Literature Review on Business Research Methods

This assignment requires a thorough examination of business research methodologies, including qualitative, quantitative, and mixed-methods approaches. It also involves an analysis of theoretical frameworks, such as grounded theory, phenomenology, and content analysis. The literature review will explore various methods for data collection, including surveys, interviews, and case studies, and discuss the advantages and limitations of each approach. Additionally, it will cover research design, sampling techniques, and data analysis methods. The assignment aims to provide a comprehensive understanding of business research methodologies and their applications in different fields.

RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO.1.................................................................................................................................................3
RESEARCH PROPOSAL...............................................................................................................3
LO. 2, 3&4.....................................................................................................................................10
RESEARCH METHODOLOGIES...............................................................................................10
Finding and Discussions................................................................................................................13
DISCUSSION................................................................................................................................16
RECOMMENDATIONS...............................................................................................................19
REFLECTION...............................................................................................................................19
ALTERNATIVE RESEARCH METHODOLOGIES...................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

TITLE- “To investigate the impact of globalisation in improving the sales and profits of
organisation operating in retail sector. A study on Tesco PLC”.
INTRODUCTION
Globalization is very popular in the business operations because it carries out the
business that will help to improve their performance and hence it will help in effective planning
that assists an organization to have a good and effective placing of business operations and
hence, will help the enterprise to have a good success that will improve its market presence. This
research report will lay emphasis of the operations of Tesco PLC that will help in effective
planning and development of leading the business operations on international level.
This report covers the proper proposal of the research process and activities carried out
within organization. Besides this, assessment of various literature and methods are been placed
with an appropriate questionnaire. Suitable data assessment process is been carried out with
appropriate recommendations and reflection on all the activities or functions that are been carried
out.
LO.1
RESEARCH PROPOSAL
Background Study
Globalisation has paved the way for increasing international trade across borders in
effective manner. By increasing the trade, sales and profits of corporations are eventually
maximised up to a high extent. It is important contributor to overall performance of company. In
relation to this, importance of globalisation for increasing sales and profits of Tesco PLC will be
analysed which contributes success of firm operating on global level. Moreover, findings will be
directed to accomplish efficiency gained by company in attaining desired amount of profits by
functioning of top management. It will help the organisation to have a good growth.
AIM:
“To assess the influence of globalisation on the success of Tesco PLC in terms of sales
and profitability”
Objectives:
 To assess the trend of globalization in the modern era pertaining to UK retail sector.
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 To investigate the contribution of globalisation on the success of Tesco PLC
 To study the impact of globalisation on the financial performance of Tesco PLC
 To recommend how profits can be enhanced by Tesco PLC in international market.
Research Questions
 What are the factors of globalisation leads to elevation of sales and profits of Tesco PLC?
 Do globalisation helps in improving sales and profits on international level by Tesco
PLC?
 Is the globalisation measures for improving sales and profitability that are been carried
within the firm are adequate?
Rationale (Reason of choosing this project)
This research or data assessment process will help the organisation to improve the quality
of business operations and hence, will lead the firm to have to identify the scope and feasibility
of its operations in much effective way. It can be said that the effective planning of the
operations and activities and thus will help in proper management of business operations which
will help in effective placing of activities that will assess the organisation so that the quality of
retail operations can be improved and the firm become successful. This will help the
management of selected business entity to carry out suitable measures and get the best solutions
of the problems that are been faced by the organisation. Tesco PLC has benefited by expanding
in Hungary by acquiring large stakes in domestic retailers. This strategy has worked out to be
crucial for company and has now over 205 stores in the country.
Literature review
According to Bailey and et.al., (2018), globalisation has led to provide international
influence of organisations to compete with the global firms for gaining market share. The
customers have wider variety of goods and organisations are adopting tactics for attracting
customers which are diverted to rivals and as a result, firms are able to attain international
connection with customers (Stirk, 2015). This has benefited customers as they are providing their
choices and tastes and company is able to satisfy them by offering desired goods and services.
The globalisation has led to enhance and increase in trade across borders of goods and services.
Moreover, expansion of investment is made and availed by globally operating firms (Colen and
Swinnen, 2016). This has led to maximise sales and profits up to a high extent and benefited
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retail sector. Furthermore, it can be analysed that globalisation has benefited customers as they
are able to wide choices of goods. Hence, it has direct impact on sales and profits of companies.
