rules and regulation and that
is why when a company operate within new country, it is a responsibility of a firm that they
should understand the laws and culture of a firm so that they will easily manage and sustain
the brand image at global level. During this time, the responsibility of HR and a team is
affected because they should collect enough information with regards to other country and
also apply the rules and regulation as per needed which in turn leads to creates positive
impact upon business.
Hence, it is analyzed that there are many challenges which a company face while
operating a business at global level. That is why company should have to manage the things
and this in turn assist to lead a business at global level. In addition to this, Caffe Nero may
also make an effective planning in order to manage the things before entering into other
country so that it will not create any negative impact upon business and it successfully launch
into new country as well.
2.4 Theme 3: Analyze the influence that globalization brings on the culture and operation of
Caffe Nero
Globalization creates a direct impact upon the business culture and its operations and
it is also supported by Meyer (2017) that exposure to foreign cultural goods frequently brings
about the changes in local cultures and values, tradition. These changes are affect in negative
manner like, there is a disruption within a traditional producer and also many people also
believed that a people’s exposure to foreign culture can undermine their own cultural identity.
Therefore, it is stated that somehow globalization leads to loss the local culture and this in
turn also affect the overall operations. As it is clearly stated that language and cultural
nuisance is consider the biggest challenge for the system and that is why, when company
come from different country and establish in new business which means that the culture may
affected. But on the other side, there are some advantages as well, like company got a chance
to understand the culture of other people and this in turn assist to meet the define aim and
objectives.

Moreover, Moulton and van de Ven (2018) also stated that globalization means that
offering product and services to other countries and that is why, it further assist to examine
different religion and this in turn help the company to examine the culture of different people
and understand their language which in turn assist to minimize the clashes between different
people. Moreover, globalization also influences the operations of a business such that with
the help of an effective business operations company is able to meet the define aim (Lacal-
Arántegui, 2019). Like, Caffe Nero is also planning to expanding a business and that is why,
it has to recruit the people on the basis of many advance techniques and for that it will help to
provide innovative product and services which in turn assist to meet the define aim. Also, this
aid to creates positive impact upon the business operation like, people always prefer to use
best and innovative product and that is why, Caffe must present the services in such an
innovative way that helps to creates a positive impression upon business. On the other side,
Buckley, Doh and Benischke (2017) critic that there is a progressive reduction of barrier for
trade and foreign investment by the government and this further leads to opening new market
by an international companies which are exported them and this is also affect the business
operation in positive manner. It is due to business operations like Research and development
department start doing research on the demand of the customers and this in turn also help to
meet the demand which in turn assist to raise positive impact upon business.
In addition to this, Crane and et.al., (2019) provide their views and stated that though
globalization creates a positive impact upon the business by increasing competition and that
is why, it helps to meet the define aim and this in turn leads to enhance the business
operations as well. Moreover, it also creates an opportunities for the business to open in
market and also communicate with other partners and suppliers in order to manage the
network in efficient and effective manner. So this is clearly reflected that influence of
globalization upon the business operations is positive and even there are many chances where
company faces negative impact but it is also handle by the company by applying different
ways (Abyad, 2017). Hence, globalization also creates a new system of politics and it also
encourage the people to involve within it in order to get better chance. Also, globalization
may also affect the operations in opposite manner when the employees are not highly skilled
to handle the situation, otherwise it do not cause any negative impact upon business.
2.5 Conclusion
By summing up above section it has been concluded from the literature review that
globalization has its own disadvantage and advantage, but it is depend upon the company

how it uses the opportunities. Also from the above, it is also concluded that the role of
globalization is effective upon the business operations like it provide an innovative product to
their customers and also lead to sustain the brand image at international level. Even through
there are many challenges which a company faces while dealing at global level such that
cultural and language nuisance and legal laws and regulation, local competition etc. While on
the other side, it has been concluded that globalization also influence the business operations
and culture in negative as well as positive manner. Like Caffe Nero also operate in many
countries but it also have to face many challenges in order to sustain the brand image at
international level but having a diverse workforce, company is able to manage the challenges
and creates positive impact upon its operations as well.

