Strategic Planning for Tourism Development in Deal: Collaborative Planning and Recovery from Covid-19

TLH302 ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Benefits of strategic planning......................................................................................................3
Evaluation of importance of collaborative planning in the context of Deal................................4
Benefits of collaborative planning in recovering tourism sector from the pandemic Covid -19 5
Brief tourism strategy by setting vision and objectives to address issues and challenges of Deal
.....................................................................................................................................................6
Current issues and challenges faced by Deal...............................................................................7
How objectives and vision could be implemented......................................................................8
Evaluation of strategy in terms of how it is beneficial for residents and visitors both socially
and economically.......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism is considered as one of the world’s largest industry due to the possibility of more
and more people to undertake travel across the globe with the help of increased leisure time and
cheaper flights available. Also, it is said to be one of the attractive sector of the economy which
leads to the growth and development of certain region. The main role played towards the growth
and development is of strategy through which appropriate planning and management becomes
possible and accordingly results in effective outcomes (Kayumovich, 2020). There is a huge
contribution of tourism towards the economy of the nation in the present time. It acts as a
prominent and crucial source of generating income and employment opportunities through
tourism especially for a coastal regions. With reference to strategic planning, one such coastal
region known as Deal will be analyzed and discussed with the application of strategic planning
in this report.
Deal is a town located in Kent, England where the English Channel and North Sea meet
each other. It is known for mining, fishing and garrison town. The town has develop as a best
place to live, visit and work along with being recognized well in the media through which it has
got a lot of appreciation. But with the emergence of pandemic (COVID - 19), there is a huge
impact that can be seen on such tourist destinations for which there is a need of appropriate
strategic planning to ensure that Deal could accelerate its recovery from such pandemic effects.
In this report, benefits of strategic planning, importance of collaborative planning, tourism
strategy through setting vision and objectives for addressing challenges and issues faced by Deal
will be discussed. Along with this, the way these objectives and vision will be implemented and
the stakeholder who are going to act as an in - charge for delivering the set objectives will be
discussed. Also, in the end it will be analyzed that how the tourism strategy framed in the report
is going to be advantageous for the visitors and residents of the town in terms of socially and
economically.
MAIN BODY
Benefits of strategic planning
Coastal area can be defined as a region between land and sea which is considered as one of the
richest biodiversity which makes it versatile and different in itself. Such places are facing huge
harm due to the urbanization and growth of population. Therefore, better care can be extended to
such places like Deal and one of such care is strategic planning for promoting such places as
tourism destination (Hall, 2019). Tourism strategic planning is done to promote tourism in such
way that it leads to the achievement of economies of scale. There are various advantages of
proposing strategic plan for the Deal like economic and sustainable development of a region
along with the maintainance of beauty and quality of the region. Some of the benefits of tourism
strategic planning pertaining to deal are as follows:
 Foreign exchange income: The basic economic advantage from coastal tourism can be
attributed to the earnings derived from foreign exchange. The host economy can generate
income through coastal tourism house by importing and exporting goods and services for

it. It has been reported in the past that the contribution of tourism industry in the overall
economy of the country amounted to 30% approximately.
 Economic benefit: The strategy having the feature of sustainability generates revenue for
the government along with creating business and employment opportunities. The
contribution of coastal tourism towards government revenue can be both direct and
indirect where the former include income tax charged on employment and businesses
into tourism industry and various other taxes imposed on tourists and the latter can be
seen through the employment opportunities generated for the coastal communities
through coastal strategic plans. It has been reported that hotels, restaurants and travel
agencies has generated approximately 11% jobs in 2019 but this percentage has reduced
in the present due to the emergence of pandemic which leads to fall in the demand for
tourism across the world.
 Improvement in coastal areas: When appropriate strategic plans will be made for the
promotion of coastal tourism it leads to encouragement for local government to invest in
the improvement in local aesthetic standards, health, infrastructure and safety conditions
(Scheyvens and Biddulph, 2018). The support of all these factors for the tourism
development in coastal areas as factor like infrastructure aids in the provision of
railways, airport and employee’s housing development facilities in the region. It has
benefits for both tourists and local residents.
 Competitive advantage: A strategic tourism plan allows for connecting more tour
operators, and these tourism operators have a basic aim of working with only those
suppliers who acts sustainably such as respecting local culture protection and
improvement of ecosystem along with ensuring well-being of the local communities.
One such example of tourism destination that has been benefitted with strategic planning is Eilat
in Israel. It is situated in the south Israel on the Red sea coast in the Negev desert. It is popularly
known as the Israel’s ‘holiday capital’. The coastal belt of it has a large number of resorts and
hotels. The economy of the nation has been benefitted with various entertainment venues,
shopping malls and nightlife offered to the tourist of this destination. The beauty of this spot is
very much attractive due to marine tourism planned strategically which includes snorkeling and
scuba diving facilities at Eilat. The most popular attraction of the destination is “Underwater
Observatory Marine Park” with the help of which large number of tourists are attracting to this
spot and the same is the result of strategic plans only (Bianchi, 2018). For the improvement of
the marine coast of the location, Israeli government has introduced many support programs along
with the provision of financial aid. To improvise the tourist’s appeal of the region, various
amendments and development in the design of the strategic plans have been made. For the easy
accessibility to the location, introduction of facility like direct flight has been done, as a result of
which increase in the overall tourist’s visit has been experienced. The investment in public
tourism infrastructure has been made by the government. Also, training programs has been
designed for the employees into the tourism sector in order to target international tourists by
offering international standard of services. Due to the sustainable strategic planning,
approximately 140000 tourists has visited this region in 2021.