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TLH302 - Strategic Planning for Tourism and Leisure

   

Added on  2021-05-31

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Strategic Planning for Tourism and Leisure [TLH302] 1Strategic Planning for Tourism and Leisure [TLH302]Name:Course:Professor:Academic Institution:Date:

Strategic Planning for Tourism and Leisure [TLH302] 2AbstractThe study unravels what strategic planning is all about. It requires an example of strategic planning for any destination which in this case, a coastal area; Clacton-on-Sea shall be the principal example. The reason for choosing this area is due to social, health, economic, health breakdown issues that it is currently experiencing. These issues are critical since they are contributing to declining of Clacton-on-Sea’s value even though the area has perspective. The study shall explain the benefits or advantages of strategic planning, mainly in tourism departmentif implemented. It shall also look at some of the destinations that have benefited from the strategic planning and the planning approach used. Similarly, the study shall also discuss some ofthe pros and cons that are experienced using the highlighted approach as well as how the strategycan have been used to solve problems or challenges being faced in the tourism sector. IntroductionTourism is one of the sectors that contribute a lot to the economy of every nation. In some countries, it the most considered and respected industry that the statute relies on as far as economic development is concerned. Therefore, it needs to be given priority. Tourism and leisure go hand in hand, the two cannot be separated, and they are becoming mobile all over the world. Due to the number of visitors and the significant role that tourism plays, it requires a proper and suitable strategic planning to ensure that its potential is realized and used to the maximum for better revenues to the nation (Canavan, 2015). It is the driving wheel of the economy in most of the European nations since they are giving priorities to the non-industrial activities. This, therefore, means that they need to be competitive enough to attract more and more tourist. The success will depend on the type of strategic planning used.

Strategic Planning for Tourism and Leisure [TLH302] 3Based on the example of a destination that will be used, when the value of the resources, as well as the standard of living, begin to decline, strategic planning for the improvement ought to be initiated for these areas to be competitive and much the level where other areas have reached. Strategic PlanningThe process of defining a strategy, course, making decisions on distributing the resources to follow the specific strategy by an organization is what can be referred to as strategic planning. Similarly, it can also expand to manage methods for guiding the execution and accomplishment of the strategy. The strategy is the willpower of the fundamental durable objectives and goals of an organization or business, besides the approval of plans as well as the distribution of resources required for the purpose of accomplishing these objectives (Lyhne, 2011). Therefore, strategic planning becomes the process of developing the approaches to accomplish the defined goal. Strategic planning in the tourism sector is not only crucial for attracting tourists, developers, and investors but also it is for socially, environmentally and economically developing these tourists’ attraction locations. In most cases, governments of different nations are responsible for the task of creating effective strategic planning. However, as pointed out earlier, the focus is on a coastal area, Clacton-on-Sea. Characteristics of Strategic Planning for TourismHaving known what planning is all about, it is important also to get to know and understand comprehensively what it means by tourism. Knowing what it entails helps a lot in deciding what type of strategic plan to develop and implement. Tourism is a very common term that many people associate with leisure and traveling. Deeply, it means a temporary movement of individuals to places outside their usual residential areas or workplaces; the events made to

Strategic Planning for Tourism and Leisure [TLH302] 4supply or satisfy their needs, as well as the activities, did throughout their stay in various destinations of their visits. The priority that every nation gives tourism sector is a clear indicationthat it is among the biggest sectors in the international scale. Why is tourism important? From the foreign exchange earning associated with the sector, it is precisely that it is a source of both economic and non-economic benefit to any specific nation across the globe. In economic development, the benefits are directly; also it is connected with the formation of new opportunities thus reducing the level of joblessness, the motivation of manufacture of products and services to be used by visitors and other people. On the other hand, there are also non-economic advantages such as enhancing of artistic interactions, increasing knowledge level, and easing of communiqué.Currently, tourism has developed into more aggressive than yet before, and as a result, the significance of strategic planning is superior and more significant than it has been in the past. The major tourism’s business endeavor connects to the accomplishment of enough stability linking the welfare of unrestricted/public and personal segments. Planning for tourism has three general principles that can be particular and grouped as regulation, expectation, and supervising. Predicting issues concerning the expectations condition of the sector on the foundation of applicable minor and most important statistics is what anticipation entails (Hudson et al., 2017, p. 49). Secondly, regulation comes in as it shall be used to control both tourists and organizations involved directly or indirect way. Monitoring in this situation connects the gathering of information with the plans of evaluating the operation of tourism sector. Governments’ intervention into tourism sector means more of policy-making which is different from planning. Policy plays an important role in planning which marks the governments’ intervention while planning is connected with a specific action plan.

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