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E-Commerce Assignment: Scope of Internet

   

Added on  2020-06-04

13 Pages4038 Words90 Views
THE SCOPE OF INTERNETAND E- BUSINESS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Environment of e- commerce and business transition types.................................................11.2 Benefit and barriers related with online business. ...............................................................21.3 Evaluation of security and policy issues under e- commerce...............................................21.4 Major modes of communication in e- business. ..................................................................3TASK 2............................................................................................................................................32.2 Main features of HTML. ......................................................................................................42.3 Functions associated with client server, browser and major role of search engine. ............42.4 Crucial use of extranet and intranet in context of online business communication..............5TASK 3............................................................................................................................................63.1 Major models of e- commerce used to generate revenue in respect of a business. ..............63.2 Evaluate models in respect of its ability to generate revenue. .............................................63.3 Future development in context of e- business model. ..........................................................7TASK 4............................................................................................................................................74.1 Major elements of an excellent web design structure. .........................................................74.2 Impact of well made websites on online business................................................................84.3 Major issues that are related with websites usability............................................................8CONCLUSTION.............................................................................................................................8REFERENCES..............................................................................................................................10.......................................................................................................................................................11

INTRODUCTIONThe face of marketing is changing day by day. With the introduction of fastesttechnologies, companies are moving online. The concept of physical stores is now beingreplaced by online marketing. E- Commerce can be very well defined at the platform where theconcept of virtual marking takes place. This concept has become popular due to its severaladvantages overall retail marketing (Dillman, 2011). This is the fastest way of buying and sellingof goods. As far as this report is concern about, Ocado.com is one of the largest online grocers inall over the world. It is one of the major players of U.K in online retailing. They have created astrongest platform where customer can shop online. This report will enable to understand thebasic environment in which e- commerce is operated. There are also legislation issues that needto be taken into consideration while operating online business.TASK 11.1 Environment of e- commerce and business transition types.As e- commerce is one of the major results of introduction of latest and fastest technologies inthe world that is why, it is important to know the major background and environment of onlinebusiness. There are mainly three systems that are involved in e- commerce. System related withhuman activities, communication technologies and information system. Combination of all thesethree systems together to form an environment in which all the activities under e- commerce iscarried out (Dawson and Cowan, 2013). According to the mentioned company that isOcado.com, it can be estimated that the company have very well evaluated the environment ofinternet marketing before entering into it. s Given below are the major types of e- business: Business to business- These are the major business transactions that mainly takes placebetween two business units. Example of this can be business between wholesaler and retailer. Business to consumer- This type of business activities refers to the idea where consumersserved with best possible services or products over internet. Consumer to business- Customers in this type of business activities sells their product andservices to companies with the help of internet. Consumer to consumer- Best example of this can be online auctions. This business activityhappens between two customers. 1

1.2 Benefit and barriers related with online business. There are many benefits as well as hurdles in context of online business. In reference tothe mentioned online company that is Ocado.com, given below are the points on the basis ofwhich advantages and barriers of e- commerce can be determined. Benefits Online business is one of the major factors that have changed the overall face of market.Now with the help of internet marketing, customer can purchase product and services so easily.They can save their time and also they can avail best quality products with minimum prices.With the help of internet marketing, a growth can be seen in the economic condition of variouscountries. BarriersOne of the major barriers to the internet marketing is the legal issues. Companies likeOcado.com have to consider all the policies and legislation that are required in order to establishonline business. There are some set norms, rules and regulations that are made by government inorder to monitor all the functions and operations in context of online businesses. As per the above points it can be conclude that there are many factors that can foster andeven suppress the growth of e-commerce and thus these factors must be considered by variousonline companies. 1.3 Evaluation of security and policy issues under e- commerce.It is one of the very crucial elements in any online business activities to evaluate allsecurities and legislation issues in order to commence internet marketing (Zarrella, 2013). Givenbelow is the brief discussion on security and policies issues:Securities issuesIt has always been a great issue in context of online marketing that the securities of onlinedata have not kept safe. That is why, it has to make sue that there would not be any misuse ofonline data. By following this, e- commerce can successfully make its market. E- Commerce hascome up as a major source of theft. In order to run online business with most effective manner,mentioned company have to take measures against security issues related with online marketing. Legislation issues2

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