The Impact of Digital Technology on Business and Society

This assignment delves into the world of digital technology and its far-reaching consequences on business, economy, and society. It discusses the complexities of electronic government, the impact of information technology on organizational structure, and the adoption of digital offerings in marketing strategies. The analysis also touches on the importance of recruitment and selection processes in human resources management, as well as the role of digital media in food marketing to children. Overall, this assignment provides a comprehensive understanding of how digital technology is shaping our world and influencing various aspects of modern life.

The Impact of Digital
Technology on Business
Activity

Table of Contents
Title: To analysis impact of digital technology on marketing activities of retail sector – A Case
Study on Morrison...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan with cost, time, quality, communication, risk and resources.......1
P3 Work breakdown structure and Gantt chart ..........................................................................2
TASK 2............................................................................................................................................2
P4 Qualitative and quantitative research methods......................................................................2
TASK 3............................................................................................................................................2
P5 Research and data with using appropriate tools and techniques............................................2
P6 Conclusion and recommendations.........................................................................................3
P7 Reflect on the value of undertaking to meet with goals and objectives.................................3
REFERENCES................................................................................................................................3

Illustration Index
Illustration 1: Work break down structure.......................................................................................3
Illustration 2: Gantt chart.................................................................................................................4
Illustration 3: Network planning......................................................................................................4
Illustration 4: Digital technology...................................................................................................17

Title: To analysis impact of digital technology on marketing activities – A
Case Study on TALENT PLUS Organization
TASK 1
P1 Aims and objectives
Background of the study
Impact of digital technology on the human resource consulting sector is vital and wide. In
this way, there are different tools and techniques available to increase the level of profitability
and performance level of employees. TALENT PLUS is a sector of recruiting human resources
for the specific job. By using of traditional ad modern approaches of digitization company can
recruit and select right candidates for the particular job and can also develop the skills and tactics
of those employees by conducting training and development programmes through technological
advancement. Economic worth and results of particular state also germinate that help to meet
with wanted results. Hence, it evidenced that digital technology is an essential thoughtful process
on marketing activities that assist to concentration on goals and objectives.
Rationale of the study
In TALENT PLUS, digital technology plays an important role because it is the way by
which company can recruit the best of human resource for the particular job. In this way,
company can expand its business on international level as well by using creative and innovative
tools and techniques(Haltiwanger and Jarmin, 2014). Along with this, company can get
feedbacks and response of the human resources in the operative activities regarding to the
improvement and development of the business and employees work performance level as well.
Therefore, research assist to discover impressive and helpful outcomes with enhance profitability
at chosen sector environment.
Aims and Objectives
Aim: “To analysis impact of digital technology on marketing activities of TALENT PLUS
Organization.”
Objectives:
 To understand the concept of digital technology in human resource consulting sector.
 To explore the traditional and modern approaches of digitization.
 To implement the technological advancement in the operation of chosen business.
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 To recommend ways by which company can expand its business.
Research questions :
 What do you understand the concept of digital technology in human resource consulting
sector ?
 What are the traditional and modern approaches in TALENT PLUS ?
 How to implement digital technology on operative activities of human resource
consulting sector?
P2 Project management plan with cost, time, quality, communication, risk and resources
Project management plan
Project management plan is the overall structure and type of document that helps to
manage the project activities. Under which all activities are covered the best approachable
implementing process(Downes and Mui, 2014). It helps to talent plus to make the better effective
activities to make proper implementation process. It defines the proper execution, monitored and
controlled the cost, enhance quality and scope management.
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 15/04/18 18/04/20
Statements of the research
issue 2 day 19/03/18 20/03/18 2
Allocation of resources and
time frame 4 days 20/0318 24/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 2 day 28/03/18 30/03/18 4
Data analysis and
interpretation 5 days 30/05/18 18/05/35 5
Evaluation of results and
outcomes 3 days 01/04/18 03/04/18 5
Project closure
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
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Cost : Cost is the overall expense which incurred on the overall business activities. That makes
better changing process or things. Cost refers to the overall invested amount that is on the
activities(Helbig, Gil-García and Ferro, 2014).
Quality: Quality is the another element which is equally important as cost all others. Quality
should be maintained in the overall project that helps to control the overall activities and growth.
Quality will enhance the overall activity and expected growth nature will take the better
environment and growth. Moreover, it gives new approachable and task making process that
gives better opportunity level.
Scope : Scope is the overall process that gives better opportunity and growth. Scope will
enhance the overall activity and growth.
Time : Every project has some specific time and growth that makes clear about the activities.
Risk : Risk is the unpredictable source that comes anytime. Risk gives new source of planning
and approaches. In order to reduce risk company needs to make contingency plans(Clemons,
Reddi and Row, 2016).
Resources : resources required in project plan that helps to accomplish the project.
P3 Work breakdown structure and Gantt chart
Illustration 1: Work break down structure
3

