Platforms and Their Impact on Various Industries
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The assignment provided involves analyzing the impact of emerging platforms on various industries. It includes a list of references from academic journals and articles that discuss the effects of technological advancements, online services, and platform-based economies on different sectors such as science, industry, and entertainment. The summary should provide an overview of the content, highlighting key points and specific details about the assignment.
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The Impact of online platforms in the business industry 1
THE IMPACT OF ONLINE PLATFORMS IN THE BUSINESS INDUSTRY
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THE IMPACT OF ONLINE PLATFORMS IN THE BUSINESS INDUSTRY
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The Impact of online platforms in the business industry 2
Introduction
Social media remains to be phenomena that have attracted several attentions both to
organizations along with individuals interacting on the landscape of networking. Online
platforms are the critical section of the digital economy in every business industry. These
platforms are changing how networks of enterprises operate in the marketplace while creating
tension in the operations (Wood 2014, p. 269). Therefore, online platforms remain to be the
website of the franchise that consumers can purchase services or goods through exists alongside
the physical shop front of the franchise. The rapid dissemination of data together with
technologies of communication and especially the massive adoption of the internet in the past
decades have boosted the application of online platforms resulting in unprecedented changes in
the structure of most industries (Kieser 2017, p. 27). These transformations in operation of
business industries through the use of online platforms are already generating the massive
reorganization in the manner different products are manufactured, purchased, or marketed.
Consequently, digital platforms economy continues to emerge making different business
industries to create appropriate online structures that allow a wide range of human operations or
activities (Audette-Longo 2017, p. 68). Such changes open different ways for radical shifts in
how business industries work, socialize, develop value in economy operations, though indeed not
the only section of the rapidly reorganizing global economy.
Managers in different business industries seem to differ on how the use of social media
platforms alters interchangeable related concept as well as user-generated content. Business
industry has seen the inspiring headway since the start albeit over recent years because of
instances of subsidence, people have initiated eliminating excursions and deals have diminished
(Hyu and Mira 2013, p. 443). These decreases have additionally prompt drop in income,
Introduction
Social media remains to be phenomena that have attracted several attentions both to
organizations along with individuals interacting on the landscape of networking. Online
platforms are the critical section of the digital economy in every business industry. These
platforms are changing how networks of enterprises operate in the marketplace while creating
tension in the operations (Wood 2014, p. 269). Therefore, online platforms remain to be the
website of the franchise that consumers can purchase services or goods through exists alongside
the physical shop front of the franchise. The rapid dissemination of data together with
technologies of communication and especially the massive adoption of the internet in the past
decades have boosted the application of online platforms resulting in unprecedented changes in
the structure of most industries (Kieser 2017, p. 27). These transformations in operation of
business industries through the use of online platforms are already generating the massive
reorganization in the manner different products are manufactured, purchased, or marketed.
Consequently, digital platforms economy continues to emerge making different business
industries to create appropriate online structures that allow a wide range of human operations or
activities (Audette-Longo 2017, p. 68). Such changes open different ways for radical shifts in
how business industries work, socialize, develop value in economy operations, though indeed not
the only section of the rapidly reorganizing global economy.
Managers in different business industries seem to differ on how the use of social media
platforms alters interchangeable related concept as well as user-generated content. Business
industry has seen the inspiring headway since the start albeit over recent years because of
instances of subsidence, people have initiated eliminating excursions and deals have diminished
(Hyu and Mira 2013, p. 443). These decreases have additionally prompt drop in income,
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The Impact of online platforms in the business industry 3
adjustments, alongside diminishing portion of work. By and by, the business stays to be on the
ascent again and has changed significantly with the staggering appearance of online stages
making magnificent chances to advance and draw in various clients through encouraged
correspondence alongside enabled visitor commitment. Online stage must be viewed as
something positive for the business as it has a ton to offer for their operations. These platforms
are still on the rise as well as providing the way to improve revenues (Keisser 2013, p. 19).
Nevertheless, significant essential issues that specialist co-ops have experienced are the way to
deal with take part in promoting through online stages and how to approve whether it is
beneficial to their business activities to utilize it or not to utilize such stages. Subsequently, a
portion of the testing angles comprise of consideration of how an individual industry measures
these outcomes of online platforms. It also depends on how a single sector determines the value
of the business of online platforms, how personal industry realizes the significance of online
platforms to any operation, how one creates use of online platforms for the company for it to be
accepted by the society while enhancing the brand.
It is always perceived that return investment on online platforms on the business industry
cannot be measured because of the quality services are not ever taken as a particular aspect.
Online platforms put clients back to the center of the business society (Pontin 2010, p. 16). It
also offers marketers the advanced set of devices to interact with the client and to integrate them
into brands through innovative techniques. In essence, marketers have to understand how online
platforms have influenced the buying behavior of the client.
Problem statement
adjustments, alongside diminishing portion of work. By and by, the business stays to be on the
ascent again and has changed significantly with the staggering appearance of online stages
making magnificent chances to advance and draw in various clients through encouraged
correspondence alongside enabled visitor commitment. Online stage must be viewed as
something positive for the business as it has a ton to offer for their operations. These platforms
are still on the rise as well as providing the way to improve revenues (Keisser 2013, p. 19).
Nevertheless, significant essential issues that specialist co-ops have experienced are the way to
deal with take part in promoting through online stages and how to approve whether it is
beneficial to their business activities to utilize it or not to utilize such stages. Subsequently, a
portion of the testing angles comprise of consideration of how an individual industry measures
these outcomes of online platforms. It also depends on how a single sector determines the value
of the business of online platforms, how personal industry realizes the significance of online
platforms to any operation, how one creates use of online platforms for the company for it to be
accepted by the society while enhancing the brand.
