Tourism Strategic Management

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Examine the benefit of producing tourism strategic plan and give an example of a
destination that has benefited from it.....................................................................................3
1.2 Evaluate a planning approach for tourism development and illustrate your evaluation with
an example of where this planning approach has been implemented. Discuss the pros and
cons.........................................................................................................................................7
TASK 2..........................................................................................................................................10
2.1 Assess how the historic buildings contribute to strategic tourism development. Give one
example of historic building in London tourism that is used for leisure and events functions
and how it benefits in local area socially and economically................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
.......................................................................................................................................................14

INTRODUCTION
Tourism is a very important part of the economic growth of any country. It can be
describes as an act of spending time away from home for the purpose of relaxation, recreation,
etc. (Doz, 2017). Similarly, many individual travel for commercial purposes by taking
commercial facilities such as hotels, airlines, etc. The strategic planning of tourism is refer to a
process of planning and managing different approaches in order to achieve goals. The aim of
strategic planning is to achieve a balance between the benefit and interest of private and public
sector.
This report will be discussing about tourism strategic plans and its benefits. Similarly,
there will be a discussion about different examples of destinations which have benefited from
tourism strategic planning. There are various planning approaches for tourism development
which has been implemented in different parts of United Kingdom. However, there are certain
pros and cons of these approaches that are discussed in the file. Furthermore, the contribution of
historic buildings of UK towards strategic tourism development has also been mentioned along
with the example of such building which is used for events, leisure, etc. However, these historic
building tourism has also benefited local area in economical and social manner.
TASK 1
1.1 Examine the benefit of producing tourism strategic plan and give an example of a destination
that has benefited from it.
Tourism strategic planning is a very crucial element. It can be described as a process
which involves consideration of needs and wants of tourist for tourism and using the data to
analyse and deliver best programs, activities and other resources in order to enhance their
travelling experience (Eden and Ackermann, 2013). Along with this, tourism strategy planning
is consist of other functions such as coordinating with government of other countries to maintain
the tourism infrastructure. It helps in maximising the potential of the location, nature and its
culture which helps in social and economical benefits. Addition to this, other tourism sectors that
are involved in the tourism planning are transportation means such as airports, roadways, etc.
and hotel hotel sector.
There are various benefits of tourism strategic plan which are discussed below:

 Helps in Maintenance- Tourism is highly dependant on the maintenance of key
attraction points of the location. Talking about London, there are numerous tourist
destinations such as Buckingham Palace and changing guard, British museum, Tower of
London, etc. Many of these locations are from historic buildings of UK which attracts
most of the travellers to London. Thus, tourism strategic planning helps in maintaining
these buildings in order to attract more tourism and preserves the history and culture of
respective country.
 Maximise foreign exchange- The tourist that visit UK are from all over the world. As
the currency and its rate is different in every country. Tourism helps in increasing the
foreign exchange. In order to maximise the foreign exchange, tourism strategy planning
plays a vital role by planning and attracting tourism from across the borders (Grunig,
2013). Similarly, it provides ease to the employees to exchange their currency which
helps in benefiting the economy of United Kingdom.
 Helps in promoting tourism- Tourism strategic planning helps in managing tourism
flow which is very important for the tourism sector of United Kingdom. This is because
various other sectors such as hospitality, airlines, local shops, etc. are dependant on the
tourists. In order to do that, the main bodies in tourism planning and management
promote various advertisements and tactics in order to increase the attractiveness of the
country. This helps in providing knowledge about different tourist attractions and
increase the popularity globally.
 Maintain Sustainable tourism- Sustainable tourism is one of the recent trend which is
been adapted by many countries. It can be described as an initiative taken towards low
impact on the nature, local culture and values by the tourist (Hahn, 2013). Addition to
this, sustainable tourism helps in ensuring that the development in tourism industry helps
in attaining positive experience for the tourists.
 Information centre- Through effective tourism strategic plan, the tourist are able to
attain information about different tourist destinations, accommodation and maps of the
city. These are maintained by the local government. Hence, it helps in attaining trust of
the tourist about the authenticity of data provided and provides a future scope of
travellers visiting again. It is a crucial service for maintaining and improving tourism
sector.