The Impact of Social Media on Advertising Activities within Retail Industry

The proposed research will employ a qualitative and quantitative approach, using both primary and secondary data collection methods. A survey will be conducted among 25 respondents, and literature review will also be used to analyze the impact of social media on advertising activities within retail industry.

Research Proposal Form
TITLE – “To examine the influence of social media on advertising activities within retail
industry: A case study on Marks & Spencer”
INTRODUCTION
In the today’s time, technology plays a very crucial role within organisation as it aids in several
activities such as marketing, promotion, operation, communication etc. In every functional area of the
company needed effective technology. Social media is one of the present innovations in technology
that uses most in the business unit. This platform helps to company in promoting and advertising
product and services in the market. Social media is the collective of online communication channel
dedicated to community based input, interaction, content sharing and collaboration.
Aim - “To examine the influence of social media on advertising activities within retail industry: A case
study on Marks & Spencer”
Objectives
 To understand the concept of social media
 To analyse the advantage and disadvantage of social media
 To assess the effect of social media on the advertising activities in retail industry
Research questions
1. What is globalisation in trade or businesses?
2. What are the areas in Tesco getting affected due top globalisation?
3. What is the role of globalisation in increasing market competition?

Section Two: Reasons for choosing this research project
At the time of selection of planned research examination, there are different factors that affected choice
and selection of researcher. One of the major reasons for select this social media subject for proposed
research is huge interest and curiosity of investigator. Researcher desires to conduct deep study for
gather information and deep knowledge regarding the social media and its significance upon the
marketing and advertisement activities. Researcher required acknowledging the knowledge that how
social media influence advertisement activities and how it will helpful to company in promoting product
and services. In order to understand this concept of social media and its impact on advertisement,
researcher has selected the present topic.
Section Three: Literature sources searched
Social media is a tool that makes communicating easy with the utilization of response
appealing the activity of user in the development of the content, it is completely opposite
to the traditional media that only delivers content without allowing users to make any
changes in that content or information. The social media is highly popular in today's
world due to increase in number of internet users. Most of the companies started using
social media as a marketing tool to promote their products and services in a broad market.
In order to overcome the challenge related to marketing such as budget, time etc, each
and every organisation is seeking to use social media as a marketing tool for their
business. It helps to promote goods and services in a global market without wasting much
time or money. Social media platforms such as Facebook, instagram and Twitter are on
high demand as it helps individuals and organisation to promote a product or service in
the market and a large audience
Section Four: Activities and timescales
Research Activity W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11
Research Approval
Introduction
Literature review
Developing of the Research Methodology
Data Collection
Data Analysis
How long this will
take:
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Section Five: Research approach and methodologies
RESEARCH METHODOLOGIES
There are various types of research tools and methods used in an examination such as
Research design, data collection method, sampling etc, which are essential to achieve the aim
and objectives every research. The different kinds of research methodologies that will be used in
the present research are described as below -
 Research approach- Research approach allows to researcher in understanding the actual
objective of research and conducts the investigation in more accurate and appropriate
manner. There are two major types of approach, inductive and deductive. In the present
study, scholar will apply deductive research approach to examine the impact of social
media on the advertising activities within retail industry.
 Research Philosophy- Research philosophy assist to scholar in addressing the research
issue by applying various concepts, theories and framework. In the present study, scholar
will apply positivism research philosophy through which actual information will
systematically analyse for address objective.
 Data collection- Data collection provides the information to researcher regarding the
subject. There are main two kinds of data collection that is primary and secondary. For
analyse the impact of social media on the adverting, researcher will use both primary and
secondary data collection. In the primary data collection, survey will conduct and
secondary data will use in Literature review part.
 Research Technique- Qualitative and quantitative are two main research techniques in
research methodology. Scholar will use qualitative research technique under which
information will gather from survey method. It is a primarily exploratory research
 Sampling- This is another important method in the research methodology through which
some group of people select from entire population. Researcher will apply random
sampling method under which 25 respondents will select.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
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