Improving Charlotte Street Hotel's Performance with Digital Technology

The research study aims to investigate the effect of advanced innovation on business development within an independent company venture. It utilizes qualitative research techniques and primary data collection methods through a survey. The findings suggest that digital technology can enhance existing performance and operations in the hospitality sector.

RESEARCH PROJECT

Table of Contents
1

INTRODUCTION
In today's era, every business enterprise requires effective growth and success in the
market. However, there is too tough competition among the industries through which firm is
required to put additional efforts and potential. In order to get the long-term success and
sustainability in the competitive business environment, corporation develops several kinds of
practices and strategies. In this manner, technology is one of the essential aspect through which
firm can boost up its performance in the market. With help of technology, business entity can
make it easier and fast its business speed so it can be said that this is very significant source for
the business growth and success. In every functional department like marketing, human resource,
finance, operation and production it requires technology. In the context of small business
enterprise, digital technology plays a very crucial role by which firm can easily enhance the
speed and performance of business. By use of digital technology, small business enterprise can
effectively utilise the available resource and improve its existing performance and speed. In the
context of digital technology, it includes laptops, computers, mobile phone, internet, social
media, software, applications etc. Digital technology defines electronic technology that store,
proceed and generate the information in terms of the two states.
LO 1
P1
In the context of small business enterprise, digital technology plays crucial role in
delivering the fast customer services as well as enhancing the quality of business operations.
Digital technology includes resources such as Wi-Fi, internet. Social media, laptop, computer
etc. so it can be said that by use of these all equipment, corporation can enhance its existing
speed and growth of business in the market. In Charlotte street hotel, the major objective is to
deliver high quality of customer services and satisfy their needs and wants related to product and
services. In addition to this, it desires to earn impressive profitability and market share. Thus, for
attaining this objective, cited venture used digital technology through which it can easily enhance
growth and bring innovation within business operation, products and services.
2

Research aim
To analyse the effect of digital technology on the growth and innovation of small business
enterprise: A case study of Charlotte street hotel
Research Objective
 To acknowledge about terminology and meaning of digital technology
 To analyse the impact of digital technology in growth and innovation in the small
business enterprise
 To determine the role of digital technology in improving customer services within
Charlotte street hotel
 To assess the significance of human resource in implementing digital technology within
the Charlotte street Hotel
 To identify the role of HR in hiring efficient physical resources for a successful
implementation of digital technology in Charlotte Street Hotel.
 To suggest the strategies to bring improvement in organisational performance by
implementing digital technology
Research questions
1. What is the concept of digital technology?
2. What is the impact of digital technology on growth and innovation of the small business
enterprise?
3. What is the importance of human resource in implementing digital technology within the
small business enterprise?
4. What are roles and responsibilities of HR in hiring efficient physical resources for a
successful implementation of digital technology in Charlotte Street Hotel.
5. What is the implication and role of the digital technology in enhancing customer services
within Charlotte street hotel?
Rationale of the study
The present investigation has primary expect to examine the effect of advanced
innovation on the development and development of the independent company endeavour. The
real purpose behind choice of this subject is to recognize the part and centrality of the advanced
innovation in the private venture undertaking. At the season of choice of proposed venture,
3

enthusiasm of specialist is central point that impact researcher for determination of this subject.
Besides, analyst wants to execute hypothetical learning into the viable information that is the
reason this examination theme has been chosen. In addition, in the present time, the usage of
computerized innovation is ceaselessly expanded in the partnership. In this manner, scientist
needs to decide its favourable position for the association development and achievement.
Literature Review
Terminology of the Digital technology
As per the perspective of Yuksel, Yuksel and Bilim, (2010) innovation include vital
noteworthiness inside movement and tourism segment by which a few different exercises and
capacities leads in speediest and viable way. Different sorts of electronic types of gear and
sources, for example, PC, workstation, cell phones, WiFi and so on incorporated into the
advanced innovation These sources for the most part utilized on the movement and tourism and
enhance correspondence and availability amongst association and clients. In this perspective
incorporates PC, PC, web, Wi-Fi, internet based life and so on through which firm can improve
its current speed and spare the time. Computerized innovation is a base two process
Impact of digital technology in bringing innovation and growth in Charlotte street hotel
In every section of the organisation like marketing, finance, human resource, operation,
production required such technology and equipment that can improve speed of business
activities. In the assessment of Yoshida and James, (2010) web methods for associating a PC to
some other PC anyplace on the planet by means of committed switches and servers. While two
PCs are associated over the web then they can send and get a wide range of data, for example,
Texts, illustrations, voice, video, PC programs and so forth. In the movement and tourism
division web serves to association in building up claim business profile on the web through
which clients can plan their own page of business on this stage. This web profile organization in
give data about item and administrations to client and increment correspondence with clients.
Role of digital technology in improving customer services within Charlotte Hotel
In the opinion of Dinan, (2000) as with help of digital technology, company can easily
transform, store and collect the information about business activities and function. There is some
software, application and sites are available on the internet through which hotel can save, store
and transfer its important information. Thus, it can be said that in the hospitality sector with help
4

