Efficiency and Profitability of Coca-Cola: Analysis and Strategy

Running head: THE EFFICIENCY AND PROFITABILITY OF COCA-COLA
The Efficiency and Profitability of Coca-Cola
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THE EFFICIENCY AND PROFITABILITY OF COCA-COLA
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EXECUTIVE SUMMARY
The largest beverage company of US, Cola-Cola is operating in oligopoly market, with largest
market share. This paper analyses the efficiency and profitability of the Coca-Cola Company.
The performance of the company along with its biggest rival PepsiCo is discussed in the paper.
The strategy the company is using to sustain in the highly competitive beverage industry and the
product it is serving is examined. The revenue and growth of the company, which influences the
beverage industry is assessed. The business model, product differentiation and pricing strategy of
the company make them different from the other competitors available in the market.

THE EFFICIENCY AND PROFITABILITY OF COCA-COLA
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Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Data..............................................................................................................................................4
Analysis.......................................................................................................................................5
Conclusion.......................................................................................................................................9
Reference List................................................................................................................................10

THE EFFICIENCY AND PROFITABILITY OF COCA-COLA
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Table of Figures
Figure 1: Market share of Coca-Cola Company..............................................................................5
Figure 2: Revenue growth of Coca-Cola Company........................................................................5
Figure 3: U.S. beverage industry.....................................................................................................6