Business Model Canvas of Nura Headphones

Running head: THINK BIG
Think big
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1THINK BIG
Executive summary
The aim of this report is to discuss about the business model canvas of Nura headphones. In
doing so, each of the nine elements of the business model canvas is being discussed from the
perspective of Nura. Moreover, this report also discussed about the relationships between the
building blocks of the canvas. The critical success factors for Nura are identified along with the
major risks. A few recommended steps are discussed to mitigate the identified challenges. It is
identified that revenue generation is the most suitable success factor for Nura while the limited
market presence of them is their major limitations.

2THINK BIG
Table of Contents
I. Introduction..................................................................................................................................4
II. Business model canvas................................................................................................................4
A. Building Blocks......................................................................................................................4
1. Key partners.........................................................................................................................4
2. Key activities.......................................................................................................................5
3. Key resources.......................................................................................................................5
4. Value propositions...............................................................................................................5
5. Customer relationships........................................................................................................5
6. Channels..............................................................................................................................6
7. Customer segments..............................................................................................................6
8. Cost structure.......................................................................................................................6
9. Revenue streams..................................................................................................................6
B. Interrelationships.....................................................................................................................7
C. Critical success factors............................................................................................................7
D. Downside risks........................................................................................................................8
E. Business model changes..........................................................................................................9
III. Conclusion.................................................................................................................................9
IV. Recommendations.....................................................................................................................9
Reference.......................................................................................................................................10

3THINK BIG
Appendix 1.....................................................................................................................................13
Appendix 2.....................................................................................................................................13