of digital technology, hotel can improve its communication and connectivity with clients.
Furthermore, it also helps in improving communication within the hotel as different functional
department can share their information that aid in improving customer services. With help of
Ryu, Lee and Gon Kim, (2012) web, advancement and promotion exercises can likewise
effortlessly perform by association in viable and proficient way. As indicated by the perspective
of Silverman, (2016) with regards to computerized innovation, internet based life is one of the
stage that is generally used inside the movement and tourism division. Online life is huge stage
that serves to association in advancement and promotion exercises. There are a few stages
incorporated into the web based life, for example, Facebook, Twitter, Instagram, you tube and so
forth through which association exchange their data with respect to item and administrations to
clients and advise them about item and administrations.
In this technique, new data can assemble which isn't utilized by somebody in the examination.
Then again in the auxiliary information gathering, scientist utilizes optional sources, for
example, online sites, articles, books, diaries and so via web-based networking media procedure,
Facebook is one of the basic stage which is generally utilizing in the movement and tourism area.
It is an informal communication site which associates substantial quantities of individuals at
single time. It is the most prominent procedure through which business element can distinguish
client prerequisite and discernment in regards to item and administrations. On the Facebook
channel, association post their alluring pictures, pictures, video, joins in regards to item and
benefits and educate client with respect to item costs, highlights, qualities and so forth.
Assess the role of human resource in implementing digital technology within small business
enterprise
According to the view of Fotis, John, Buhalis and Rossides, (2012) employees plays a
very crucial role within the company for achieve its determined objective. In the absence of
human resource company cannot achieve its determined objective within time period. In order to
implement digital technology, employees have major role within the small business enterprise.
At the time of implementing digital technology, management have to provide training and
development program to its personnel so as they can learn new criteria and methods to operate
digital technologies within the company. In the contradicting view Chan, Ling and Guillet,
5

(2011) stated that HR department uses digital technology like social media, internet and other
platform for recruitment and selection, marketing and promotion activities.
P2
In the research study, research methodology is one crucial aspect that helps in addressing
right solution of research problem. Research procedure is a systematic study of material through
which facts can find out (Chan, Ling and Guillet, 2011). Research methodology includes various
techniques and method such as research philosophies, research approach, data analysis, data
collection, sampling, research design etc. Major research has two types that is primary research
and secondary research. While researcher uses the survey, interview, questionnaire, observation
etc. then it is known as the primary research.
Time Scale
ACTIVITY/WEEK 1 2 3 4 5 6 7 8 9 10 11
 Design the research object
 Focus on the several
objectives
 Consider upon rationale of
the study
 Focus on the problem
statement and scope of
study
 Consider several methods
of research methodology
 Consider upon literature
review
 Focus on several methods
of research methodologies
 Develop questionnaire
 Consider upon the primary
data collection method
6