Chapter 3: Methodology
The methodology describe the broad philosophical underpinning of the chosen
research method which include qualitative, quantitative and mixed methods. Through
research methodology section, researcher critically evaluate the results in such a manner that
helps to meet the define aim and objectives. Further, there are many key section which are
used under this in order to accomplish the define aim such that research process, strategy and
data collection, research instrument and tools etc.
3.1 Research process
In the current study, researcher conduct the entire study in step by step and that is
why, firstly, researcher select the area in which the research is conduct which is globalization.
Next, aim, objectives, research questions are formulated which help to conduct the research
step by step. In third stage, literature review is conducted in which opinion of different
authors is taken which in turn assist the meet the research question and it is also known as
secondary research as well. Further, selection methods of data collection is done and for the
current study researcher chooses both data collection methods which help to meet the define
aim and objectives in better manner (Kumar, 2019). Further, for primary research prepare the
questionnaire and forward it to the selected sample size in order to meet the define aim and
objectives as well.
In next stage, collected data is analyzed in order to clearly interpret the results in order
to meet the define aim. Under this stage, researcher also conduct the research and presented
the same in presentable way that help to meet the define aim and interpret the results as well.
Further, at last stage, the entire study is concluded in proper manner so that researcher
summarize the overall study in better way i.e. to determine the impact of globalization upon
the culture and operations of a business.
3.2 Research Approach
It is the plan and procedure of a research where researcher span the steps from a broad
assumption into a detailed method of data collection, analysis and interpretation. Through
research approach, scholar extract the best possible outcome from many. Under this method,
there are three main research approach i.e. Inductive which is start from the observation and
theories which are proposed towards an end of a research, another type is deductive which is
concerned with a developing a hypothesis which is based upon the existing theory (Mohajan,

2018). Through this researcher take the research particular to general. Last is Abductive
research approach which develop to minimize the weakness of deductive and inductive.
Among all, Deductive research has been opted by the researcher in which possible
outcomes are extracted out of many in order to determine the exact answer of a research
question. Further, it is also analyzed that by using this study, scholar may also analyze the
effect that globalization have on the operations and culture of a firm. So, this in turn also
meet the define aim and conduct the entire study in precise manner as well.
3.3 Research Strategy
A research strategy is an overall plan for conducting a research strategy in better
manner. Through an effective research approach, scholar guide a researcher in planning,
executing and monitoring the study. Though there are different types of research strategy
which are used within a study such that interview, survey, questionnaire or statistical
methods. Using these methods, company is also generate an accurate data and interpret the
results with an accurate manner.
Among all, researcher chooses survey method under quantitative method in which
questionnaire is designed which in turn help to meet the define aim. Also with the help of
survey method, proper information is collected from the sample size in order to examine the
results or interpret the results in better manner (Fletcher, 2017). Also, this method is also
assist to allow to draw a conclusion which in turn assist o make important decision for the
research.
3.4 Research Methodology
Research methodology plays an important role in the success of an entire study such
that it is critically evaluate the entire research and conduct the plan in better manner as well.
Also, it is a procedure and techniques which is used to determine the exact information about
a topic. Further, there are two types of research methodology such that Qualitative and
quantitative study. Such that under qualitative research, which explore social interactions,
system and process (Balmer and Murcott, 2020). Further, it also provide in-depth
understanding of the ways through which people come to understand, act and manage their
day to day situation in a particular settings. On the other side, quantitative study is all about
to gather quantifiable data and performing statistical techniques which in turn help to meet
the define aim and objectives in order to get proper results and also convert the raw data into
a specific results.

For the current research, quantitative research strategy has been used for the present
study because it supports in gathering the quantified facts about a specific things and in the
present study, using quantitative methodology, scholar focused on obtaining data through
which open ended and conversational communication. Even, it is more easy for the
researcher to collect the data in regards to effect of globalization upon culture and business
operations.
3.5 Research instrument or tools
A research instrument and tool is used to collect and measure the data which is related
to a subject. There are various types of research instrument such that test, surveys,
questionnaire and checklist. With the help of effective research instrument, researcher is
generate the best results and determine the opinion and views of different selected sample
size (Rha, 2020). For the current study researcher uses questionnaire as a research instrument
in which questions are designed which in turn help to analyze the views with regards to
globalization and its impact upon culture and business operations. Also, in questionnaire
relevant questions are asked from the respondents which in turn help to meet the define aim
and conduct the overall research in effective manner as well.
3.6 Sampling
Sampling is the process which is used to pre -determine the number of observation
which are taken from a larger population. This methodology is used to analyze the sample
from a larger population which is further depend upon the type o analysis being performed.
There are two types of sampling probability and non- probability sampling method. Under
probability sampling method, the chances o systematic error and sampling bias is absent and
it also help to increase the accuracy of sampling error estimation (Austin and Austin, 2020).
On the other side, non- probability sampling method is also known as non- random sampling
where not all members of a population are selected for participating within a study. Though
this method is cost- effective and time – effective but it lower down the generalization of
findings as compared to probability sampling.
Among all, simple random sampling method has been chosen under probability
sampling method in which 50 sample size are selected that helps to determine the impact of
globalization upon culture and business operation of Caffe Nero. By selecting range of
employees, it is easy to determine the impact of globalization because the firm is deal with
range of countries and that is why, it is easy for a research to accomplish the define aim and
this in turn leads to answer the research questions.

