The CEO of TLM Agency, Inc., a marketing and advertising company, outlines the critical roles needed for their start-up team. The required roles include Chief Marketing Officer (CMO), Chief Financial Officer (CFO), and Chief Technology Officer (CTO). Each role requires specific experience and qualifications. The CMO needs a degree in Communications or similar with at least 5 years of marketing/sales experience, the CFO needs a degree in accounting/financial management with at least 5 years of accounting experience, and the CTO needs a degree in Information Systems or similar with at least 10 years of IT experience.