 Collect primary
information
 Interpretation and analysis
 Assessment of the study
 Conclusion and
recommendation on the
basis of collected data
 Draft submission
 Modification
 Final submission
LO 2
P3
In the entire study, research methodology is that part through which information about
the subject can analyse and interpret. It is a science of studying how investigation to be carried
out (Zumitzavan and Michie, 2015). It is also defined as the study of methods by which
knowledge can gained. It is the systematic and theoretical analysis that help to investigator in
analysing, interpreting the collected information for discover the best arrangement and result. In
the ebb and flow look into examination think about, the real point of the specialist is to break
down the effect of computerized innovation on development and advancement in the
independent venture endeavour with deference of Charlotte Street inn. Along these lines,
specialist has connected subjective research procedure for discover the viable arrangement and
result. In this examination ponder, scientist have utilized a few strategies and methods which are
talked about underneath
 Research Philosophies- Research philosophy is that aspect that provide the brief
conclusion of entire study. It assists in analysing and interpreting the information for
identifying the best solution to the problem addressed during investigation. (Smith and
Lewis, 2011). With assistance of research rationality, analyst can direct the whole
research examine morally justified and suitable way.
There are significant two kinds of research methods of insight, for example,
positivism and interpretivism. With regards to positivism examine theory, investigation
7

can have completed in the organized way which helps with consolidating consistent
modification while doing the outer perception. Then again, interpretivism explore theory
consider upon the subjective piece of the investigation which include different
speculations and models.
 Research Approach- Research approach is that effective method in the study
methodology that helps in analysing the entire objective of investigation. It is one of the
effective master plan that determines the various methods and procedure through data
could be gathered and analyse the same. It is the best criteria through which prevailing
theory and principles can be used to analyse in regard to improve the knowledge about
the subject (Soni and Kodali, 2012). There are major two types of the investigation
approach that is inductive and deductive. I
In the context of inductive research approach, new theories are being developed
on the basis of available data and information. In this aspect, there is no hypothesis
formed in the study. On the other hand, in the deductive research approach, test can
conduct for existing theories which is relevant to the research title. In this aspect different
theories and models can be used to assess the right solution.
In the ebb and flow consider, deductive research approach has actualized for
investigate the effect of computerized innovation on the business development and
advancement inside the private company endeavour. With help of deductive research
approach, specialist can evaluate the successful result by actualize a few models and
hypotheses.
 Data collection -For address the exact result and target; specialist need to centre around
information accumulation strategy by which data can assemble about subject. By help of
essential and auxiliary information accumulation technique, researcher can assemble data
and discover fitting arrangement of research think about. In the essential information
accumulation, examination can assemble data from essential sources, for example,
review, talk with, survey, amass dialog, contextual analysis, perception and so on. This
strategy serves to researcher in social affair crisp data about subject (Saunders and
Bezzina, 2015).
8

In the momentum inquire about examination, the analyst has connected essential
information gathering under which researcher have led study for 20 representatives of
Charlotte road inn. With help of essential information gathering, scientist can gather new
data about effect of advanced innovation in the development and advancement in the
Charlotte road lodging by help of 20 representatives of referred to wander. Sampling- Sampling is another of most imperative strategy in the examination
philosophy through which some gathering of individuals can choose from substantial
number of populaces (Aaker, 2011). In this viewpoint, researcher can choose some
individual as an example and gather data from them. In the flow think about, analyst has
utilized arbitrary inspecting strategy under which 20 workers of Charlotte road inn has
been chosen as test estimate.
 Research techniques- Research strategy is another of the essential research technique in
look into philosophy through which data can gather, examine and decipher for ultimate
result. With help of research system, examiner can gather and break down the data for
discover the correct arrangement of research issue. Research strategy can have isolated
into two techniques that is subjective and quantitative. With regards to subjective
research system, look into centres upon changed hypotheses and models as to
comprehend the real issue of research successfully and proficiently (Edward, 2000). Then
again in the quantitative research method, different factual and numerical approach can
execute for discover the result of examination. In the momentum ponder, for examine
effect of computerized innovation on the development and advancement inside private
venture undertaking, scientist have connected subjective research strategy (Halal, 2003).
P4
In the present research study, scholar have conducted survey for collecting data or facts
about the impact of digital technology. In this survey, in order to collect information, scholar
have designed systematic questionnaire which are as follows-
1 Since, how long you are working in the Charlotte Street hotel?
 From last 6 months
 From 1 to 2 year
 From 2 to 3 year
9

 More than 4
2 Do you think that Charlotte street hotel have implemented digital technology in its business
operation?
 Yes
 No
3 Is Charlotte street hotel have designed its personal website on the internet?
 Yes
 No
4 Do you approve that your business takes the order and booking of services on the social
media?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
5 Do you agree that procedure and performance of your business can be improved after
employment of digital technology?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
6 Which kind of issue major faced by organisation at the time of implementation of digital
technology?
 Related to cost
 Related to training and development
 Time consuming
 Lack of knowledge
 Other
7 Do you agree that with help of digital technology, your business have overcome its paper
work?
 Strongly agree
10

