logo

The Impact of Social Media on Advertising

   

Added on  2020-10-22

6 Pages1246 Words254 Views
Research Proposal FormTITLE – “To examine the influence of social media on advertising activities within retail industry: A case study on Marks & Spencer”INTRODUCTIONIn the today’s time, technology plays a very crucial role within organisation as it aids in several activities such as marketing, promotion, operation, communication etc. In every functional area of the company needed effective technology. Social media is one of the present innovations in technology that uses most in the business unit. This platform helps to company in promoting and advertising product and services in the market. Social media is the collective of online communication channel dedicated to community based input, interaction, content sharing and collaboration. Aim - “To examine the influence of social media on advertising activities within retail industry: A case study on Marks & Spencer”Objectives To understand the concept of social mediaTo analyse the advantage and disadvantage of social mediaTo assess the effect of social media on the advertising activities in retail industryResearch questions 1.What is globalisation in trade or businesses?2.What are the areas in Tesco getting affected due top globalisation?3.What is the role of globalisation in increasing market competition?
The Impact of Social Media on Advertising_1
Section Two: Reasons for choosing this research projectAt the time of selection of planned research examination, there are different factors that affected choice and selection of researcher. One of the major reasons for select this social media subject for proposed research is huge interest and curiosity of investigator. Researcher desires to conduct deep study for gather information and deep knowledge regarding the social media and its significance upon the marketing and advertisement activities. Researcher required acknowledging the knowledge that how social media influence advertisement activities and how it will helpful to company in promoting product and services. In order to understand this concept of social media and its impact on advertisement, researcher has selected the present topic.Section Three: Literature sources searchedSocial media is a tool that makes communicating easy with the utilization of response appealing the activity of user in the development of the content, it is completely opposite to the traditional media that only delivers content without allowing users to make any changes in that content or information. The social media is highly popular in today's world due to increase in number of internet users. Most of the companies started using social media as a marketing tool to promote their products and services in a broad market.In order to overcome the challenge related to marketing such as budget, time etc, each and every organisation is seeking to use social media as a marketing tool for their business. It helps to promote goods and services in a global market without wasting muchtime or money. Social media platforms such as Facebook, instagram and Twitter are on high demand as it helps individuals and organisation to promote a product or service in the market and a large audienceSection Four: Activities and timescalesResearch Activity W1W2W3W4W5W6W7W8W9W10W11Research ApprovalIntroduction Literature reviewDeveloping of the Research Methodology Data Collection Data Analysis How long this will take:2
The Impact of Social Media on Advertising_2
3
The Impact of Social Media on Advertising_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Social Media Influence on Advertising Activities Within Retail Industry: A Case Study on Marks & Spencer
|24
|4879
|320

Impact of Social Media Marketing on Customer Purchasing Decision in Retail Sector
|15
|3870
|97

Career Research Report on Marketing Manager in Retail Industry
|13
|2383
|385

Consumer Behaviour Assignment
|10
|2728
|75

Social Media's Impact on Consumer Choices: A Case Study on Marks and Spencer
|8
|1777
|490

How Social Media Advertising Influences Brand Awareness
|1
|1604
|83