It is always perceived that return investment on online platforms on the business industry
cannot be measured because of the quality services are not ever taken as a particular aspect.
Online platforms put clients back to the center of the business society (Pontin 2010, p. 16). It
also offers marketers the advanced set of devices to interact with the client and to integrate them
into brands through innovative techniques. In essence, marketers have to understand how online
platforms have influenced the buying behavior of the client.
Problem statement
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The Impact of online platforms in the business industry 4
In the present business societies, online platforms are commonly applicable to link
individuals together throughout the globe by use of the internet. Whether it is via societal
networks, blogs, forums, or media sharing websites, individuals can currently have the
conversation online known as the interactive dialogue with anybody and on any subject of
operations that permit them to be capable of sharing their experiences along with valuable data.
Focusing on the perspective of business industry, it goes without stating that online platforms
have offered the vast variety of new chances for organizations to promote their services, brand,
and product (Joshi 2015, p. 49). Thanks to personal autonomy as well as the freedom that online
platforms offer, individuals are actively linking with other and talking about their experiences,
sharing their views concerning services and products they have tested or even just heard about in
operations. However, it seems still unclear with significant benefits the use of online platforms
among operations of the business industry has rough to different businesses and particular
techniques applicable to attain such successes (Abawaiy et al., 2015, p. 42296). Therefore, this
research proposal aims at improving the clear understanding of impacts of online platforms in the
business industry.
Most small industries use online platforms as a way of reaching the huge number of
targeted clients. Such ideas have ensured that these small business industries lower their rate of
employing people to support their operations, as an individual can be capable to watching and
controlling different business activities by the use of online platforms. Therefore, small business
industries suffer substantial net employment losses that result because of the more honed cuts in
the rate of gross increases of occupations that thusly thought about the slower formation of
business and a lower rate of contracting among industries (Glover 2016, p. 89). Development of
technology in the past decade has enabled different companies to experience excessive loss of
In the present business societies, online platforms are commonly applicable to link
individuals together throughout the globe by use of the internet. Whether it is via societal
networks, blogs, forums, or media sharing websites, individuals can currently have the
conversation online known as the interactive dialogue with anybody and on any subject of
operations that permit them to be capable of sharing their experiences along with valuable data.
Focusing on the perspective of business industry, it goes without stating that online platforms
have offered the vast variety of new chances for organizations to promote their services, brand,
and product (Joshi 2015, p. 49). Thanks to personal autonomy as well as the freedom that online
platforms offer, individuals are actively linking with other and talking about their experiences,
sharing their views concerning services and products they have tested or even just heard about in
operations. However, it seems still unclear with significant benefits the use of online platforms
among operations of the business industry has rough to different businesses and particular
techniques applicable to attain such successes (Abawaiy et al., 2015, p. 42296). Therefore, this
research proposal aims at improving the clear understanding of impacts of online platforms in the
business industry.
Most small industries use online platforms as a way of reaching the huge number of
targeted clients. Such ideas have ensured that these small business industries lower their rate of
employing people to support their operations, as an individual can be capable to watching and
controlling different business activities by the use of online platforms. Therefore, small business
industries suffer substantial net employment losses that result because of the more honed cuts in
the rate of gross increases of occupations that thusly thought about the slower formation of
business and a lower rate of contracting among industries (Glover 2016, p. 89). Development of
technology in the past decade has enabled different companies to experience excessive loss of
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The Impact of online platforms in the business industry 5
jobs wherein they are overall lost of the job was double their percentage of share of sum
employment. Additionally, job opportunities at business industries have been able to decline
from the time these companies started to use online platforms (Sungwon and Tai-Hing 2013, p.
7). For instance, use of online platforms to support operations of business industries has seen the
sector to improve their business dominance during their operations.
The aim of the study
The essence of this vital study remains to illustrate how online platforms impact
operations of different business industries. It explains how business industries can seize the
moment of utilizing online platforms to develop brand awareness as well as exploring its
challenges to draw the attention of those organizations that venture into different social media
networks to improve the visibility of the brand (Golenvaux and Cloquet 2014, p. 34). On the
other hand, listening to varying analysts along with some scholarly works, the census is that the
ancient approaches of advertising that include television, newspaper, and radio among others
media are no longer useful due to the rise of online platforms. These aspects remain to be in a
controversial position even though online platforms regarding reachability could potentially
reach several persons. Therefore, this investigative survey also explores present theoretical
organization of work that development of online platforms has led to the demise of traditional
designs of advertising.
Problem of research
Following the above-outlined targets of this study research issue can be conceived as
“Can online platforms impact business industries when they are applicable by different business
industries to create brand awareness and what are key challenges that face such industries that
jobs wherein they are overall lost of the job was double their percentage of share of sum
employment. Additionally, job opportunities at business industries have been able to decline
from the time these companies started to use online platforms (Sungwon and Tai-Hing 2013, p.
7). For instance, use of online platforms to support operations of business industries has seen the
sector to improve their business dominance during their operations.
The aim of the study
The essence of this vital study remains to illustrate how online platforms impact
operations of different business industries. It explains how business industries can seize the
moment of utilizing online platforms to develop brand awareness as well as exploring its
challenges to draw the attention of those organizations that venture into different social media
networks to improve the visibility of the brand (Golenvaux and Cloquet 2014, p. 34). On the
other hand, listening to varying analysts along with some scholarly works, the census is that the
ancient approaches of advertising that include television, newspaper, and radio among others
media are no longer useful due to the rise of online platforms. These aspects remain to be in a
controversial position even though online platforms regarding reachability could potentially
reach several persons. Therefore, this investigative survey also explores present theoretical
organization of work that development of online platforms has led to the demise of traditional
designs of advertising.