 Agree
 Disagree
 Strongly disagree
8 By implementing digital technology, customer services of Charlotte street hotel have improved
or not?
 Improved
 Decline
 Can't say
9 Is functional department use various software and application for carry out their business
activities and functions?
 Yes
 No
10 Do you think that Charlotte street hotel should improve its performance by use of digital
technology?
 Yes
 No
11 Recommend the strategies and criteria through which business performance and operation can
improve buy use of digital technologies
Finding and Interpretation
Theme 1: Employees are working in the Charlotte Street hotel
From how long you are working in the Charlotte Street hotel ? Frequency
From last 6 months 3
From 1 to 2 year 5
From 2 to 3 year 8
More than 4 4
11

Interpretation and analysis: From this area, it has been examined that in the review of 20
representatives of the Charlotte road lodging, 8 workers have encountered of 2 to multiyear in
the referred to wander. Then again 5 workers have involvement of 1 to multi year. Along these
lines, from this gathered information it has been investigated that respondents in the review have
powerful learning about the working in the Charlotte road inn. Thus, it can be said that they can
provide the right information about the impact of digital technology in the corporation.
Theme 2: Charlotte street hotel have implemented digital technology in its business operation
Do you think that Charlotte street hotel have implemented digital technology
in its business operation ? Frequency
Yes 16
No 4
12
From last 6 months
From 1 to 2 year
From 2 to 3 year
More than 4
0
1
2
3
4
5
6
7
8
Frequency

Interpretation and analysis: From this section, it has been analysed that in the survey of 20
employees in the Charlotte street hotel, 16 employees said that Charlotte street hotel have
implemented digital technology in its business operation. On the other and 4 employees said no
upon the statement that Charlotte street hotel have implemented computerized innovation in its
business task. Thus, from this gathered information it has been dissected and surveyed that
referred to wander have successfully utilized the advanced stage in its business exercises and
capacities. Along these lines, one might say that computerized innovation serves to the enterprise
in bring development and development in light of the fact that by help of these advancements
firm can conquer the printed material and conventional procedure of business.
Theme 3: Charlotte street hotel have designed its own website on the internet
Is Charlotte street hotel have designed its own website on the internet? Frequency
Yes 18
No 2
13
Yes
No

Interpretation and analysis: From this inquiry, in the overview of 20 workers it has been
discovered that Charlotte road lodging have composed its own site on the web. From the
gathered information, 18 workers said yes upon the announcement that Charlotte road lodging
have planned its own particular site on the web. Then again 2 representatives said no upon the
announcement that Charlotte road lodging have composed its own particular site on the web. In
this manner, from this gathered data it has been dissected and surveyed that referred to wander
have viably built up its website page on the web that guide to it in taking the request and booking
of item and administrations. It has been additionally breaking down that with help of its own
website page on the web enterprise can recognize client see, conclusion, proposal and criticism
about existing item and administrations. In addition, organization can specifically interface with
clients so it turns out to be simple for client to speak with business agent in regards to
administrations costs, highlights, appropriation and so forth.
Theme 4: Business enterprise takes the order and booking of services on the social media
Do you agree that your business takes the order and booking of services on the Frequency
14
Yes
No
0 2 4 6 8 10 12 14 16 18
Frequency

social media ?
Strongly agree 10
Agree 5
Disagree 2
Strongly disagree 3
15
Strongly agree Agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation and analysis from this inquiry in the review of 20 representatives it has been
discovered that 10 workers are emphatically settled upon the announcement that business takes
the request and booking of administrations on the internet based life. Then again 5 respondents
are simply settled upon the announcement that referred to wander takes the request and booking
of administrations on the web-based social networking. Likewise, it has additionally discovered
that 2 respondents are differ upon the specified explanation. Therefore, from this gathered data it
has been broke down that Charlotte road inn can without much of a stretch take the request and
booking with help of internet based life. What's more, Social media is one of the stage that
assistance in leading the quick business task. Similarly, as with help of different stage on the
online life like Facebook, twitter, Instagram and so forth firm can convey the data about item and
administrations Moreover, organization can straightforwardly associate with clients so it turns
out to be simple for client to speak with business delegate in regards to administrations costs,
highlights, appropriation and so on.
Theme 5: Process and performance of Charlotte Street hotel has improved after
implementation of digital technology
Do you agree that process and performance of your business has been
improved after implementation of digital technology ? Frequency
Strongly agree 9
Agree 7
Disagree 2
Strongly disagree 2
16

