(PDF) The Value of Effective IT Systems

The Value of Effective IT
Systems

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Use of IT system with various functions of company...........................................................1
1.2 IT system contribute to achieving organisational objectives................................................2
TASK 2............................................................................................................................................2
Various ways IT Systems process and store data for knowledge management, data
management and communication management and customer relationship management...........2
TASK 3............................................................................................................................................4
IT system can used to support value- added change for improving sustainability, operations
and performance of business.......................................................................................................4
TASK 4............................................................................................................................................4
IT systems solution for organisational scenario to cover the business related issues.................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................7

INTRODUCTION
Information technology refers to use the computers for the purpose of storage, transmit,
manipulate, retrieve information and data of company. It is regarded as subset of
communications as well as information technology (Appadurai, 2012). Under this mention report
will be studied about the use of IT system with various functions of firm. Ways to store IT
systems and process data for customer relationship management, communication management
etc. will be discussed here.
TASK 1
1.1 Use of IT system with various functions of company
IT is related to business that deals with the computing for an instance
telecommunications, hardware, software and they are mainly included in information transmittal
facilitate communication. It can use in any computer for networking, storage and also some of
the other physical devices. JS Supermarket deals in retail sector and it mainly provides
beverages, food, tobacco etc. This company has many different functions and they use the IT
systems for performing their activities (Bentley, 2012). Use of the IT systems in different
functions of JS supermarket mention below as above:
Human resource: This function is form of the Human Resource Software that combine
many process as well as systems to assure easy management of the business process, human
resources etc. The main role of this function is to provide training and development, recruitment,
performance appraisal etc. Through using Information Technology for an instance mobile
communication, media, internet, HR can contribute towards fulfil personnel policies of JS
supermarket firm.
Marketing: The marketing function of JS supermarket use Information Technology to
make plan, manage and also monitor the campaigns. With the help of analysing as well as
manipulating information on computer systems, firm can enhance its marketing campaigns
communications and make improvement in customer relationship management.
Finance: In this function, Information technology refers to software that use to automate
as well as organise flow of data to make improvement in decision making capabilities of
management. With the help of using IT system, JS supermarket keep recording personal budgets
and also manage the balance sheet.
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1.2 IT system contribute to achieving organisational objectives
Information technology has became an integral and necessary part of each business. It is
helpful in maintain the database and also mainframe systems. With the help of using the IT
system, JS supermarket can communicate with its consumers and also provide them all
information about the products as well as services of firm. In this present time period, the success
of company is based on the Information Technology (Chen, 2014). Firms make investment in
adopting new technology and also select the innovation path to enhance market share.
Information technology provides opportunities to the business for analyse the particular data or
plan. With the help of using the IT system in business, JS supermarket can promote its services
and the products which it sale in a better manner. Through this, company can reach at the global
market.
In addition to this, company has go with the process of market research that helps
management to take the better decisions, company can conduct investigation through blogs,
observation, questionnaire, group discussion etc. With the help of research, firm can know about
the demands and needs of consumers and provide them services accordingly. In this modern era,
customer satisfaction is most important for firm and success of business is based on trends,
satisfaction level, behaviour and needs of consumers. Information Technology systems provide
several channels to company for communicate with consumers through social media, online
newsletters, email, portals etc. It will be helpful in developing the better relationship with
consumers and they will start to take interest in using the services as well as products of
company. Through this sales of JS supermarket will be enhanced and along with this profit level
of firm will also be enhanced (Costanza and et. al., 2014).
TASK 2
Various ways IT Systems process and store data for knowledge management, data management
and communication management and customer relationship management
Process and store data for knowledge management
Knowledge management refers to IT system that retrieves and store knowledge, locate
the Knowledge sources, collaboration etc. JS supermarket uses the IT system in its business for
many purposes for an instance customer relationship management, store, process data etc. There
are many needs of processing the data for knowledge management such as software availability
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of time etc. The data which company will store can be related to the information of consumers,
their purchasing items etc. It is a responsibility of JS supermarket to store the data of consumers
safely. Firm can use method to process data for an instance Electronic Data Processing. It is one
of the fastest method with more accuracy as well as reliability (Covey, 2014). It is processing of
the data through using computer as well as programs in environment including the electronic
communication.
Data management
Data management refers to mainlining as well as organizing process of data in order to
meet with the needs of information life cycle. With the help of using the IT systems, company
can manage the data in an effective or safe manner. In context to Information Technology, Data
managers of JS supermarket tackle all kinds of problems related to distributing as well as
managing the timely data across firm with high automated technology.
Customer relationship management
It refers to approach for manage the communication of firm with potential and existing
consumers. Better customer relationship leads to loyalty, sustainability and also profitability. In
this, Information technology system plays a necessary role in managing the customer
relationship management for increase process of CRM to fulfil needs of consumers. IN order to
make the better CRM, JSW supermarket use the information technology tools for an instance
social media, emails to communicate with consumers and aware them about the services and
products of company.
Communication management
Communication is necessary in business development and it is helpful for managers to
performing their functions (Davies, Dean and Ball, 2013). It refers to systematic planning,
executing, monitoring and also reviewing communication channels with in company. With the
help of using Information Technology in business, all departments in firm can interact with each
other and also manage the communication among them in positive way.