3.7 Ethical Implications
This is consider one of the most important part of a methodology in which researcher
has to make sure that they take prior consent from the selected sample and also ensure that
proper respect and dignity is also maintained. Further, Data Protection Act should be comply
in which all the personal data must be confidential so that it cannot be shared with third party.
Further, there should not be any miscommunication between researcher and sample,
otherwise it will lead to generate wrong results and this will affect the outcome in negative
manner. Moreover, under this stage, researcher should also make sure that any type of
communication in relation to a research should be done with proper honesty and
transparency. In addition to this, ethical form should also be filled by the selected respondents
in order make sure that they are completely agree with the specific terms and condition which
in turn help to meet the define aim.

Chapter 4: Findings (Data presentation)
Theme 1: Most of the employees re completely satisfied with the concept of globalization
Frequency Percent
strongly agreed 34 68.0
Agreed 6 12.0
Neutral 5 10.0
Disagreed 3 6.0
Strongly disagreed 2 4.0
Total 50 100.0

Interpretation: In accordance with the above graph, it is stated that most of the employees
are highly agreed that they all know the concept of globalization such that out of 100%, 68%
of the employees are highly agreed, while 12% of them are only agreed. While on the other
side, 4% of them are strongly disagreed with the statement and 6% of them are disagreed. So,
it is clearly reflected that Caffe Nero is operating at global level and that is why, the
employees of the firm are also know the the meaning and impact of globalization within a
business.
Theme 2: Majority of the employees stated that globalization affect business
Frequency Percent
Valid Not at all 7 14.0
Rarely 8 16.0

Sometines 5 10.0
Don't know 5 10.0
Highly affected 25 50.0
Total 50 100.0
Interpretation: Through the above, it can be interpreted that most of the employees are
highly satisfied that globalization affect the business in which they are work on. For that
around 50% of them are stated that it is highly affected. On the other side, 10% of them stated
that they do not know anything about it while, 14% of them stated that there are rare chances
where globalization affect the overall results and only 16% of them are are stated that no,
globalization do not creates any impact upon the business performance. Therefore, it is
clearly reflected that majority of them stated that it do affect the results of a business in both
positive and negative manner.

Theme 3: Globalization creates positive impact upon business
Frequency Percent
Valid
strongly agreed 7 14.0
Agreed 26 52.0
Neutral 6 12.0
Disagreed 5 10.0
Strongly disagreed 6 12.0
Total 50 100.0

Interpretation: With the help of primary research, it is interpreted that majority of the
employees are agreed with the statement such that out of 50 respondents,26 of them are
agreed, while 7 of them are strongly disagreed, only 5 of them are disagreed and 6 of them
are strongly disagreed and do not know anything. Therefore, it is clearly analyzed that with
the global expansion, company get many advantages such that company got an opportunity to
know different culture of people because it is expanded globally where range of people are
interacted. That is why, it can be analyzed that with the help of globalization, company is
able to meet the define aim and also leads to affect the overall business into positive manner.
Theme 4: Most of the employees are satisfied that globalization leads to provide many
business opportunities
Frequency Percent
Valid
yes 30 60.0
No 20 40.0
Total 50 100.0

Interpretation: In accordance with the above graph and table, it is interpreted that majority
of the selected respondents are highly satisfied with the statement that globalization provide
many opportunities to the company and that is why, it affect the results in positive manner.
Like, out of 50 employees, 30 of them are stated yes, while 20 of them are stated no, so it is
clearly reflected that with the help of globalization, company is able to enhance the financial
performance because it offer them a range of new and innovative product to the company and
that is why, it attract range of customers towards them. Also, it is further examine that it also
increase the intensity of research and development department which further help to compete
with an old incumbents as well.
Theme 5: Globalization affect the business operations in positive and negative manner
Frequency Percent
Valid strongly agreed 7 14.0

Agreed 26 52.0
Neutral 6 12.0
Disagreed 5 10.0
Strongly disagreed 6 12.0
Total 50 100.0
Interpretation: As per the above graph and table, it is clearly stated that more than half of
the employees are completely agreed with the statement such that out of 100%, 52% of the
employees are completely agreed, that globalization affect the business operation sin positive
and negative manner. While, 12% of them stated that they do not know anything about it an
also some of them are disagreed. But 14% of them are also agreed with the statement.
Therefore, it is analyzed that majority of the respondents are know that business operations

are affected in both positive and negative manner due to globalization. For example, Caffe
Nero is performing its operation at global level and that is why, it has to make sure that the
business operations are affected and also to minimize the challenges, company has to hire the
skilled labour workforce.
Theme 6: Caffe Nero faces many challenges while operating at global level
Frequency Percent
Valid
Language and cultural
nuisance 10 20.0
Local Competition 5 10.0
Changes in policies and
laws 5 10.0
All of these 30 60.0
Total 50 100.0

