The Effect of TikTok on 18 to 25-Year-Old University Students

THE EFFECT OF TIKTOK ON 18 TO 25-YEAR-OLD
UNIVERSITY STUDENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Literature Review........................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Social media is an online platform that allow people to share their information on various
digital website. It is one of the most common technology that has been used by firm an
individual in order to promote their content, product and services. Moreover, it is mainly use by
young adults for sharing the information. Along with this present report was based on TikTok
which is digital application that allow user to make short duration video and with option of
sharing globally. The study will discuss about the impact of TikTok on university students.
MAIN BODY
Literature Review
Due to pandemic the use of social media has been increased and people are more active
on these sites n in order to share as well as gather information. The scope of the report was wide
so for narrowing down the concept one social media application has been adopted in order to
make research accurate (Li and et.al.,2021). Along with this, TikTok application has been
adopted as it is one of the most used social site of pandemic. Moreover, the reason for selecting
this topic was to analyses its positive and negative impact on universities students.
Theme 1: Emergence of Tiktok
As per the view of Basch and et.al., (2021) it has defined Tiktok as an application that is
popular for sharing short video and it is one of the fasted growing social media platform on the
internet. This application has given tough competition to companies like Instagram, Facebook,
Snapchat. Although it has 2 million download in more than 200 countries in last four years. The
app had success in large market area and it has challenged principle government globally. In year
2018 the legal authority of Indonesian has imposed restriction on the app due to allegation of
inappropriate content.
Moreover, the government of India has also banned the application on year of 2020 on
the issue of geopolitics with china (Brougham,2021). US has banned the application on the
ground of national security concerns. Even after all this allegation Tituli popularity is still in
diverse market and influence community of international market as well as domestic internet
company’s s overseas. Along with this, the evolution of Tiktok has taken place in Beijing tech
company and it is one of the most successful brand that has made use of re branding strategies.
The application was first launch in year 2014 in China by Alex Zhu and Luau Yang. In year of