The Role of Digital Marketing and Social Media Marketing

The role of digital marketing and social
media marketing – theory and examples

Table of Contents
INTRODUCTION ..........................................................................................................................1
Part 1 ...............................................................................................................................................1
Explain what marketing is ..........................................................................................................1
Explain what the marketing mix is and where the communications mix fits ............................2
Explain what digital marketing is ..............................................................................................2
Explain what social media marketing is .....................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
Part 2................................................................................................................................................4
Present two examples of social media contents that really works and justify why....................4
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing plays crucial role for modern business organisations through which
entities can enhance their market reach and can further serve large base of consumers. While on
the other hand, social media is becoming an essential aspect that offer incredible benefits to
businesses that allows them to reach millions of consumer worldwide (Nyagadza, 2020). Both of
these elements aid in increase brand awareness, sales, profitability and customers of entities.
Present report is being divided into two segments that involves different questions.
Part 1
Explain what marketing is
Marketing is defined as a action to promote and sell services and products in target
market segment with the help of extensive market research and advertising. In this mainly
termed as a activity that an organisation undertakes through which they attracts large base of
customers towards organisational offerings. Marketing mainly involves factors like
advertisement, selling and delivering of products to consumers. Main aim behind this is to
increase overall sales ratio and profitability of company (Drummond, O'Toole and McGrath,
2020). In order to conduct effective marketing process organisation is required to engage
processes related to creation, communication, delivery and exchange of company services,
products, facilities to partners, society, consumers and client in an effective manner.
In addition to this, it has been underlined that marketing involves five essential concepts
that are the production concept, product concept, selling concept, marketing concept and societal
marketing concept. Marketing is one of the most important aspect for an organisation
irrespective of its size and scope as it allows customer to have awareness related to the
organisational offerings along with the unique features that company is offering within
marketing segment. With the assistance of this process entity can assure long term growth, more
competitiveness as compared to other rivals and higher profitability.
1