Impact of Employee Satisfaction on Business Development: A Study on H&M

This research project aims to understand the impact of employee satisfaction on business development, with a focus on H&M. It explores the attitudes of employees towards their work environment, factors that motivate employees, and the relationship between employee satisfaction and performance. The study utilizes a quantitative research methodology and presents findings on employee satisfaction enhancing organizational productivity, employee engagement, and its influence on business development. The conclusion emphasizes the importance of fulfilling the needs and wants of employees for positive outcomes, and recommendations include providing rewards and incentives to motivate employees and fostering a positive attitude towards work.

Research Project

Table of content
• Introduction
• Background of research
• Research aims and objectives
• Literature review
• Research methodology
• Research findings
• Conclusion
• Recommendation

Introduction
Companies, in order to have a hold in market area it is important that they win in the workplace i.e.
their employees and other staff members because they are the one who can further add profits or
growth. However, this can be fulfilled by foster employee satisfaction so that they can show their best
abilities in providing benefits.

Background of Research
Employee's satisfaction refers as the positive attitude of employees towards the policies and
working situations present within an organisation. This also depicts as the persistence of
positive working environment where all can work with each other in team and accomplish
goals on time. Satisfaction of employees presents as their high involvement and
engagement within business activities that leads towards development of business in
positive direction.

Research Aims
“To understand the impact of employee's satisfaction
on business development.” A study on H&M.

Research Objectives
• To study the attitudes of the employees towards their work environment.
• To identify factors that motivates the employees.
• To understand the relationship between employee, job satisfaction and
performance of the entity.

Literature review
• Attitude of the employees differ towards their work environment
• The organisational commitment and job satisfaction are main attitudes which are relevant to the
necessary outcomes. Job is seen as a feeling that workers have in a specific business environment.
The employees 'attitude appears to dominate the working environment, mainly linked to the values
of employees, creating teams and successful activities. The attitude is related to feelings, opinions
and beliefs regarding the aspects of working environment.

Continue
• Factors that motivates the employees
• Employee’s motivation is necessary for the H&M organisation as this can lead to enhance
efficiency and also allow a corporation to achieve high output altitude. Every employee has various
set of the factors which help in motivate them to do best work. Management must consider the
employee motives to maintain and grow a company that receives maximum support from their
employees effectively.

Research Methodology
• It is significant for investigator to select right and appropriate way of carry out the study as it helps
in providing valid and reliable results at the end of the investigation. In this, there are two type of
choice in study such as qualitative and quantitative examination. For executing current
investigation, researcher will adopt quantitative research method as it is based on the scientific
information that it measurable in nature.

Research findings
• THEME 1: Employee satisfaction enhancing the organisational productivity
Q1) Do you think, does employee
satisfaction enhancing the organisational
productivity?
Frequency
a) Strongly agree 10
b) Agree 10
c) Neutral 10
d) Disagree 10
e) Strongly disagree 10

Satisfaction helps in employee engagement and
sustaining employees
Q3) Does employee satisfaction helps in
employee engagement and sustaining
employees for long time period?
Frequency
a) Satisfied 7
b) Very satisfied 30
c) Neutral 3
d) Unsatisfied 5
e) Very unsatisfied 5

Employee satisfaction influence business development
Q5) Does employee satisfaction influence the
business development?
Frequency
a) Strongly agree 10
b) Agree 10
c) Neutral 10
d) Disagree 10
e) Strongly disagree 10

Conclusion
Most valuable asset for a company is their employees, who work for all day long just to
achieve targets. Attitude of an employee shows or reflect moral of the firm, if they are
satisfied than outcomes will be positive but if not, than situations can be vice-versa.
Therefore, it becomes crucial for companies to look out for the ways through which needs
and wants of workers can be fulfilled so that its results can be seen in their performance.

Recommendation
The manager provides rewards and incentive to its staff member according to their
performance within company. And also they offer opportunities to obtain part in the
judgment taking practice which will be valuable for the business organisation. In assistance
of this, the top management of H &M focuses on motivating the staff member to work well
in order to attain vision and mission of the corporation. And the positive attitude of
employees towards their work is also significant for the achievement of the business.

•Thank-You