Globalisation will have certain positive influence on the overall functionality of an
organisation. Especially, the sales and profitability of the selected retail enterprise will be
improved. As per views and findings of Charles Jr, Schmidheiny and Watts (2017), this can be
stated that the globalisation measures are effectively placed within the operations which will
improve the quality of retail services (Globalisation and its impact, 2018.). It also improves the
effectiveness of the firm to carry out the business operations and thus will lead the organisation
to have a good management of business operations on international level. This helps the firm to
improve the sales and revenue generation which are been carried out by selected retail
organisation. Operating on international level will not only provide the firm with a better
exposure but also aids into identifying the needs and demands of their customer within the
operating country as well as in the target nation (Corsi, 2016). It will pave the path of a
significant success and operations that are been carried out by the firm to improve the quality of
business operations. Furthermore, it will lead the firm to improvise their activities and operations
which will support a good growth of the firm.
However, on the critical note, the research operations carried out by Wood and Wilberger
(2015), states that the globalisation measures and activities that are been followed by the firms
will make them susceptible and prone to a wider level of competition. Such measures can be
proved out to be financially suicidal for an enterprise as uncertainty about a proposed target
market can land out to disastrous consequences (Epstein, 2018). As globalisation processes
involves a decent amount of financial resources, manpower and time, failure of these measures
can cause the company to have a major blow that can prove to be operationally fatal for the
organisation (Fleisher, 2017). Hence, the organisation is required to see through the proper
management of globalisation and business expansion activities along with improving the product
and service quality.
Handling of selected retail enterprise, Tesco PLC will look after the proper assessment of
the market conditions that will help in proper planning of business operations. The data
assessment and evaluation activities carried out by Shenkar, Luo and Chi (2014), indicates that
the market research and assessment actions will help the firm to make effective strategies to
tackle out any sort of risk factors associated with the globalisation of the firm (Gilpin, 2018).
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This will improve the selling environment of the good and profit formation by the firm. It will
lead the organisation to improve the quality of business operations that are been carried out
within a business operation (Stirk, 2015). Hence, will lead the organisation to improve the
overall performance of selected retail enterprise. A proper market research will help the firm to
improve the quality of business operations and thus will lead the firm to improve the operations
of the business enterprise to a greater level.
Other than this, the operations related to the globalisation will help the firm to improve
their performance and thus, it will lead to a proper revenue generation. The findings and
suggestions of Yen and Abosag (2016), suggests that as a UK based retail enterprise, Tesco PLC
is required to maintain the quality standards and placing of the proper operations which will help
the selected retail entity to operate in much suitable and effective way. This will help in proper
assessment of operations and hence will lead the firm to penetrate and operate in foreign markets
in much effective way (Colen and Swinnen, 2016). The suitable carrying out of the market
research and data assessment actions that are been carried out within a target country will help in
effective placing of the organisation to a greater level (Importance of Globalisation for
businesses, 2018). The proper planning will help the organisation to improve the quality of
business activities (Corsi, 2016). The exposure on worldwide level will also aid a firm to get the
proper exposure to improve the quality of activities. It will assist the organisation to cater the
needs and requirements of buyers or clients of the organisation on international level (Epstein,
2018). This will also improve the quality of manufactured good and services, which will aid the
firm to gain a good sustainability (Gupta, (2018). Such measures plays a very crucial part in
maintaining the success of selected retail enterprise. Besides this, it will also improve the
customer satisfaction level and revenue generation of the firm, increasing the effectiveness and
success of the organisation in much suitable way.
Research methodology
In order to identify the effectiveness of globalisation measures on success and growth of
a retail business enterprise like Tesco PLC, proper data assessment operations are been carried
out, that will assist selected enterprise to gain a good share of business activities in much suitable
way. It will help management of Tesco PLC to determine the proper measures and activities to
incorporate in their business expansion and globalisation plan for drafting out effective strategies
and hence will lead the firm to improve their quality of operations in much effective way. The
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research methodology will be implemented in order to carry out importance of globalisation in
improving sales and profits of company (Salazar, Crosby and DiClemente, 2015). By following
research approach and research design and other research elements, researcher will attain
conclusive evidence of research and globalisation impact on Tesco PLC will be assessed. Some
major research methods which are been carried out at Tesco PLC are in much suitable way are as
follows:
Research Type-
There are certain types of research such as qualitative and quantitative which can be used
by scholar for conducting research. Quantitative research deals with carrying out numeric facts
and figures while, qualitative research carries out theoretical aspect of study. In current study,
researcher will be qualitative research as success of globalisation in terms of sales and
profitability has to be assessed from management point of view (Fleisher, 2017). Thus,
qualitative research will be undertaken and research will be conducted accordingly.