Problem of research
Following the above-outlined targets of this study research issue can be conceived as
“Can online platforms impact business industries when they are applicable by different business
industries to create brand awareness and what are key challenges that face such industries that
![Document Page](https://desklib.com/media/document/docfile/pages/the-impact-of-online-platforms-in-the-bu/2024/09/14/d1dcb1f1-0d1f-48ba-9e5a-f9549e756891-page-6.webp)
The Impact of online platforms in the business industry 6
use different online platforms.” Therefore, online networks in business industries refer to the
ideal connection, relationship, and interactions that do happen within the online platforms
(Keiser 2011, p. 17). On the perspective of business marketing, these are interactions amid the
marketers and those interacting within the constructs. The investigation of study above inquiries,
it is therefore broken down into the following survey problem areas that include:
i. Role of online platforms and its effect on business branding among industries
ii. The challenges facing different business industries using online platforms presently
and how they can be managed or minimized
iii. Outline different traditional channels of advertising for branding as well as
determining whether they are still relevant currently in the era of online platforms
iv. Determine whether online platforms are the appropriate devices for creating
awareness of the brand
Justification of study
Use of online platforms in operations of the industry has improved the time of serious
soul-looking in which longstanding plans of action among areas have gone under examination.
Besides, online platforms had impacted the economy of industries globally including the major
nations, it remains the severe factor for consideration. The globe’s most significant business
industries have been able to be negative or positively impacted due to online platforms (Seymour
2014, p. 9). Some of the adverse effects of online platforms on the operations of business
industries have resulted in suffered cases of losses in revenue, increased rates of unemployment
as most operations are done through online operations. Therefore, this investigative examination
likewise investigates the current hypothetical group of work that development of online stages
use different online platforms.” Therefore, online networks in business industries refer to the
ideal connection, relationship, and interactions that do happen within the online platforms
(Keiser 2011, p. 17). On the perspective of business marketing, these are interactions amid the
marketers and those interacting within the constructs. The investigation of study above inquiries,
it is therefore broken down into the following survey problem areas that include:
i. Role of online platforms and its effect on business branding among industries
ii. The challenges facing different business industries using online platforms presently
and how they can be managed or minimized
iii. Outline different traditional channels of advertising for branding as well as
determining whether they are still relevant currently in the era of online platforms
iv. Determine whether online platforms are the appropriate devices for creating
awareness of the brand
Justification of study
Use of online platforms in operations of the industry has improved the time of serious
soul-looking in which longstanding plans of action among areas have gone under examination.
Besides, online platforms had impacted the economy of industries globally including the major
nations, it remains the severe factor for consideration. The globe’s most significant business
industries have been able to be negative or positively impacted due to online platforms (Seymour
2014, p. 9). Some of the adverse effects of online platforms on the operations of business
industries have resulted in suffered cases of losses in revenue, increased rates of unemployment
as most operations are done through online operations. Therefore, this investigative examination
likewise investigates the current hypothetical group of work that development of online stages
![Document Page](https://desklib.com/media/document/docfile/pages/the-impact-of-online-platforms-in-the-bu/2024/09/14/a7e62936-bf97-475e-8d65-4194e4adbb27-page-7.webp)
The Impact of online platforms in the business industry 7
has prompted the destruction of customary channels implementation on the usage of online
platforms that will be entirely utilitarian for all the business industries in the global society. In
such cases, it becomes imperative for the people to be capable of analyzing as well as understand
what have been the impacts of online platforms in business industries. Therefore, this study will
aid in filling the existing gap with empirical evidence of the effects that have been affecting
operations of business industries whether on a positive or negative way from the time they
started to use online platforms (McSweeny 2017, p. 1042). It will help in illustrating different
types of online platforms that have affected the marketing strategies, tactics of innovation, and
fresh concept that industries adapt to ensure that every platform boosts their market dominance.
This survey is done so that the future business industries can be capable of knowing and learn
how to take preventive measures as well as to remain proactive if any online platform that they
implement for their future operations results to negative operational influences.
The expected output of research
The outcome of this survey will offer the analytic framework for different investigating
the factors affecting operations of business industries because of online platform usage that will
ultimately assist in developing and analyzing the strategies applied by industries to survive the
advancement in technology. Through the responses of any industry that uses online platforms in
supporting its operations might be highly variable (Alarifi et al., 2017, p. 531). Such
interventions will assist in understanding along with offering the commercial illustration
concerning online platforms and aid in comprehending the factors that drove some business
industries to perform even with or without the adoption of online platform usage. Business
industries adaptation along with performance during the adoption of online platforms depends on
several factors. These factors include resources available, labor market, external influences that
has prompted the destruction of customary channels implementation on the usage of online
platforms that will be entirely utilitarian for all the business industries in the global society. In
such cases, it becomes imperative for the people to be capable of analyzing as well as understand
what have been the impacts of online platforms in business industries. Therefore, this study will
aid in filling the existing gap with empirical evidence of the effects that have been affecting
operations of business industries whether on a positive or negative way from the time they
started to use online platforms (McSweeny 2017, p. 1042). It will help in illustrating different
types of online platforms that have affected the marketing strategies, tactics of innovation, and
fresh concept that industries adapt to ensure that every platform boosts their market dominance.
This survey is done so that the future business industries can be capable of knowing and learn
how to take preventive measures as well as to remain proactive if any online platform that they
implement for their future operations results to negative operational influences.