Interpretation and analysis: From this section, it has been discovered that from 20 employees of
the Charlotte street hotel in the survey 9 people are strongly agreed upon the proclamation that
process and performance of Charlotte street hotel has been improved after implementation of
digital technology. On the other hand, 7 respondents are just agreed upon the same statement.
However, 2 respondents are disagreed upon the statement that process and performance of
Charlotte street hotel has able to improved its existing performance and process of business after
implementation of digital technology. It has been also analysed that computerized innovation
17
Strongly agree
Agree
Disagree
Strongly disagree
0 1 2 3 4 5 6 7 8 9
Frequency

serves to the partnership in bring advancement and development in light of the fact that by help
of these advances firm can beat the printed material and customary procedure of business. In
addition to this, hospitality sector with help of digital technology, hotel can improve its
communication and connectivity with clients. Furthermore, it also helps in improving
communication within the hotel as different functional department can share their information
that aid in improving customer services.
Theme 6: Issue major faced by organisation at the time of implementation of digital
technology
Which kind of issue major faced by organization at the time of implementation
of digital technology ? Frequency
Related to cost 8
Related to training and development 6
Time consuming 2
Lack of knowledge 3
Other 1
18

Interpretation and analysis: From this section it has been found that cost is major issue while
cited venture implement digital technology in its business operation. In the survey of 20
employees, 8 respondent said that cost is major issue which faced by cited venture at the time of
implementation of digital technology. On the other 6 respondents said that training and
19
Related to cost
Related to training and
development
Time consuming
Lack of knowledge
Other

development is major issue while cited venture implement digital technology in its business
operation.
Theme 7: With help of digital technology, Charlotte Street hotel have overcome its paper work
Do you agree that with help of digital technology, your business have
overcome its paper work ? Frequency
Strongly agree 10
Agree 7
Disagree 2
Strongly disagree 1
20
Strongly agree Agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation and analysis: From this segment, it has been discovered that with help of
advanced innovation, Charlotte road inn have conquered its printed material. In the study of 20
representatives, 10 representatives are firmly settled upon the announcement that with help of
computerized innovation, your business have defeated its printed material. Then again 1 are
differ upon a similar proclamation. Hence, from this gathered information it has been broke
down that with help of different programming and application, paper work inside the
organization can survive.
Theme 8: By implementing digital technology, customer services of Charlotte street hotel has
improved
By implementing digital technology, customer services of Charlotte street
hotel have improved or not? Frequency
Improved 15
Decline 3
Can't say 2
21

Interpretation and analysis: From this area, it has been discovered that 15 respondents are
emphatically settled upon the announcement that. Along these lines, from this gathered
information it has been broke down that by implementing digital technology, customer services
of Charlotte street hotel have improved. customer services can improve by use of the digital
technology.
Theme 9: Functional department use various software and application for carry out their
business activities and functions
Is functional department use various software and application for carry out
their business activities and functions? Frequency
Yes 15
No 5
22
Improved
Decline
Can't say

Interpretation and analysis: From this question in the survey it has been found that in the
Charlotte Street hotel, several applications and software are used for carry out their business
activities and functions. In the survey, from collected data of 20 employees it has been found that
15 respondents said yes upon the statement that in the Charlotte Street hotel, several applications
and software are used for carry out their business activities and functions. Then again 5
respondents said no upon a similar proclamation. Along these lines, from this gathered
information it has been broke down that in the referred to wander, different programming and
application has adequately utilized.
Theme 10: Charlotte street hotel should improve its performance by use of digital technology
Do you think that Charlotte street hotel should improve its performance by use of
digital technology ? Frequency
23