Research Approach: Selection of a proper research approach is a very vital part within
the organisation that will improve the performance of selected business entity. This will improve
the proper management of globalisation process and effective assessment of data assessment
measures in much suitable way (Gilpin, 2018). The approach includes the steps or measures that
will be taken in consideration by the firm that supports the proper assessment of business
activities and operations which will improve the quality of data interpretation. It includes two
types of research approaches: Inductive and Deductive. For current research, scholar has chosen
inductive research approach which will support the data investigator to induce or assume proper
trail related to business activity in much suitable way. The inductive research approach will be
done for supplying evidence for the truth of conclusion. Thus, evidence will be collected
regarding sales and profits data of Tesco PLC and research will be conducted in a better manner
as to how globalisation has helped company in achieving better financial performance.
Research design: Proper design of the data assessment is required to be carried out that
will improve the quality of business operations and hence will lead the organisation to lead a
good evaluation of global business measures undertaken by Tesco PLC. It will help in proper
management and presentations of the data research and assessment operations which will
improve the core compatibility of selected retail enterprise (Epstein, 2018). There are basically 2
types of research designs: Conclusive and Descriptive. The present data assessment process
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carried out by scholar at Tesco PLC includes the descriptive data research designing which will
improve the overall performance of selected retail enterprise.
Data Collection: It is a vital measure undertaken by the business entity and thus, will
lead the scholar within the enterprise to have a decent assessment of information that is been
carried out within the organisation that will improve the overall performance of the business
enterprises and operations that are been carried out within a retail operation to a greater extent
(Adekola and Sergi, 2016). For the current research process, secondary data will be gathered
with regards to previous year's annual reports of Tesco PLC and will help in carrying out the
purpose of research as sales and profits will help in reflecting overall performance of company
(Annual report of Tesco PLC 2017. 2017). On the other hand, primary research will also be
conducted by interviewing senior managers of Tesco PLC which will form purpose of research
and there views will be recorded for examining data and carry out research questions therein.
The interview will be conducted in Tesco premises by taking appointment from finance senior
managers.
Sampling: The sampling is useful technique for getting data which is representative of
entire population. In current research, interview will be conducted from finance senior managers
of Tesco PLC which will be based on purposive sampling as there viewpoints will be recorded.
Finance managers are selected because the aim of the research is to analysis the impact of
globalisation on sales and profit which, so the information can only be obtained by finance
manager. Moreover, with this sampling technique, researcher will get desired data which will be
then analysed by applying data analysis method (Leavy, 2016).
Data analysis: Once the data is been collected, its proper evaluation is been carried out
that will help in improving the effectiveness of research process. The proposed research process
will involve the thematic data assessment to a greater level (Wheelen and et.al., 2017). The
interview recorded of senior managers of company will be used and on themes will be prepared
on the basis of answers provided in the interview. Thus, data will be analysed and conclusive
results will be obtained.
Timeline: A timeline or Gantt chart is a sequential and graphical representation of all the
research measures that are been taken in consideration by a scholar to achieve certain objectives.
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Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week 10
Research proposal
Aims and
objectives
Literature review
Research
methodologies
Data collection
Data analysis
Data interpretation
Finding and
conclusion
Recommendations
Execute the plan
Submission
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LO. 2, 3&4
RESEARCH METHODOLOGIES
For conducting primary research or interview, it is very important that researcher has to
use to some analytical tool and methods for research project. With help of analytical tools and
techniques, researcher has easily and effectively reach the aims and objectives of the research.
Research methodologies are the systematic, theoretical analysis of the methods applied to a filed
of study. Here are the different research methodologies used by the researcher are as follows-
Research Type- There are mainly two types of research which are qualitative and
quantitative research. The types of research that deals with numeric figures are quantitative
research. On the other hand, research that carries theoretical aspect of the study is called as
qualitative research (Quinlan and et.al., 2019). In this present research, scholar has used
qualitative research as success of globalisation in term of sales and profitability has accessed
from the senior managers of the company.
