The Future of Retail Store
Added on 2019-12-28
6 Pages808 Words196 Views
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The Future of Retail Store
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Table of ContentsINTRODUCTION...........................................................................................................................1Main Body...................................................................................................................................1CONCLUSION................................................................................................................................1REFERENCES................................................................................................................................3
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INTRODUCTIONToday online marketing plays a significant role in growth and development of thebusiness unit. Therefore, each and every company focuses upon online promotional methodsinstead of traditional ways (Store, 2014). In the present era, day-to-day revenue of business unitthrough online operations is growing which can help the firm in attaining long term goals andobjectives in an effective manner. The present report is based on Woolworth ltd. which is one ofthe leading corporation and operate their business in Australia. The business entity is facingvarious challenges for increasing profitability and revenue of the business unit. So, it reflectsthat the company have to concentrate on online platform in order to sale their product andservices. Main BodyNow-a–days, market needs to be improved by the retailer's because in current scenariopeople are mostly using online marketing. . Due to online shopping, traditional marketing graphis going downwards (Shankar and et. al, 2011). As Woolworth ltd. is a multinational store that isdealing in global market. It is a leading retailer with approx. 2, 02,000 employees and firm dealswith millions of consumer in a day that is showing positive image of brand in competitivemarket. Woolworth has expanded their operational activity outside the Australia to many othercountries. Company can sale their products with the help of super mall, hyper market and superstore. According to original research article, consumers use their sensor points in aspects ofpackage design which directly affect the future of the retail store (Pages 43-54, Aradhna Krishna,Luca Cian, Nilüfer and Aydınoğlu). According to the Sunday Times Article, the company usesdifferent kind of technology which provide proper contribution in store experience. Upgradedapplication motivate people to buy goods. A packaging reflects the brand name which aids inincreasing the goodwill of retail store. Recommendations Woolworth ltd. should use effective technology and better packaging to attract users becauseit affects goodwill of the company. The business should care about the consumers’ needs andwants because future of the retail store depends upon people (Blázquez, 2014). Woolworth ltd.should manage their bottom line up and try to reduce business cost. It can use digitaltransformation to manage cost in future. Woolworth ltd. Company should use consumerdestination place as metro station and local bus stand to open their retailer store.1
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