The Role of Digital Marketing and Social Media Marketing – Theory and Examples

The role of digital marketing
and social media marketing –
theory and examples

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1................................................................................................................................................1
1. Discuss the concept about marketing......................................................................................1
2. Explain what is marketing mix and how communication fits in it.........................................2
3. Breifly explain about digital marketing . ...............................................................................4
4. Illustrate about Social media marketing..................................................................................5
5. Importance of Digital marketing in contempory business. ....................................................6
Part 2................................................................................................................................................6
6. Present two examples of social media content that really works and justify..........................6
7. Design with some evidence of company campaigns related with digital marketing.............7
8. Social media content importance............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
The Importance of Digital Marketing, 2021., [Online] Available through:
<https://www.lyfemarketing.com/blog/importance-of-digital-marketing/>..................................11

INTRODUCTION
Digital marketing is the components of marketing which utilizes towards internet and
online based digital technologies such as computers, laptops and other advanced resources and
mobile phones etc. These resources helps to promote product and services in competitive market
place. In this high level of digital marketing where is refers to advertising that delivered through
digital channels on search engines, websites, social media and email on good services or brands
on digital products (Ansari and et. al., 2019). As consumer heavily rely on digital means for
research product. The process of digital media is plays an important role in business to
customised product and service where buyer promote their own strategy. For this report, the
organisation is consider Asda Venture is British multinational technologies company based in
Leeds, England..
MAIN BODY
Part 1.
1. Discuss the concept about marketing.
Marketing is refers to activities which set of promoting, advertising, producing for
creating, communicating with delivering and exchange of offering that have value of customer,
clients, partners and society at large. The improve understanding of marketing abut as process
where marketing specific about the information that needed to demonstrate about gathered
valuable information collecting process, analyse the results and communicates to scrutinise
findings and implication (Bala and Verma., 2018). The importance of marketing for Asda
company allows their marketing department enhance practises to promote and selling through
offline and online stores where super marts as well as small retail stores. Further more, in online
platform there are many retail or e-commerce websites to sold their product and services in
effective manner. Even though Asda Stores having itself own websites where they provide free
delivery service by ordering by customer.
There are different types of marketing:
 Influencer Marketing: This marketing is mainly focuses on leveraging through
focuses on individual who have influence through over potential buyers. The orienting
marketing activities which around individuals to drive message to customer for making
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them attract. As Asda stores also advertise their product and service by quoting
messages
 Relationship marketing: According to this type of marketing, it refers about strategies
and tactics about market segmenting for building loyalty (Behera and et. al, 2020). The
relationship marketing leverages allows effective data base marketing, behavioural
advertisement and analytics to target customer in effective manner.
2. Explain what is marketing mix and how communication fits in it.
The marketing mix is comprise where the multiples about certain segments to focuses
part of comprehensive marketing plan. The term often refers towards common classification that
commence through Four Ps such as Product, price, Place and Promotion. These Four Ps helps to
Asda Stores for selling and distribute their goods and services in competitive market. As
effective marketing that touches on broad range about some sort of areas that needed to opposed
which is fixing through reflecting within one message (Buchanan and et. al., 2018). The main
objectives to determine that helps to organisation where strategic decision when launching about
new product as well as revising products.
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Illustration 1: Quote in Asda Stores Mart, 2021
Source: https://www.pinterest.com/pin/574631233682044670/