Research Approach- It is fact that the selection of the research is very important part of
the study. Research approach includes the steps which will be taken in consideration by the firm
that support the proper assessment of all the activities and operations to collect, analysed and
interpret the data. The quality of interpretation is improved by the selection of research approach
by the researcher. There are two types of the approaches which are deductive and inductive. The
approach where the hypothesis is traced from the existing theory along with the experimental
world is explored is called as deductive approach. When researcher starts with some ideas as
possible allowing the theory to unite from the information is called as inductive approach. In this
present research, scholar has used inductive approach. Thus, with the help of inductive approach,
research has effectively assessed the influence of globalisation on the success of Tesco PLC in
terms of sales and profitability (Dickerson and et.al., 2018).
Research design:It is very important in the research that their should be proper selection
of the research design. Research design is the systematic method to combine several components
of the investigations in a logical manner so that it the research problems and issues are addressed
logically. The whole process for conducting the research is depended on the selection of research
design because the presentation of the study is matter. There are mainly two types of research
which are descriptive and conclusive. Conclusive research design renders information which is
useful in decision making and the nature of the study is quantitative in nature. In this present
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research, scholar has used descriptive research design is used to describe the characteristics of
population being examined or studied. In this present research, researcher has used descriptive
research design and by using this method scholar has effectively assessed the influence of
globalisation on the success of Tesco PLC in terms of sales and profitability.
Sampling: This is very useful technique in order to gathered the data that is
representative of the whole population. It is very important for the researcher to select the sample
for conducting the research. It is the process of selecting the part of the population. It is a group
of people which is studied in the investigation because it is not possible to study the entire
population. There are mainly two types of the research which are Probability and non-probability
sampling. In this present research, scholar has used non-probabilistic sampling in which
purposive sampling is used. It is the type of sampling where all the respondents in sample are
selected according to the intention of the study. Senior manager of Tesco has been selected for
interview. 5 Finance managers of Tesco has selected because the aim of the research is to
analysis the impact of globalisation on sales and profit which, so the information can only be
obtained by finance manager. Moreover, with this sampling technique, researcher has get desired
data which will be then analysed by applying data analysis method.
Data Collection: This is the most important part of the research study, without collection
of data, it is not possible to reach the aim and conclusion of the research. Data collection is
defined as the process of collecting, measuring and analysing accurate insights for the study
using standard validated techniques. Scholar can measure their hypothesis on the basis of
collected data. It is very important that data which are collected by the researcher are valid and
authentic. There are mainly two methods used by the investigator to collect the data which are
primary and secondary. The data which are collected by the investigator by his/her own efforts as
well as un-used data are called primary data (Patten and Wallerstein, 2018). For example, survey,
interview, questionnaire, force groups, observation etc. On the other hand, the data which are
collected by other sources like books, journals, articles, blogs are called secondary data. It is fact
that, the relatability and validity is very high in primary data as compare to secondary data.
In this present research, scholar has used both primary and secondary data. Secondary
data has gathered with respect to Tesco's previous year's annual reports and has help in carrying
out the purpose of research as sales and profits will help in reflecting overall performance of
company (Annual report of Tesco PLC 2018. 2018). On the other hand, primary research will
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also be conducted by interviewing Finance senior managers of Tesco PLC which will form
purpose of research and there views will be recorded for examining data and carry out research
questions therein.
Data analysis: The data which are collected by the researcher is in raw form, so it is very
important to give meaning to the data collected by the researcher. Data analysis is defined as the
process of inspecting, cleaning, transforming and modeling of data. In this present research,
researcher has used thematic analysis where themes has been prepared on the majority of the
answers.
Research Limitations: These are the limitations which are not able to control by the
researcher. These are the shortcomings, influences or conditions which places restrictions on the
methodology along with the conclusions. In conducting this present research scholar has faced
certain limitation which are not in control of the researcher which are described under-
Cost Limitation- cost limitation usually occurs in conducting the research. It is the types of
limitation where expenses cross the budgeted cost (Vannini, 2015). In this present research,
expenses has risen in collecting the data.
Access- Access is a type of permission which researcher has to taken for collecting information
from any source. Researcher has taken access for conducting the research but sometimes it
becomes difficult for them to take access of many sites because it is very long process and time
consuming. This is also a type of limitations because it is not handle by scholar.
Ethical consideration- These are the norms, standard, rules which needs to be followed
by all the researcher when they are going to conduct any investigation. Research in this present
research has collected information form valid sources. Nobody in the interview is forced,
everyone has freedom to leave (Lebow, 2018). Privacy of data is maintain in the research.