Illustration 3: Network planning
4

TASK 2
P4 Qualitative and quantitative research methods
QUESTIONNAIRE
NAME
GENDER
AGE
1. Organization’s HR administration is meagrely awake of the business needs and plan of
actions.
 Fully agree
 Agree
 Don't know
2 Please indicate the focus of incentive plan of your organization.
 Individual
 Group
 Do not know
3 The structure has a broad web of computerized human resource data system with the modish
software.
 Yes
 No
 Cannot say
4 Please allot value to the pursuing criteria used in your system for rating of training.
 Learner's reaction
 Behavioural changes
 Do not know
5 Execution standards are carefully formed on the basis of worker’s view.
 Agree
 Partially agree
 Disagree
6 There are well-defined career ways and inside promotion standards within the structure.
 Fully agree
5

 Fully disagree
 Neither agree nor disagree
7 Determine the sphere where the consequences of performance appraisal system are mainly
exploited.
 Human resource planning
 Employee development
 Enhancing motivation
8 The administration has an organized plan of actions for governance of attrition and turnover?
 Yes
 No
 Do not know
9 The organization conducts external interviews.
 Always
 Sometimes
 Don't know
10 The business promotes workers to convey product and process improvement.
 Yes
 No
 Cannot say
20 respondents are included in the questionnaire.
6

THEME 1 Organization’s HR management are sparingly awake of the business demands
and plan of actions
Organization’s HR administration are
meagrely awake of the business needs and
plan of actions ?
Respondents
 Fully agree 11
 Agree 7
 Don't know 2
INTERPRETATION :
From the above graph it is resulted that there are 11 respondents who are agreed that
Organization’s HR administration are meagrely awake of the business needs and plan of actions.
7
11 7
2
Fully agree
Agree
Don't know

THEME 2 The centring of incentive plan of organization is Individual
Please indicate the focus of incentive plan of
your organization ?
Respondents
 Individual 9
 Group 7
 Do not know 4
INTERPRETATION
From the above graph it is resulted that there are 9 respondents who are agreed that the focus of
incentive plan of TALENT PLUS is individual rather than group but there are 7 respondents who
said that the centring point of business is group.
THEME 3 The structure of TALENT PLUS organisation has a wide web of processed
human resource data system with the latest software
The structure has a broad web of
computerized human resource data system
with the modish software?
Respondents
8
9
7
4
Individual
Group
Do not know

 Yes 13
 No 5
 Can not say 2
INTERPRETATION
From the above graph it is resulted that there are 13 respondents who are agreed that the
structure of TALENT PLUS has a wide web of processed human resource data system with the
latest software while 5 said that it has no wide web of computerized human resource data system.
THEME 4 Behavioural changes are the following criteria used in TALENT PLUS for
rating of training
Please allot value to the pursuing criteria
used in your system for rating of training?
Respondents
 Learner's reaction 6
9
13
5
2
Yes
No
Can not say

 Behavioural changes 10
 Do not know 4
INTERPRETATION
From the above graph it is resulted that there are 10 respondents who are agreed that Behavioural
changes are the following criteria used in TALENT PLUS for rating of training. While 6
respondents said that the pursuing criteria is learner's reactions.
THEME 5 Execution standards are cautiously defined on the basis of worker’s view
Execution standards are carefully formed
on the basis of worker’s view?
Respondents
 Fully agree 7
 Partially agree 9
10
6
10
4
Learner's
reaction
Behavioural
changes
Do not know

 Disagree 4
INTERPRETATION
From the above graph it is resulted that there are 9 respondents who are partially agreed that
Execution standards are cautiously defined on the basis of worker’s view while 7 are fully agreed
about the above concept.
THEME 6 There are well-defined career ways and inside promotion modular within the
structure
There are well-defined career ways and
inside promotion standards within the
structure?
Respondents
 Fully agree 9
 Fully disagree 8
11
7
9
4
Fully agree
Partially agree
Disagree