Yes 17
No 3
24
Yes
No

Interpretation and analysis: From this inquiry in the overview of 20 workers it has been
discovered that 17 respondents said yes upon the announcement that Charlotte road inn ought to
enhance its execution by utilization of advanced innovation. Then again 3 respondents said no
upon the announcement that Charlotte road lodging ought to enhance its execution by utilization
of computerized innovation. Subsequently, from this gathered data it has been broke down that in
the referred to wander, there is still some area where requirement for improvement. As in every
section of the organisation like marketing, finance, human resource, operation, production
required such technology and equipment that can improve speed of business activities. Thus, in
all of these departments required innovative and updated technology so as it can improve its
existing performance and process of business.
Theme 11: There is significance of human resource in implementing digital technology
within organisation
There is significance of human resource in implementing digital
technology within organisation Frequency
Yes 18
No 2
25

Interpretation: From this section it has been analysed that At the time of implementing digital
technology, management have to provide training and development program to its personnel so
as they can learn new criteria and methods to operate digital technologies within the company. In
order to implement digital technology in the company, role of human resource is very important
as with help of employees, company can easily perform with digitalisation,
LO 3
P5
From this report it has been concluded that computerized innovation is that source inside
the business setting through which it can enhance existing execution and method of business
exercises and capacities. In this angle incorporates workstation, PC, web, Wi-Fi, internet based
life and so forth through which firm can upgrade its current speed and spare the time (Bruhn,
Manfred, Schoenmueller and Schäfer, 2012). It has been likewise inferred that with help of
advanced innovation, Charlotte road inn can bring development and development in light of the
fact that by help of these advances firm can conquer the printed material and conventional
procedure of business. Moreover, there are such instruments and hardware accessible in the web
26
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

world through which firm can lead electronic client relationship administration work in the
business. From the gathered data in the study it has been dissected and surveyed that Charlotte
street hotel has able to improved its existing performance and process of business after
implementation of digital technology. However, some respondents said that there is still some
requirement to improve its performance of business by use of digital technology (Milano, Baggio
and Piattelli, 2011). Hence, following are some recommendations to improve the performance of
Charlotte street hotel by use of digital technology-
 Charlotte street hotel should provide training and development to its workforce through
which they can learn the methods, skill and ability to use digital technology such as
various software and application within business activities and functions.
 Charlotte street hotel should update and upgrade its existing equipment, application and
sources of digital technology so as it can effectively improve its process and growth of
business.
LO 4
P6
In the whole research think about, the real goal of researcher is to investigate the impact
of advanced innovation on the development and advancement inside independent company
venture. Therefore, for achieve this goal, a few sorts of strategies and methods have executed by
the scientist. From this whole research ponder, I have learnt such a significant number of new
information and things which helps me in social event data about the advanced innovation and its
effect. I have learnt that computerized innovation is that source inside the business setting
through which it can enhance existing execution and method of business exercises and
capacities. It is the branch of logical or designing learning that arrangements with the creation
and practical use of digital or computerized devices, methods and systems. In the context of
Hospitality sector, digital technology has huge importance by which it can improve customer
service and communication. I have conducted the survey of 20 employees of Charlotte street
hotel through which my communication skill has been improved. In the survey of 20 employees I
have developed a systematic questionnaire about the questions of digital technology and its
implementation. Thus, I can say that with help of this data collection, my analytical, observation,
communication and interaction skill has been improved. In addition to this, I have implemented
27

several methods and techniques in the research investigation for address the best alternative
solution of research problem. Thus, from this research methodology section, my knowledge
regarding various research technique has been also improved. Overall, from this entire study I
have learnt several some significance of digital technology and its uses in the business enterprise.
From this study, my knowledge regarding digital technology has improved. In addition to this,
my research skill, communication, interpretation, analytical skill has been improved with help of
this research study.
P7
In the current research study, qualitative research technique has been implemented along
with primary data collection method. In this study, researcher have used survey method for
collecting primary information about the digital technology and its implementation upon
Charlotte street hotel. However, while researcher will use the quantitative research technique
then collected information can represent with help of SPSS techniques like T-test, anova test etc.
As in the research study, we have applied qualitative research techniques. Another alternative
method is quantitative method by which information can be represented with help of some
techniques. In addition to this, more secondary data collection source could be used.
REFERENCES
Journal and Books.
28

29

30