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Finding and Discussions
Findings and discussion is very important part of the research. The entire result of the
data is depended on this section of the research. In this present research, scholar has used to
collect the data from the senior manager of Tesco Plc by conducting interview. The questions are
totally related to the aim of the study.
Here are the interview questions which are as follows-
Question for Interview
1. Do you understand the meaning and concept of globalisation?
 Senior Manager 1: Yes, I know about globalisation as I heard many times when
businesses start operating on an international scale. By globalisation, it becomes easy to
interact and integrate with the world. I also know the impact of globalisation on the
organisations.
 Senior Manager 2: Yes, I heard about globalisation but in depth I did not know
completely. I have learned or read somewhere that globalisation leads to high
competition among the market.
 Senior Manager 3: No, I didn't know about globalisation completely in depth. I only
know that it is the procedure by which organisations start working on global level.
 Senior Manager 4: I am confused but little bit I know globalisation as it is not a new
concept as it is old one. I wish I could have appropriate knowledge and information
regarding this concept. I believe that it would be effective in terms of profitability and
growth of an organisation on long term basis.
 Senior Manager 5: Yes, absolutely I know globalisation about globalisation, In my
course work, I have learned very deeply about globalisation, its advantages,
disadvantages, positive/negative impact etc.
2. Do you think effective implicating new technologies and globalisation positively affect
business in international market?
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 Senior Manager 1: Yes, the impact of globalisation is positive on the businesses as after
globalisation, the use of advance technologies is risen in the businesses get opportunities
to raise their businesses in the international market as well as international customers.
Senior Manager 2: No, in my opinion the impact of globalisation on the businesses is
not positive as after globalisation it leads to high competition in the market.
 Senior Manager 3: I don't know in depth about the impact of globalisation but I heard
somewhere that globalisation leads to positive impact on the businesses as after
globalisation, it becomes easy for the companies to acquire variety of products form
several countries by using advance technologies.
 Senior Manager 4: No, I don't know whether the impact is positive or not because my
knowledge on globalisation is little bit. I also think, bringing new technology would
have negative impacts on the costs as well as reducing the profits of the organisation. It
will be a huge investment on which the chances of business to suffer losses.
 Senior Manager 5: Yes, absolutely the impact of globalisation is positive on the
businesses as after globalisation there are ample of opportunities stand in front of
companies to enter on global scale by using advance technologies.
3. Do you think globalisation leads to increase in profit and sales of Tesco?
 Senior Manager 1: Yes, obviously, globalisation leads Tesco plc to the path of success
especially in terms of sales and profitability as after globalisation, Tesco start doing
businesses in other countries which raises the sales and profit of the company.
 Senior Manager 2: My knowledge on globalisation is very broad but still I agreed that
after globalisation the sales and profitability of the company increases because Tesco
has open many stores in the other countries as well as start direct and indirect exporting
of goods to different nations.
 Senior Manager 3: What I know about globalisation is that, it allows businesses to
operate on the international scale, thus, according to my opinion, sales and profitability
of Tesco has raised after globalisation.
 Senior Manager 4: I don't have any idea that Tesco sales and profit is increases or
decreases because I have very less knowledge on globalisation and its impacts or etc.
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 Senior Manager 5: No, globalisation does not lead to the path of success as after the
globalisation the threat of competition is increases to the great heights by which
unfavourable circumstances are arises which causes the organisation to underperform in
the industry.
4. What is your opinion on the impact of tax system on Tesco’s financial performance due
to globalisation?
 Senior Manager 1: Financial performance of Tesco is improved after globalisation Tesco
start performing on the international scale which raises the sales and profit along with
financial performance of the company.
 Senior Manager 2: In my opinion, financial performance of Tesco has improved as after
globalisation company acquire variety of goods and services from different region and
start selling wide ranges of products. There have been increment in the collaboration of
company with various other new brands. Along with this, there have been raise in the
product line of Tesco such as variety and range of household products, clothes, food and
beverages etc.
 Senior Manager 3: No, globalisation does not improve the financial performance
because according to my knowledge Tesco is well developed company from its
foundation.
 Senior Manager 4: I don't have any idea Tesco's financial performance is increases or
decreases because I have very less knowledge on globalisation and its impacts or etc.
 Senior Manager 5: Yes absolutely, after globalisation financial performance of Tesco is
improved because company start earning foreign direct investments.