 Neither agree nor disagree 3
INTERPRETATION
From the above graph it is resulted that there are 9 respondents who are fully agreed that There
are well-defined career ways and inside promotion modular within the structure. While 8
respondents are fully disagreed about the fact.
THEME 7 Human resource planning are the field where consequences of performance
assessment system are primarily victimized
Determine the sphere where the
consequences of performance appraisal
system are mainly exploited?
Respondents
 Human resource planning 11
 Employee development 4
 Enhancing motivation 5
12
9
8
3
Fully agree
Fully disagree
Neither agree nor
disagree

INTERPRETATION
From the above graph it is resulted that there are 11 respondents who are agreed that Human
resource planning are the field where consequences of performance assessment system are
primarily victimized while 4 said that employee development are the sphere of performance
assessment.
THEME 8 The management has an arranged plan of actions for establishment of abrasion
and turnover
The administration has an organized plan
of actions for governance of attrition and
turnover?
Respondents
 Yes 12
 No 5
 Do not know 3
13
11
4
5
Human resource
planning
Employee
development
Enhancing
motivation

INTERPRETATION
From the above graph it is resulted that there are 12 respondents who are agreed that The
management has an arranged plan of actions for establishment of abrasion and turnover.
THEME 9 The administration conducts sometimes external interviews
The organization conducts external
interviews?
Respondents
 Always 7
 Sometimes 8
 Don't know 5
14
12 5
3
Yes
No
Do not know
7
8
5 Always
Sometimes
Don't know

INTERPRETATION
From the above graph it is resulted that there are 8 respondents who are agreed that The
administration conducts sometimes external interviews.
THEME 10 The enterprise boost workers to express product and process betterment
The business promote workers to convey
product and process improvement?
Respondents
 Yes 14
 No 4
 Can not say 2
INTERPRETATION
From the above graph it is resulted that there are 14 respondents who are agreed that The
enterprise boost workers to express product and process betterment.
TASK 3
P5 Research and data with using appropriate tools and techniques
 Introduction : Before analyzing the impacts of digital technology on the human resource
consulting sector of TALENT PLUS, it is necessary to determine the tools and methods
of conducting research. There are different tools such as primary, secondary, qualitative
and quantitative. Company can chose any method which is appropriate as pr the research
project. Before conducting research it is essential to design the research plan, consider the
research philosophy than collect the data and analyze the data.
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14
4
2
Yes
No
Can not say

 Research design : It is the process of determining the problems and issues occurred
while researching the project. It arranges all the conditions for collecting and analyzing
the information and data. Research design include different stages and different design
methods to be accomplished in desired manner such as exploratory, descriptive,
evaluation and explanatory research design. But primarily it considers two types of
research design method such as quantitative and qualitative.
 Research philosophy : It is the portion of research methodology which reckon contrary
prospects such as epistemology, ontology, and axiology. Ontology is commonly
depended on the quality of realism and it is also classified into two sections such as
object and subject. Epistemology is mostly classified into Positivism, Realism and
Interpretivism in the context of research philosophy. Epistemology is appreciated about
the adequate knowledge of a specific area of research. It can be separated into two
sections such as descent investigator and opinion researcher(Hutchinson, Donnell and
Reid, 2015).
 Collection of the data : There are contrary tools of assembling the data and information
respect to the research project such as primary and secondary. By using of these methods'
researcher can assemble the data. Primary method is tiny tangled and pricey because it
exercises information which are not survived(Biggs and Vidalis, 2014). While secondary
data are easy and less time overwhelming because in this method researcher use content
which are already survived and published.
 Analysis of the data : Ordinarily there are two methods of data analysis such as
qualitative and quantitative research. It is the cognitive operation of assembling and
organizing the data so that researcher can semen to a decision. Just owed the data are not
sufficient. It is essential to examine the data because data collected from assorted sources
so it should be analyzed.Helbig, N., Gil-García, J. R. and Ferro, E., 2014
 Sampling : It involves random selection at some point. Sampling has two types such as
probability and non probability. Probability sampling has different methods such as
simple random sampling, stratified, cluster, systematic and multistage sampling.
Sampling is the process of pick out the sample from the whole population. Sampling
consider antithetical phases to be execute such as the basic stage is to determine the
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population then next is to define the framework, then specify the methods of sampling
which is relevant, then ascertain the size of sampling and program and last is to collect
the sampling data and information(Kelly, Vandevijvere and Jenkin, 2015).
 Limitations : Researcher has to face many complexities and issues regarding the
collecting and analysis the data and information. There are different tools and techniques
which is used by researcher and all the techniques have their own limitations. Such as
when a researcher is going to use primary research then it takes long time and in this
research investigator has to meet different types of customer to collect the data. People
are different from each other as the culture is different so it also causes of the problem.
 Research approach : Mostly there are four kinds of research formulations like
qualitative, quantitative, programmatic and advocacy approach. These all formulations
are affiliated to various tract of research. There are three principal factors concerned in
these approaches such as philosophical global, design and research method(Roberts and
Micken, 2015).
P6 Conclusion and recommendations
Internet diagnose various activities that assist in execution operations to achieve success
of the business by meeting goals and objectives. In commercialism activities, it aids to raise
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Illustration 4: Digital technology
Source : Digital technology, 2014