The expected output of research
The outcome of this survey will offer the analytic framework for different investigating
the factors affecting operations of business industries because of online platform usage that will
ultimately assist in developing and analyzing the strategies applied by industries to survive the
advancement in technology. Through the responses of any industry that uses online platforms in
supporting its operations might be highly variable (Alarifi et al., 2017, p. 531). Such
interventions will assist in understanding along with offering the commercial illustration
concerning online platforms and aid in comprehending the factors that drove some business
industries to perform even with or without the adoption of online platform usage. Business
industries adaptation along with performance during the adoption of online platforms depends on
several factors. These factors include resources available, labor market, external influences that
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The Impact of online platforms in the business industry 8
include the product to be manufactured, marketed, or distributed. The performance of online
platforms adopted also depends on capital as well as labor market conditions (Boukacem-
Zeghmouri 2012, p. 91). These essential factors during the investigation will have the massive
influence on the outcome of this study. All the objectives or inquiries of this survey as identified
this proposition will be attempted with the help of broad writing audit alongside various criticism
from business ventures. Their input will offer particular on various techniques they received to
remain above water amid the use of online platforms on their operations.
Review of critical literature
Online platforms in different business industry cover a wide range of operations that
comprise of online marketplaces, social media, application platforms of distributions, creative
content outlets, platforms, price comparison websites, platforms for the collaborative economy,
along with search engines for online general operations (Qin et al., 2014, p. 423). These
platforms share fundamental traits that comprise of application of data and techniques of
communication vital for facilitation of interaction amid users, collection, and implementation of
data concerning such interactions, effects of networks that implement the platforms with most
users most valuable to others in operations. Additionally, online platforms remain as active
drivers of innovation that play the vital purpose in digital society and economy of the industry
(Barnett 2015, p. 18). These platforms increase the choice of the consumer, improving
efficiency, and industry competitiveness, and it can also enhance local participation in society.
Almost every consumer think there are various benefits from different kinds of online
platforms on business industry. Such view remains to be consistent across different nations in the
global society. The most widely cited advantages relate to improved convenience, excellent
include the product to be manufactured, marketed, or distributed. The performance of online
platforms adopted also depends on capital as well as labor market conditions (Boukacem-
Zeghmouri 2012, p. 91). These essential factors during the investigation will have the massive
influence on the outcome of this study. All the objectives or inquiries of this survey as identified
this proposition will be attempted with the help of broad writing audit alongside various criticism
from business ventures. Their input will offer particular on various techniques they received to
remain above water amid the use of online platforms on their operations.
Review of critical literature
Online platforms in different business industry cover a wide range of operations that
comprise of online marketplaces, social media, application platforms of distributions, creative
content outlets, platforms, price comparison websites, platforms for the collaborative economy,
along with search engines for online general operations (Qin et al., 2014, p. 423). These
platforms share fundamental traits that comprise of application of data and techniques of
communication vital for facilitation of interaction amid users, collection, and implementation of
data concerning such interactions, effects of networks that implement the platforms with most
users most valuable to others in operations. Additionally, online platforms remain as active
drivers of innovation that play the vital purpose in digital society and economy of the industry
(Barnett 2015, p. 18). These platforms increase the choice of the consumer, improving
efficiency, and industry competitiveness, and it can also enhance local participation in society.
Almost every consumer think there are various benefits from different kinds of online
platforms on business industry. Such view remains to be consistent across different nations in the
global society. The most widely cited advantages relate to improved convenience, excellent
![Document Page](https://desklib.com/media/document/docfile/pages/the-impact-of-online-platforms-in-the-bu/2024/09/14/f9f91c0b-4791-43d4-ac60-2319e98f9dcb-page-9.webp)
The Impact of online platforms in the business industry 9
choice, along with increased transparency in business operations (Mrva-Montoya 2015, p. 332).
However, some kinds of online platforms have more particular benefits than others in business
society. The rapid dissemination of data along with technologies of information and especially
the massive adoption of the website in the past decades have boosted the application of online
platforms on operations of the industry as a channel of distribution and marketing. The
increasing applications of online platforms have resulted in unprecedented structural shifts in
various corporations (Klonick 2018, p. 1602). These transformations are already generating a
significant reorganization in the manner some items are manufactured, purchased, and marketed
by most managers of different business industries. The positive impact of online platforms on
the business industry is currently manifold. For instances, for consumers, these platforms offer
the vital along with convenient platform used to buy the extended set of services and products
from more vendors at presumably better values (Bercovici and Mann 2018, p. 12). Online
platforms help in improving the process of business industry operations such as recruitment,
funding, marketing, along with e-commerce.
The study will help in illustrating how online platforms comprise of the different range of
technologies that relate to software from different to be higher in different marketplaces than in
other networked industries. The ideas lead to competitive pressures even where different
business industries possess substantial powers in the market, therefore, determination of whether
the business industry possesses significant influence in the marketplace or are abusing that power
of online platforms need meticulous cases by case analysis.
Methodology for the study
choice, along with increased transparency in business operations (Mrva-Montoya 2015, p. 332).
However, some kinds of online platforms have more particular benefits than others in business
society. The rapid dissemination of data along with technologies of information and especially
the massive adoption of the website in the past decades have boosted the application of online
platforms on operations of the industry as a channel of distribution and marketing. The
increasing applications of online platforms have resulted in unprecedented structural shifts in
various corporations (Klonick 2018, p. 1602). These transformations are already generating a
significant reorganization in the manner some items are manufactured, purchased, and marketed
by most managers of different business industries. The positive impact of online platforms on
the business industry is currently manifold. For instances, for consumers, these platforms offer
the vital along with convenient platform used to buy the extended set of services and products
from more vendors at presumably better values (Bercovici and Mann 2018, p. 12). Online
platforms help in improving the process of business industry operations such as recruitment,
funding, marketing, along with e-commerce.