5. Do you think consumer awareness and reactions have been enhanced with increasing
globalisation?
 Senior Manager 1: Yes, obviously customers becomes very aware and reactive after
globalisation as customers are now very selective on such essentials as quality, service
and price.
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 Senior Manager 2: Yes, I think, after globalisation the needs and expectations of
customers are highly increases as they have many options to move from one to another
products, that's why I committed in above question that globalisation does not lead to
positive impact on Tesco.
 Senior Manager 3: No, in my opinion, customers needs and demands does not influence
after globalisation. Before globalisation also customers needs quality of products in
reasonable prices and same as today.
 Senior Manager 4: I don't have any idea that customer awareness is increases or
decreases because I have very less knowledge on globalisation and its impacts or etc.
 Senior Manager 5: Yes, absolutely, customers become highly aware and reactive after
the globalisation because of competition, new technologies, living standard is improved.
DISCUSSION
The discussion part is based on the above interview conducted from five senior managers
of Tesco plc on the impact of globalisation on the company especially on the sales and
profitability of the organisation. The word globalisation in many contexts as well as repeated
frequently as a concept to denote more trade, foreign companies as well as ongoing economic
crisis. Globalisation is very popular topic for the company as well as for the economy because it
leads to the great impact on them. Globalisation leads to both positive and negative impact on the
countries as well as on companies as supported by the literature review.
Theme 1: Major Senior Manager know the meaning and concept of globalisation.
As per the findings of researcher, it has been identified that major senior managers of
Tesco plc knows the actual meaning, concept, impact of globalisation. Some managers know the
depth meaning and concept of globalisation. Globalisation is very popular topic for businesses as
well as economy as supported from the above literature review. Researcher also discovered that
some manager learn globalisation in their studies. On the other hand, there are no any manager
who did not know about globalisation, some have little knowledge and some have depth but
every interviewee are known to globalisation. Thus, researcher concluded that, it is very
important to have the knowledge of globalisation because competition is raising with very high
speed after globalisation.
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Theme 2: Increasing effective utilisation of new technologies and globalisation positively
affect business in international market.
As per the finding of researcher on impact of globalisation on Tesco and it was identified
major senior managers are supporting globalisation. It is fact that globalisation open many
opportunities for businesses to grow and capture large market share as supported by above
literature review. Approximately, 3 managers said that globalisation leads to positive impact on
Tesco as they said all the boundaries are open to work on international scale, as well as
internation customers by using advance technologies it becomes easy for the companies to
acquire variety of products form several countries, ample of opportunities stand in front of
companies to enter on global scale. Globalisation will have certain positive influence on the
overall functionality of an organisation as supported from literature review. These statements are
senior managers of Tesco as well these are also supported by Wilberger (2015) and Charles Jr,
Schmidheiny and Watts (2017). It is very important that Tesco should take more opportunities
from the market so that it can achieve remarkable position in the market by using innovating
technologies like social media presence. In addition to this, from the above literature review,
globalisation has led to provide international influence of organisations to compete with the
global firms for gaining market share. On the other hand, as per the above findings, only single
manager said that globalisation leads to negative impact because after globalisation the threat of
competition is increases by which unfavourable circumstances are arises which causes the
organisation to underperform in the industry.
Theme 3: Globalisation leads to increase in profit and sales of Tesco
As per the above findings, there are majority of senior manager of Tesco is supporting
globalisation increases the sales and profitability of the company. After the globalisation, Tesco
start doing business on global scale that raises opportunities to sale the products in different
countries. As per the above literature review, globalisation has led to raise the trade across
borders of goods and services. Moreover, expansion of investment is made and availed by
globally operating firms. This has led to maximise sales and profits up to a high extent and
benefited retail sector. On the other hand, only single manager in the interview is not supporting
globalisation raises the sales and profit of Tesco, he committed threat of competition is increases
to the great heights by which unfavourable circumstances are arises which causes the
organisation to underperform in the industry.
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Theme 4: The impact of tax system on Tesco’s financial performance due to globalisation.
As the findings from the interview conducted from the senior manager of Tesco.