profitability and income that hold up growth and marketing potential as well. It is recommended
to business to reassess the actual digital marketing activities, Modify the digital strategic plan,
Discriminate new choices and practical applications, develop monetary fund for modifications in
the operation activities of the business. Digitization is one of the most changing factor which
influence the marketing activities of all types of businesses but the human resource consulting
sectors has affected mostly. TALENT PLUS industry is adopting the changes of digitization by
giving more instructions and suggestions to the employee and providing the knowledge about the
advantages of impacts of digital technology on the business activity and getting success with
more profitability margin(Sambamurthy, Bharadwaj and Grover, 2014.).
From the current case study of human resource consulting sector of TALENT PLUS, I
understood that how important the role of these consultancies and what essential role of digital
technology in these types of business. I also recognized that company can grow and develop its
organization by applying modern and traditional approaches of digitization. In addition to this,
digitization helps the business in getting the information about the external sources of the market
by which it can recruit and select specific person for the specific job on the right time. As I
understood, the recruitment and selection process of human resources are very complex and very
important for the success of the business(Tapscott, 2014).
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REFERENCES
Books and journals
Biggs, S. and Vidalis, S., 2014, November. Cloud computing: The impact on digital forensic
investigations. In Internet Technology and Secured Transactions, 2009. ICITST 2009.
International Conference for (pp. 1-6). IEEE.
Clemons, E. K., Reddi, S. P. and Row, M. C., 2016. The impact of information technology on
the organization of economic activity: The “move to the middle” hypothesis. Journal of
management information systems, 10(2), pp.9-35.
Downes, L. and Mui, C., 2014. Unleashing the killer app: digital strategies for market. Harvard
Business School Press, Cambridge, MA.
Haltiwanger, J. and Jarmin, R. S., 2014. Measuring the digital economy. Understanding the
Digital Economy: Data, Tools and Research, pp.13-33.
Helbig, N., Gil-García, J. R. and Ferro, E., 2014. Understanding the complexity of electronic
government: Implications from the digital divide literature. Government Information
Quarterly, 26(1), pp.89-97.
Hutchinson, K., Donnell, L. V. and Reid, A., 2015. Loyalty card adoption in SME retailers: the
impact upon marketing management. European Journal of Marketing. 49(3/4). pp.467-
490.
Kelly, B., Vandevijvere, S. and Jenkin, G., 2015. New media but same old tricks: food marketing
to children in the digital age. Current obesity reports. 4(1). pp.37-45.
Roberts, S. D. and Micken, K. S., 2015. Marketing digital offerings is different: strategies for
teaching about digital offerings in the marketing classroom. Journal of Education for
Business. 90(2). pp.96-102.
Sambamurthy, V., Bharadwaj, A. and Grover, V., 2014. Shaping agility through digital options:
Reconceptualizing the role of information technology in contemporary firms. MIS
quarterly, pp.237-263.
Tapscott, D., 2014. ueprint to the digital economy: Creating wealth in the era of e-business.
McGraw-Hill, Inc.
Online
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Digital technology, 2014[online]. Available through :
<https://guardian.ng/technology/unfriendly-policy-regime-besetting-nigerias-digital-
drive-says-forum/>
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