Interpretation: As per the above table and diagram, it is analyzed that while deal at global
level, there are many challenges which company faces while dealing international level. Such
that out of 50 respondents, 10 of them stated that language and cultural nuisance is the most
affecting challenge, while 5 of them stated that local competition, and 5 of them said changes
in policies and laws are the most affected factors. But among all, 30 of them stated that these
all are creates direct impact upon the business and consider a challenges for the company. So
it is clearly reflected that there are many challenges which a firm face and there is a need to
develop strategies in order to overcome the same.
Theme 7: Most of the employees stated Caffe Nero face negative impact while operating
at global level
Frequency Percent

Valid
Price instability 10 20.0
Lower down financial
performance 5 10.0
Decrease in customer base 5 10.0
All of these 30 60.0
Total 50 100.0
Interpretation: As company faces many challenges and that is why, it creates a direct impact
upon business of Caffe Nero such that most of the employees state that 10 of them stated that
price instability is consider the most affecting negative factor, while 5 of them stated that
lower down the financial performance is consider a factor and 5 of them stated that decrease
in customer base is consider the factor. Among all, 30 of them stated that all these are create

negative impact upon business and that is why, it affect the negative impact. It is also
reflected from the above views of sample that company do affected from the globalization
and this also leads to fluctuate the overall business operations too.
Theme 8: There are some positive impact which Caffe Nero gain while operating
globally
Frequency Percent
Valid
Development of technology
and provide innovative
product
11 22.0
Increase customer base for
foreign product and
services
4 8.0
Enhancing global
competition 6 12.0
All of these 29 58.0
Total 50 100.0

Interpretation: Through the above primary research, it is interpreted that majority of the
employees are stated that there are many positive impact did the company face at the time of
globalization. Such that 11 of them stated that it leads to provide innovative product to their
customers.
Theme 9: Major influence of globalization with regards to culture of a company
Frequency Percent
Valid Promote consumer culture 20 40.0
Exploitation of workers and
influence societal values 7 14.0
Promote homogeneous set
of values and beliefs
6 12.0

Provide an opportunity to
learn new culture 17 34.0
Total 50 100.0
Interpretation:
Theme 10: Impact of business due to globalization at Caffe Nero
Frequency Percent
Valid Enhance business financial
performance
10 20.0

Raise R&D to determine
customer views 5 10.0
Provide innovative product
to customers 5 10.0
All of these 30 60.0
Total 50 100.0
Interpretation:
Theme 11: Company did not exploit the cultural values while operating at global level.
Frequency Percent

Valid
strongly agreed 7 14.0
Agreed 6 12.0
Neutral 6 12.0
Disagreed 6 12.0
Strongly disagreed 25 50.0
Total 50 100.0
Interpretation:

Chapter 5: Discussion (Data Interpretation)

Chapter 6: Conclusion, recommendations and implications for
future research
Conclusion
Recommendations
Implications

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Appendix
Questionnaire
Name:
Age:
Gender:
1 Are you completely aware with the concept of globalization?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly Disagreed
2. To what extent has the globalization affected the business you work in?
 Not at all
 Rarely
 Sometines
 Don't know
 Highly affected
3. Do you think globalization creates positive impact upon business?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly Disagreed
4. Are you satsified with the statement that globalisation leads to provide many business

opporunties?
 Yes
 No
5. Does globalization affect business operation is both positive and negative manner?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly Disagreed
6. What are the challenges did Caffe Nero face while operating at global level?
 Language and cultural nuisance
 Local competition
 Changes in policies and laws
 All of these
7. What is the biggest negative impact did Caffe nero face while operating at global level?
 Price instability
 Lower down financial perforamnce
 Decrease in customer base
 All of these
8. Which of the following is a positive impact did Caffe Nero gain during globalization?
 Development of technology and provide inovative product
 Increase customer base for foreign product and services
 Enhancing global competition
 All of these

9. What is the major influence of globalization with regards to culture of a company?
 Promote consumer culture
 Exploitation of workers and inluence societal values
 Promote homogenous set of values and beliefs
 Provide an opportunity to learn new culture
10. What is the impact of business operation due to globalization in Caffe Nero?
 Enhance business financial performance
 Raise R&D to determine customer views
 Provide innovative product to customers
 All of these
11. Do you think company exploit the cultural values while establish globally?
 Strongly agreed
 Agreed
 Neutral
 Disagreed
 Strongly Disagreed
12. Recommend the ways through which company deal at global level successfully?