The Strategic Marketing

THE STRATEGIC MARKETING

Table of Content
 Introduction
 Relationship between Corporate Strategy and
Marketing Strategy
 Development of Marketing Strategies
 Different marketing strategies
 Conclusion

Introduction
 Principles of Strategic marketing refers to the guidelines which
organisation uses for introducing and marketing the products and services.
 The guidelines follow a specific sequential order and aim at introducing the
product and services of organisation through advertising and sales.
 This leads to bring benefits of increased profitability and market share.