The study will help in illustrating how online platforms comprise of the different range of
technologies that relate to software from different to be higher in different marketplaces than in
other networked industries. The ideas lead to competitive pressures even where different
business industries possess substantial powers in the market, therefore, determination of whether
the business industry possesses significant influence in the marketplace or are abusing that power
of online platforms need meticulous cases by case analysis.
Methodology for the study
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The Impact of online platforms in the business industry 10
For the compelling analysis of the target and objectives of the research proposal, some of
the methods that will be applicable include the review of existing literature, administering of
well-structured questionnaires, and observing critical indicators of online platforms. After the
gathering of data, the data shall be analyzed by use of different methods of analysis that include
qualitative along with quantitative methods (Lee 2013, p. 2). The methodology of reviewing of
literature consists of in-depth survey and analysis of different kinds of literature that are relevant
as well as the review of data available from different sources of data that include Google
Scholars and articles or journals by different authors. The thematic examination of these articles
will be undertaken to help in the examination of the extent to which the use of online platforms
has affected operations of different business industries. Additionally, data collection process by
the use of various data collected from series of surveys and information will be scrutinized well
to offer the idea concerning effects of online platforms (Merz and Biniok 2010, p. 111). Some of
these effects that will be analyzed include job flows, business conditions, decomposition or
development of jobs, and changes in how to manufacture, distribute, and sell different products.
Notwithstanding the above occasions, all around organized surveys will be set up and in
addition gave out to business enterprises keeping in mind the end goal to measure how they react
to implementation of online platforms in operations. The questionnaires help in collecting the
data to assist in understanding what remain to be some of the critical impacts felt by business
industries that use online platforms in their operations and what strategies they undertook to
overcome adverse effects of platforms or what they did to improve their services (Jamali et al.,
2016, p. 43). Besides, observing critical indicators of online platforms examines vital data from
the international bureau that deals with business research about the study and communication of
how online platforms help in boosting and declining operations of business industries. These
For the compelling analysis of the target and objectives of the research proposal, some of
the methods that will be applicable include the review of existing literature, administering of
well-structured questionnaires, and observing critical indicators of online platforms. After the
gathering of data, the data shall be analyzed by use of different methods of analysis that include
qualitative along with quantitative methods (Lee 2013, p. 2). The methodology of reviewing of
literature consists of in-depth survey and analysis of different kinds of literature that are relevant
as well as the review of data available from different sources of data that include Google
Scholars and articles or journals by different authors. The thematic examination of these articles
will be undertaken to help in the examination of the extent to which the use of online platforms
has affected operations of different business industries. Additionally, data collection process by
the use of various data collected from series of surveys and information will be scrutinized well
to offer the idea concerning effects of online platforms (Merz and Biniok 2010, p. 111). Some of
these effects that will be analyzed include job flows, business conditions, decomposition or
development of jobs, and changes in how to manufacture, distribute, and sell different products.
Notwithstanding the above occasions, all around organized surveys will be set up and in
addition gave out to business enterprises keeping in mind the end goal to measure how they react
to implementation of online platforms in operations. The questionnaires help in collecting the
data to assist in understanding what remain to be some of the critical impacts felt by business
industries that use online platforms in their operations and what strategies they undertook to
overcome adverse effects of platforms or what they did to improve their services (Jamali et al.,
2016, p. 43). Besides, observing critical indicators of online platforms examines vital data from
the international bureau that deals with business research about the study and communication of
how online platforms help in boosting and declining operations of business industries. These
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The Impact of online platforms in the business industry 11
indicators are essential in the study because they help in identification and definition of
fundamental indicators that assist in measuring effects of online platforms well ahead of time
with the goal that business industry can create protective techniques to counter the effects of
online stages previously it at long last hits.
Methods of analysis OF data
Two techniques are to be applicable for analysis of collected data during the investigation
of the impact of online platforms in business industries. These methods include qualitative
together with quantitative techniques (Katyal and Grinvald 2017, p. 1143). The use of the
qualitative technology analysis will make use of different forums on websites and surveys with
advantages or disadvantages of online platforms on business. Besides, the technique of
quantitative analysis will ensure it makes the use of figures, different pie charts, models of
mathematics and statistics, and excel sheets that are available on websites and via journals or
scholarly articles. The techniques are applicable for qualitative analyses of data will e descriptive
statistics and testing of the hypothesis that will consider different types such as null and
alternative analysis. Besides, regression analysis will be applicable to check different effects of
online platforms in the industry such as “To what extent does online platform ms affect rate of
distribution of industry’s products to markets?” For analysis of data collected through qualitative
technique, thoughts from writing work will be appropriate as the wellspring of help to building
up the key discoveries and additionally linkages will be analyzed in light of the answers from
various directed online discussions and studies (Hang et al., 2018, p. 227). Subsequently, this
study will consider the blend of all the above-expressed systems to satisfactorily touch base at
the exact answer for the issue recognized as in the announcement of the issue. From the inside
and out understanding and following audit of the writing and the reactions accomplished through
indicators are essential in the study because they help in identification and definition of
fundamental indicators that assist in measuring effects of online platforms well ahead of time
with the goal that business industry can create protective techniques to counter the effects of
online stages previously it at long last hits.