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TASK 3
IT system can used to support value- added change for improving sustainability, operations and
performance of business
In value- added change, company provide some additional beneficial services to
consumers related to products. Under this, JS supermarket use the e- commerce in its business
for providing the online products to consumers for the purpose of conducting business
operations, enhance performance and retain at market place (Jensen, 2017). If firm will provide it
products online, then it needs to make sure that data of customers should be safe and secure. By
using the e- commerce in business, JS supermarket can provide its services on its applications by
giving the different discounts and offers. company can In addition to this, if firm will offer its
product online at reasonable cost then in this case, large number of consumers will be attracted
towards the services and products of firm. It will be helpful in make improvement in sales as
well as performance level of company. With the help of this, firm can sustain at marketplace for
long period of time.
TASK 4
IT systems solution for organisational scenario to cover the business related issues
In this present time period, each and every business firm use Information Technology in
their business to conduct their business operations in a better manner and also connect with large
number of population. Under this, there are three different sectors like Airline Industry, Retail
Industry, Banking industry. These all industries use Information Technology in their business.
But, sometimes industries face some issues related to IT for an instance Security and Cloud
storage.
Airline Industry
Advancement in technology has been driving the factor for make improvement in
efficiency of operations. With the help of using the Information Technology, Airline industry
provide the facilities to customers related to reservation, transportation etc. British Airways is
airline firm in United Kingdom and provides all better facilities to its passengers (Nasca and et.
al., 2012). This company use the Information Technology in its business for providing the
reservation services, transportation and many others. There are some problems arise for British
Airways related to IT:
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Security- It is a main issue that British Airways faced because in this, hackers hacked the
financial as well as personal data of large number of customers. These are causing the many
issues and in this banks are struggling for manager incoming calls in order to cancel the credit
cards. In addition to this, it is a responsibility of company to keep secure the personal and
financial data or information of consumers.
In order to resolve the problem, company can use some software and also hire the expert
which can secure or protect the data or information from hacking (Pearce and Moran, 2013).
Cloud storage- It is computer model for storage of data under which the digital data is to
be stored in logical pools. Under this, data is to stored at one place so that company can not face
any issues to using that data. From some tackle in systems, information and data is not able to
storage at one place and also lost. So firm face some problem related to this.
In order to resolve all this issue, British Airways should use the new applications by
using open architecture that helps in run database.
Banking Industry
It is section of an economy that devoted to holding financial assets for the other to make
investment in financial assets for develop wealth through agencies of government. HSBC bank is
multinational bank and also provides the financial services. This bank is using Internet
Technology in its business to make its financial transactions, entries etc. Under this sector,
security and storage of data is main concern. These both issues are mention below:
Security- It is main problem related to Information Technology and it is necessary for
HSBC firm to keep the financial data of customers secure. If data or information is to be
accessed through hacker then consumers will face some problems. Under this, there are some
other issues can be arise such as data bugs, Malware etc.
In order to overcome from this storage problem, network security is most important and
firm can use different networks such as private or public. The private network can be used by
only company and it is secured through IPSec protocol. On the other hand, receivers and senders
can use the public data.
Cloud Storage- It is online storage of data at one place. HSBC bank is operating its
business in different countries and also provide its financial services to people. So in this,
company face this issue and in context to get over from this problem, firm provide the security to
cloud storage by using the inhibitor to cloud deployment.
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Retail Industry
Retail is procedure of selling services and products to consumers by many distribution
channels such as online and offline. In this present time period, main focus of consumers on
using online services. Tesco firm deals in retail company and it provides the grocery products,
food etc. It provides it product online but in online services it face the cloud storage and security
related issues. Issues with their solutions are mention below:
Security- In offering online services, data security is more necessary company face issue
related to leak of data of consumers (Ricci, Rokach and Shapira, 2015). It is threat for company
to leak data of consumers. In context to get over from this issue, company should adopt
encryption to make payment and also use the e- wallets.
Cloud storage- It is a main issue that Tesco firm face and under this issue is related with
data redundancy. For this, company require to appoint a IT expert to resolve the data redundancy
issue.
CONCLUSION
It has been concluded from above mention report that Information Technology plays a
necessary role in business. It is helpful in communicating with consumers and developing better
relationship with them. In this mention report studied about the use of IT in various functions of
JS supermarket such as marketing, human resource and finance. There has been discussion about
the use of IT systems to support the Value- added change in order to improving performance,
operations and also sustainability.
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REFERENCES
Books & Journals
Appadurai, A., 2012. Commodities and the politics of value. In Interpreting objects and
collections (pp. 88-103). Routledge.
Bentley, T., 2012. Learning beyond the classroom: Education for a changing world. Routledge.
Chen, K.K., 2014. Assessing the effects of customer innovativeness, environmental value and
ecological lifestyles on residential solar power systems install intention. Energy Policy.
67. pp.951-961.
Costanza, R. and et. al., 2014. Changes in the global value of ecosystem services. Global
environmental change. 26. pp.152-158.
Covey, S.R., 2014. The 7 habits of highly effective families. St. Martin's Press.
Davies, R.S., Dean, D.L. and Ball, N., 2013. Flipping the classroom and instructional technology
integration in a college-level information systems spreadsheet course. Educational
Technology Research and Development. 61(4). pp.563-580.
Jensen, M.C., 2017. Value maximisation, stakeholder theory and the corporate objective
function. In Unfolding stakeholder thinking (pp. 65-84). Routledge.
Nasca, T.J. And et. al., 2012. The next GME accreditation system—rationale and benefits. New
England Journal of Medicine. 366(11). pp.1051-1056.
Pearce, D. and Moran, D., 2013. The economic value of biodiversity. Routledge.
Ricci, F., Rokach, L. and Shapira, B., 2015. Recommender systems: introduction and challenges.
In Recommender systems handbook (pp. 1-34). Springer, Boston, MA.
Online
Data Management. 2018. [Online]. Available through
:<https://www.sas.com/en_us/insights/data-management/data-management.html>.
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