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Retailing and Consumer Services - Woolworths

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Added on  2020-06-04

Retailing and Consumer Services - Woolworths

   Added on 2020-06-04

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The Future of the Retail Store
Retailing and Consumer Services - Woolworths_1
Online mode of Shopping in retail storesRetail stores in Australia are continuously updating their technologies and strategies inorder to increase their sales and productivity. This case study will cover the current operationsand business practices of Woolworths Supermarket in Australia. The key processes will bediscover helps the organisation to conduct their business activities efficiently. Further, future ofthe retail store will be determined on the basis of its current operations.Journal of Retailing and Consumer ServicesWoolworths is one of the leading supermarket currently operating in Bella Vista,Australia. The organisation mostly specialises in selling groceries such as fruits, vegetables,meat, etc. and also deals with electronic goods and equipments. Company currently operatesapproximately 1000 stores across Australia (Arli, and et.al., 2013). The motive of organisation isto provide healthy and quality products and services to consumers. Woolworths trade its goodsand services via online and offline modes of shopping. Consumer can purchase products eitherby visiting stores or from their homes through online shopping. Management of Woolsworthsprovide effective home delivery services to the customers who purchase products from theofficial website of the company (Pulker, Scott and Pollard, 2017). Further, information andtechnology department of organisation innovated a unique mode of shopping known asmCommerce, to sale their products and services efficiently. Management developed a mobileapplication for consumers, where they can purchase goods from their smart phones easily(Turner and Mortimer, 2014). Moreover, organisation had established cashier-less grocery storesin some locations of the country. With the help of high definition camera, customer movementscan be traced and payment is collected through internet banking mode or mobile wallet system.Management of organisation working diligently to improve the technology and modes todevelop effective trade practices within the country. From this, it can be implied thatWoolsworth can be considered as one of the futuristic store currently operating across theAustralia. Organisation implemented various strategies like online mode of shopping, establishedmobile applications and developed cashier-less stores which assist the consumer in reducing theirtime and efforts and helps the company to increase their sales and productivity (Carlson O’Cass1
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