Methods of analysis OF data
Two techniques are to be applicable for analysis of collected data during the investigation
of the impact of online platforms in business industries. These methods include qualitative
together with quantitative techniques (Katyal and Grinvald 2017, p. 1143). The use of the
qualitative technology analysis will make use of different forums on websites and surveys with
advantages or disadvantages of online platforms on business. Besides, the technique of
quantitative analysis will ensure it makes the use of figures, different pie charts, models of
mathematics and statistics, and excel sheets that are available on websites and via journals or
scholarly articles. The techniques are applicable for qualitative analyses of data will e descriptive
statistics and testing of the hypothesis that will consider different types such as null and
alternative analysis. Besides, regression analysis will be applicable to check different effects of
online platforms in the industry such as “To what extent does online platform ms affect rate of
distribution of industry’s products to markets?” For analysis of data collected through qualitative
technique, thoughts from writing work will be appropriate as the wellspring of help to building
up the key discoveries and additionally linkages will be analyzed in light of the answers from
various directed online discussions and studies (Hang et al., 2018, p. 227). Subsequently, this
study will consider the blend of all the above-expressed systems to satisfactorily touch base at
the exact answer for the issue recognized as in the announcement of the issue. From the inside
and out understanding and following audit of the writing and the reactions accomplished through
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The Impact of online platforms in the business industry 12
overviews and very much organized surveys. The point of landing at the basic discoveries
influence the data to will be sorted out to start with, gathered in light of a few components, and
classifications such as online platforms related effects, strategies adopted, and sample traits
(Gomiero et al., 2013, p. 628). Other factors include profile data along with the multivariate
analysis of several factors impacting the performance of business industries that will then be
presented and analyzed.
Discussion
The ideas on this research paper represent the early effort to examine whether online
platforms used by different industries improves or decreases their business performance and
different underlying mechanism of such effects. The significant impact of online platform in
business industry is diversion ratios. Here, there is the application of demand parameter
estimates along with the marginal charges to assess the effect of the introduction of the channel
of online distribution on equilibrium sales as well as prices (Bishop 2014, p. 12). More
particularly, there is a need to simulate the equilibrium prices along with sales in the situation in
which the online sales channels are not available at all in the business environment. It will be
evident that online platforms help in reducing traditional sales, but at the same moment, it
develops the market expansion influence by activating new clients. Therefore, online platforms
in most business industries cover the full range of operations that include online marketplaces,
social media, creative content outlets, application platforms for distribution, websites for
comparing prices for services or commodities, platforms for the collaborative economy, along
with online search engines (Keiser 2011, p. 23). For instance, in six out of every ten of small
businesses that had been sampled reported that using Facebook for their business operations.
overviews and very much organized surveys. The point of landing at the basic discoveries
influence the data to will be sorted out to start with, gathered in light of a few components, and
classifications such as online platforms related effects, strategies adopted, and sample traits
(Gomiero et al., 2013, p. 628). Other factors include profile data along with the multivariate
analysis of several factors impacting the performance of business industries that will then be
presented and analyzed.
Discussion
The ideas on this research paper represent the early effort to examine whether online
platforms used by different industries improves or decreases their business performance and
different underlying mechanism of such effects. The significant impact of online platform in
business industry is diversion ratios. Here, there is the application of demand parameter
estimates along with the marginal charges to assess the effect of the introduction of the channel
of online distribution on equilibrium sales as well as prices (Bishop 2014, p. 12). More
particularly, there is a need to simulate the equilibrium prices along with sales in the situation in
which the online sales channels are not available at all in the business environment. It will be
evident that online platforms help in reducing traditional sales, but at the same moment, it
develops the market expansion influence by activating new clients. Therefore, online platforms
in most business industries cover the full range of operations that include online marketplaces,
social media, creative content outlets, application platforms for distribution, websites for
comparing prices for services or commodities, platforms for the collaborative economy, along
with online search engines (Keiser 2011, p. 23). For instance, in six out of every ten of small
businesses that had been sampled reported that using Facebook for their business operations.
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The Impact of online platforms in the business industry 13
Among different business industries that use various online platforms, it is clear that nearly one
third had stated that they built their businesses on the platform.
Limitation of the study
The data in the empirical investigation are from limited business industries that embrace
the use of online platforms globally. Hence the research outcomes might lack the much-needed
generalisability. Therefore, other researchers that might aim to conduct further investigation on
the same topic are encouraged to test the proposed research hypothesis further. About different
objectives of this research paperwork, surveying them from the perspective of business industries
would be the considerably appropriate approach (Lamphere 2017, p. 28). The surveyor realizes
that there exist various present reports together with studies that instead targets to assist business
industries to gain the better understanding in online platforms marketing but not to help different
managers of sectors to identify reasons that online platforms have changed their decision in the
process of arriving at the operational process. Since the primary function of business industry
marketing is in sum concerning consumer, therefore, by having a commencing point from the
perception of the client, and by gathering essential data from different industries, fresh insights
can be collected (Seymour 2014, p. 7). Besides, this research also concentrates to serve as the
indicator to potential leaders of sectors of how they can be capable of tabbing into the process of
making decisions through online platforms.
Organization of research
The ideal organization of the survey will be as follows
First Chapter will look at the research proposal as outlined in this survey paperwork
The second Chapter will aim at description the cases study of online platforms in depth
Among different business industries that use various online platforms, it is clear that nearly one
third had stated that they built their businesses on the platform.
Limitation of the study
The data in the empirical investigation are from limited business industries that embrace
the use of online platforms globally. Hence the research outcomes might lack the much-needed
generalisability. Therefore, other researchers that might aim to conduct further investigation on
the same topic are encouraged to test the proposed research hypothesis further. About different
objectives of this research paperwork, surveying them from the perspective of business industries
would be the considerably appropriate approach (Lamphere 2017, p. 28). The surveyor realizes
that there exist various present reports together with studies that instead targets to assist business
industries to gain the better understanding in online platforms marketing but not to help different
managers of sectors to identify reasons that online platforms have changed their decision in the
process of arriving at the operational process. Since the primary function of business industry
marketing is in sum concerning consumer, therefore, by having a commencing point from the
perception of the client, and by gathering essential data from different industries, fresh insights
can be collected (Seymour 2014, p. 7). Besides, this research also concentrates to serve as the
indicator to potential leaders of sectors of how they can be capable of tabbing into the process of
making decisions through online platforms.
