The Innovative And Sustainable Business Development

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Running head: MANAGEMENT
MGMT20132 Innovation and sustainable business development
Name of the student
Name of the university
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MANAGEMENT
Executive Summary
The following report has been prepared on the basis of the innovative and sustainable
business development. The report is based on Airbus Company which is one of the largest
aviation companies of the globe. The report starts with a general introduction which provides
the background of the research as well as the different perspectives of the research. The study
then moves into the value proposition part of the new innovative product that supports the
creation of a renewable and affordable energy. The report has provided the financial,
technical and commercial feasibility of the new innovation which is important for the value
proposition. Overall the report provides a transparent view of the innovative process
undertaken by Airbus.

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Table of Contents
Introduction................................................................................................................................4
Value Proposition.......................................................................................................................4
Disciplined Entrepreneurship Canvas........................................................................................4
Purpose of the value proposition............................................................................................4
Mission...................................................................................................................................5
Passion....................................................................................................................................5
Values.....................................................................................................................................5
Initial Assets...........................................................................................................................6
Competitive Advantage..........................................................................................................6
Competitive Positioning.........................................................................................................6
Value Creation.......................................................................................................................7
Customer Desirability............................................................................................................8
Figure No 1: Innovation Sweet Spot......................................................................................9
Technical Feasibility............................................................................................................10
Financial Viability................................................................................................................10
Selection of the innovative tools and techniques.................................................................10
Figure No 2: Scheduled Wingtip Propulsion Architecture of an ATR 72 Aircraft.............11
Conclusion................................................................................................................................11
References................................................................................................................................12

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Introduction
The following report is based on a value proposition model of an established business
organization. The value proposition is said to be the promise delivered by an organization to
its customers for the delivery of a certain product or service. It is important for the
management of the business organizations to provide a proper and effective value for the
customers in order to ensure maximum satisfaction. The report here has selected Airbus as
the company. Airbus is a European multinational company which is one of the largest
aviation and aerospace corporations of the globe (airbus.com, 2019). The report here has
proposed a value proposition of the company in line with the sustainability trend program of
United Nations.
Value Proposition
Value Proposition refers to the value that the management of the company proposes
as well as promises to deliver the customers if they want to buy the product. The declaration
of the intent or the business statement helps the management of the business to present the
brand of the company to the customers.
The report here highlights the value proposition of the organization where the
organization has selected affordable clean energy. The management of Airbus has
concentrated on the research to deliver clean and affordable energy (airbus.com, 2019). The
target of the company is to produce the future innovative products that can be easily run on
the following platform.
Disciplined Entrepreneurship Canvas
Purpose of the value proposition
The value proposition of a particular product of a company is one of the most
important elements of the overall marketing strategies. According to, Bowman (2016) the