Marketing Overview and Promotional Techniques

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Table of Contents
INTRODUCTION ..............................................................................................................................3
MAIN BODY.......................................................................................................................................3
TASK 1 ................................................................................................................................................3
Marketing overview and knowledge ...............................................................................................3
Promotion mix used by Ford ..........................................................................................................4
Task2.....................................................................................................................................................6
AIDA model.....................................................................................................................................6
Push and Pull Strategy.....................................................................................................................7
CONCLUSION ...................................................................................................................................9
REFERENCES...................................................................................................................................10
Books & Journal: ..........................................................................................................................10

INTRODUCTION
Market is wider and broader as it comprises of small, medium and large companies. In this
competitive market, it is critically important to focus on change and trends in market so that goals
are accomplished appropriately. Marketing strategies are needed in order to solve problems or face
critical situations (Brooksbank, 2018). Main aim of this report is to examine the market portfolio
which impacts the business. Ford, an American auto-mobile firm headquartered in U.S. It is located
at global scale and has many subsidiaries such as Lincoln, Ford Motor Credit Company, etc. This
report comprises of two tasks in which task one includes overview of marketing knowledge &
promotional techniques and further in task two it comprises of marketing theories.
MAIN BODY
TASK 1
Marketing overview and knowledge
In business perspective, it is essential to focus on growth and development of enterprise so
that it is easy to achieve objectives within period of time. In this session, marketing knowledge is
based on marketing mix, strategies and promotional techniques. Marketing mix refers to strategical
approach which is used by entity to promote a brand to increase awareness. Ford is an auto-mobile
manufacturer that too uses this marketing knowledge in such a way that as it enhances the
awareness of a brand. Due to increase of competition in market, it is becoming crucial to adopt
methods as well as strategies (Donndelinger, 2020).
Marketing mix- 4 P'S
This is a marketing method which is used by organisation in order to develop a brand
awareness in market. This concept is important as it help in achieving of benefits easily. Also, it is
time consuming process because large range of information is needed to use this method.
Furthermore, it is necessary to adopt it with proper considerations so that problem or issue does ot
arise in near future.
Product
Product refers to commodity which is meant for sale. An organisation has wide range of
products. In context of Ford, they too have wide number of products line such as auto-mobiles,
trucks, buses, tractors etc. With larger product portfolio, it has been examined that customers have
large number options to choose. To execute exchange process in proper manner it is necessary to
have products as well as services so that further activities are carried out accordingly.
Price