Organization of research
The ideal organization of the survey will be as follows
First Chapter will look at the research proposal as outlined in this survey paperwork
The second Chapter will aim at description the cases study of online platforms in depth
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The Impact of online platforms in the business industry 14
Section 3 will comprise of details of review of literature, research methodology, data series,
along with studies that include approaches of gathering essential facts, observing fundamental
indicators of online platforms together with methods of analysis data
Section Four will aim at reporting different findings as well as analysis of proposed survey
Section Five will tend to summarize the essential outcomes as well as discuss their implications
in making business industries usages to be better prepared to survive effects of online platforms
Section 3 will comprise of details of review of literature, research methodology, data series,
along with studies that include approaches of gathering essential facts, observing fundamental
indicators of online platforms together with methods of analysis data
Section Four will aim at reporting different findings as well as analysis of proposed survey
Section Five will tend to summarize the essential outcomes as well as discuss their implications
in making business industries usages to be better prepared to survive effects of online platforms
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The Impact of online platforms in the business industry 15
List of References
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Audette-Longo, M. 2017. '"Hear The World's Sounds": Locality As Metadata In Two Music
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Barnett, T. 2015. 'Platforms for Social Reading: The Material Book's Return', Scholarly &
Research Communication, 6(4) 4, pp. 1-23.
Bercovici, J, & Mann, S. 2018. 'The Problem With The Platforms', Inc, vol. 40, no. 2, pp. 11-12.
Bishop, B 2014, 'Focusing Events and Public Opinion: Evidence from the Deepwater Horizon
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May 2018].
Boukacem-Zeghmouri, C. 2012. 'Online Article Searching on Publisher Platforms by STM
French Scholars: Findings and Analysis,' Canadian Journal of Information & Library Sciences,
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Glover, GJ. 2016. 'Online Legal Service Platforms and the Path to Access to Justice', Florida Bar
Journal, 90(1), pp. 88-89.
List of References
Abawajy, J, Fudzee, M, Hassan, M, & Alrubaian, M. 2015. 'Service level agreement
management framework for utility-oriented computing platforms', Journal of Supercomputing,
71(11), pp. 4287-4303. Available from: 10.1007/s11227-015-1526-5. [13 May 2018].
Alarifi, A, Alsaleh, M, & Alomar, N. 2017. 'A model for evaluating the security and usability of
e-banking platforms', Computing, 99(5), pp. 519-535. Available from: 10.1007/s00607-017-
0546-9. [13 May 2018].
Audette-Longo, M. 2017. '"Hear The World's Sounds": Locality As Metadata In Two Music
Platforms', Imaginations Journal, 8(2), pp. 64-72.
Barnett, T. 2015. 'Platforms for Social Reading: The Material Book's Return', Scholarly &
Research Communication, 6(4) 4, pp. 1-23.
Bercovici, J, & Mann, S. 2018. 'The Problem With The Platforms', Inc, vol. 40, no. 2, pp. 11-12.
Bishop, B 2014, 'Focusing Events and Public Opinion: Evidence from the Deepwater Horizon
Disaster', Political Behavior, 36(1), pp. 1-22. Available from: 10.1007/s11109-013-9223-7. [13
May 2018].
Boukacem-Zeghmouri, C. 2012. 'Online Article Searching on Publisher Platforms by STM
French Scholars: Findings and Analysis,' Canadian Journal of Information & Library Sciences,
36(3/4), pp. 88-105.
Glover, GJ. 2016. 'Online Legal Service Platforms and the Path to Access to Justice', Florida Bar
Journal, 90(1), pp. 88-89.
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The Impact of online platforms in the business industry 16
Golenvaux, C, & Cloquet, B. 2014. 'Optimizing Trial Supplies Via Integrated e-Platforms',
Applied Clinical Trials, 23(8/9), pp. 32-35.
Gomiero, A, Spagnolo, A, De Biasi, A, Kozinkova, L, Polidori, P, Punzo, E, Santelli, A,
Strafella, P, Girasole, M, Dinarelli, S, Viarengo, A, Negri, A, Nasci, C, & Fabi, G. 2013.
'Development of an integrated chemical, biological and ecological approach for impact
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Huang, P, Tafti, A, & Mithas. S 2018, 'Platform Sponsor Investments And User Contributions In
Knowledge Communities: The Role Of Knowledge Seeding', MIS Quarterly, 42(1), pp. 213-240.
Hyun Ju, J, & Mira, L. 2013. 'The Effect of Online Media Platforms on Joining Causes: The
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Jamali, HR, Nicholas, D, & Herman, E. 2016. 'Scholarly reputation in the digital age and the role
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10.1093/reseval/rvv032. [13 May 2018].
Joshi, P 2015. 'Analyzing Big Data Tools and Deployment Platforms', International Journal of
Multidisciplinary Approach & Studies, 2(2), pp. 45-56.
Katyal, SK, & Grinvald, LC 2017. 'Platform Law And The Brand Enterprise', Berkeley
Technology Law Journal, 32(3), pp. 1135-1182.
Keiser, BE. 2011. 'New Platforms Are TRANSFORMING the Business Research Process',
Searcher, 19(1), pp. 7-49.
Golenvaux, C, & Cloquet, B. 2014. 'Optimizing Trial Supplies Via Integrated e-Platforms',
Applied Clinical Trials, 23(8/9), pp. 32-35.