Researcher discovered that majority of managers are agreed that the financial performance of
Tesco is improved after globalisation. The desire of businesses to benefit from lower unit labour
costs and other favourable production factors abroad has encouraged countries to adjust their tax
systems to attract foreign direct investment (FDI). The increment in the sales and profit
automatically improve the financial performance of the company. Tesco starts earning foreign
direct investment which improved the financial condition of company. As per the finding
supported by Shenkar, Luo and Chi (2014) globalisation processes involves a respectable amount
of financial resources, manpower and time, failure of these measures can cause the firm to have a
major blow that can prove to be operationally fatal for the Tesco. On the other hand, only few
managers are not supporting globalisation as they said that financial performance of Tesco is
already well-developed from its foundation.
Theme 5: Customer awareness and reactions have been enhanced with increasing
globalisation
As per the above findings, it was identified by the researcher that there is greater
awareness and reaction among the customers after globalisation. It is fact that, customers are
highly sensible towards the marketing trends, quality, price etc. They have wider variety of
goods for which companies are adopting tactics for attracting customers which are diverted to
rivals and as a result, firms are able to attain international connection with customers. This has
benefited customers as they are providing their choices and tastes and company is able to satisfy
them by offering desired goods and services as supported by the Bailey, 2018. Tesco is
effectively managing the needs and expectation of customers since its foundation but still senior
managers of Tesco said that sometimes they got in trouble because of rapid changing of needs
and wants of customers. In addition to this, the living standard of customers are also very
changed which also raises the awareness of products and services they are using. On the other
hand, there are some senior managers who said that, customers needs and expectation are not
affected by the globalisation as customers needs and demands does not influence after
globalisation. Before globalisation also customers needs quality of products in reasonable prices
and same as today.
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RECOMMENDATIONS
Researcher has found several areas which needs improvement in Tesco which are as
follows-
 Tesco should concentrate on each customers requirements by considering primary
research.
 Furthermore, Tesco must increase customer attraction with providing several
benefits such as discount, offers, entertainment services, etc. so that the sales of
Tesco will be raised more (Najib and Sosianika, 2018).
 In global areas, Tesco should boost functioning with performing several targets
and goals in effective manner.
 Tesco should grape more opportunities to expand the businesses in international
scale.
REFLECTION
The above research conducted by the researcher is on the impact of globalisation on the
sales and profitability of Tesco. Globalisation is very popular topic in the field of business and it
is very interesting topic to conduct the research. I have learned so many things by conducting
this research as it increase my knowledge and understanding towards globalisation. It is a great
pleasure for me to conduct the research on globalisation because it leads to the deep impact on
the companies along with the economy. In the research, I have formulated aims and objectives
and on the basis of objectives research question are formed. Researcher has used research
methodologies which is also very helpful for me and it makes me understand that how to fit the
research methods according the aim and objectives (McGuigan and et.al., 2018). The entire
research is based on the qualitative method which is also very interesting as I have understood
the views and feeling of senior managers of Tesco on globalisation and the interesting thing I got
is that majority is thinking positive about the impact of globalisation. Further, I have studied
various research methodologies which is also very helpful for me ion conducting next research.
ALTERNATIVE RESEARCH METHODOLOGIES
Researcher in this present research has used suitable research methodologies but scholar
can used alternative research methodologies to get more better outcomes. The research can be
based on quantitative research as the present study is based on qualitative research. The result
can be more realistic and practical if scholar has used quantitative method. Further, scholar can
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used deductive approach instead of inductive approach because it is time saving technique as
well as it lesson is very straight to point (Vannini, 2015). In addition to this, instead of using
descriptive research design, researcher can also use conclusive approach as it is best to reach the
right conclusion. Moreover, researcher has collected data major data from primary sources but
research can also collect the data from secondary sources as it is cost effective as well as less
time consuming technique. On the other hand, for analysis of data investigator has used thematic
analysis but scholar can use Questionnaire as the result is more practical and realistic as well as
time and cost efefctive as compare to interview.
CONCLUSION
The above report concluded that the impact of globalisation is positive on the company's
sales and profitability. It has paved the way for increasing global trade across borders in effective
manner. By increasing the trade, sales and profits of corporations are eventually maximised up to
a high extent. Further, it was also identified that globalisation led to raise and increase in trade
across borders of goods and services and expansion of investment is made and availed by
globally operating firms. In addition to this, research methodologies are used in order to reach
the aim and objectives as well as to solve the issues. Data was collected by conducting interview
where majority is favouring the impact of globalisation as positive on the organisation.
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Online
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<https://www.tescoplc.com/media/392373/68336_tesco_ar_digital_interactive_250417.pdf
>
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Annual report of Tesco PLC 2018. 2018 [PDF] Available Through:
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