Impact of Social Media Application in Business Organizations
Added on 2021-06-15
10 Pages2649 Words43 Views
Professional DevelopmentPolitical Science
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The impact of social media on contemporary business communicationService BusinessUniversity:University URL;Student ID: password:Course Name/Code:Assessment Number:Word Count:
Introduction There are many definitions of social media in existence from the day the first socialmedia platform was invented. Here we define social media as collections of multiple onlinedesigns platforms used for communicating with people in all parts of the global without havingto meet(Obar and Wildman 2015). The social media platforms allow sending and receiving ofinformation instantly with immediate feedback if the parties involved are online at the sametime. Some of the known examples of social media include, pinterest, Instagram, Twitter,Facebook, email, WhatsApp, Google+, YouTube, LinkedIn among others. The modern businessenvironment operates on an in a very competitive environment which calls for grabbing anyavailable opportunity that increases its customer base. Most of the businesses today have turnedto social media marketing to connect to the current customers as they lure new ones to buy theirproducts, promote their brands, and foster new business and by using these platform, they gatherinformation for decision making(Edosomwan et al. 2011). The first social media platform wasinvented and came into existence in 1997. This social network was known as ‘Six Degree’ andwas allowing people to create a profile, invite friends who are on the same site as well as send afriend request to those who were not having social sites account profile of the same(Edosomwanet al. 2011). It was until the 2000s that other social media platforms started to emerge such asMySpace and the most prominent of all social media platform today Facebook, among others.This essay focuses on the impact social media has brought in the modern business on the waythey operate. It shall mainly focus on the service business i.e. those that deal with intangibleproducts, offer professional skills like counseling, transports, security etc. The most valuable business asset is the act of communicating effectively with both theemployees and its customers. It is useful in persuasion, informing, and education to customers on
about the service or products being provided. Interpersonal communication is important formanagers and business owners and they should earn this skill in order to communicateeffectively with the employees and other interested parties. Modern communication has reallychanged the way business operates(Pentina, Zhang, and Basmanova2013). The way tocommunicate to customers has also changed over the last one and half a decade ago. Anybusiness that wants to do well in the modern competitive environment than its competitor mustembrace good things brought by social media or risk becoming dominant to their competitors.Social media has brought existing, new and potential customers near to the business and it isupon them to grab their chances. The existing literature review will help us to understand howsocial media has changed business operation. A 2010 U.S. study stated that social media consumes 12% of the total time spent on theinternet. The study stated that Global online time spending between people with ages 15 andabove on social media accounts for 15.6% with 4.5 hours on average per individual internetusers. This to business would mean a better chance to capture their new and potential clients. Thebusiness that targets young people have a better chance to utilize social networking sites with thefull faith of increasing their customers. Pew Research Centre reported on 2018 February thatthree-quarters of American adults use social media for connecting with each other, entertainthemselves, share information and engage with news contents. Pew also indicated that in early2005 only 5% of American adults used at least one of the social media platforms.They state thatin 2011 the figure doubled to half.There are over 69% of American adults using one of the socialmedia platforms today.A survey done by GlobalWebIndex stated that 28% of time spent onlineis consumed by social networks with an average user logging 1.7 times daily accounting for notless than 12 hours weekly and 1.66 times as per 2013.
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