Gomiero, A, Spagnolo, A, De Biasi, A, Kozinkova, L, Polidori, P, Punzo, E, Santelli, A,
Strafella, P, Girasole, M, Dinarelli, S, Viarengo, A, Negri, A, Nasci, C, & Fabi, G. 2013.
'Development of an integrated chemical, biological and ecological approach for impact
assessment of Mediterranean offshore gas platforms', Chemistry & Ecology, 29(7), pp. 620-634.
Available from: 10.1080/02757540.2013.817562. [13 May 2018].
Huang, P, Tafti, A, & Mithas. S 2018, 'Platform Sponsor Investments And User Contributions In
Knowledge Communities: The Role Of Knowledge Seeding', MIS Quarterly, 42(1), pp. 213-240.
Hyun Ju, J, & Mira, L. 2013. 'The Effect of Online Media Platforms on Joining Causes: The
Impression Management Perspective', Journal of Broadcasting & Electronic Media, vol. 57, no.
4, pp. 439-455. Available from: 10.1080/08838151.2013.845824. [13 May 2018].
Jamali, HR, Nicholas, D, & Herman, E. 2016. 'Scholarly reputation in the digital age and the role
of emerging platforms and mechanisms', Research Evaluation, 25(1), pp. 37-49. Available from:
10.1093/reseval/rvv032. [13 May 2018].
Joshi, P 2015. 'Analyzing Big Data Tools and Deployment Platforms', International Journal of
Multidisciplinary Approach & Studies, 2(2), pp. 45-56.
Katyal, SK, & Grinvald, LC 2017. 'Platform Law And The Brand Enterprise', Berkeley
Technology Law Journal, 32(3), pp. 1135-1182.
Keiser, BE. 2011. 'New Platforms Are TRANSFORMING the Business Research Process',
Searcher, 19(1), pp. 7-49.
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The Impact of online platforms in the business industry 17
Keiser, BE. 2013. 'Competition Among Competitive Intelligence Platforms', Online Searcher,
37(1), pp. 16-21.
Keiser, BE. 2017. 'New and Improves Competitive Intelligence Platforms', Online Searcher,
41(2), pp. 22-42.
Klonick, K 2018. 'The New Governors: The People, Rules, And Processes Governing Online
Speech', Harvard Law Review, 131(6), pp. 1599-1670.
Lamphere, C 2017. ''The Day the Cable Box Stood Still': A Guide to Streaming Services and
Their Impact on the World of Entertainment', Online Searcher, 41(4), pp. 27-29.
Lee, K. 2013. 'Buried treasure: finding safer ways to tap into oil and gas from our oceans', Ecos,
no. 188, pp. 1-3.
McSweeny, T. 2017. 'Ftc 2.0: Keeping Pace With Online Platforms', Berkeley Technology Law
Journal, 32(3), pp. 1027-1050.
Merz, M, & Biniok, P. 2010. 'How Technological Platforms Reconfigure Science-Industry
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Pontin, J. 2010. 'The Meaning of Our New Designs', Technology Review, 113(6), p. 16.
Keiser, BE. 2013. 'Competition Among Competitive Intelligence Platforms', Online Searcher,
37(1), pp. 16-21.
Keiser, BE. 2017. 'New and Improves Competitive Intelligence Platforms', Online Searcher,
41(2), pp. 22-42.
Klonick, K 2018. 'The New Governors: The People, Rules, And Processes Governing Online
Speech', Harvard Law Review, 131(6), pp. 1599-1670.
Lamphere, C 2017. ''The Day the Cable Box Stood Still': A Guide to Streaming Services and
Their Impact on the World of Entertainment', Online Searcher, 41(4), pp. 27-29.
Lee, K. 2013. 'Buried treasure: finding safer ways to tap into oil and gas from our oceans', Ecos,
no. 188, pp. 1-3.
McSweeny, T. 2017. 'Ftc 2.0: Keeping Pace With Online Platforms', Berkeley Technology Law
Journal, 32(3), pp. 1027-1050.
Merz, M, & Biniok, P. 2010. 'How Technological Platforms Reconfigure Science-Industry
Relations: The Case of Micro- and Nanotechnology', Minerva: A Review of Science, Learning &
Policy, 48(2) 2, pp. 105-124. Available from: 10.1007/s11024-010-9146-y. [13 May 2018].
Mrva-Montoya, A. 2015. 'Beyond the Monograph: Publishing Research for Multimedia and
Multiplatform Delivery', Journal of Scholarly Publishing, 46(4), pp. 321-342. Available from:
10.3138/jsp.46.4.02. [13 May 2018].
Pontin, J. 2010. 'The Meaning of Our New Designs', Technology Review, 113(6), p. 16.
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The Impact of online platforms in the business industry 18
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Qin, X, Wang, W, Zhang, W, Wei, J, Zhao, X, Zhong, H, & Huang, T. 2014. 'PRESC $$^{2}$$ :
efficient self-reconfiguration of cache strategies for elastic caching platforms', Computing, 96(5),
pp. 415-451. Available from: 10.1007/s00607-013-0365-6. [13 May 2018].
Seymour, C. 2014. 'The Growing Impact of Social Media on Video', EContent, vol. 37, no. 4, pp.
6-10.
Sungwon, Y, & Tai-Hing, L. 2013. 'The illusion of righteousness: corporate social responsibility
practices of the alcohol industry', BMC Public Health, 13(1), pp. 1-11. Available from:
10.1186/1471-2458-13-630. [13 May 2018].
Wood, A. 2014. 'Local Music Scenes and Globalization: Transnational Platforms in Beirut',
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