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TOP7462 the contemporary hospitality industry

   

Added on  2021-01-02

13 Pages4506 Words325 Views
TOP7462 THECONTEMPORARYHOSPITALITY INDUSTRY1

TABLE OF CONTENT INTRODUCTION ..........................................................................................................................3COMPANY OVERVIEW ..............................................................................................................3LO 1.................................................................................................................................................3Different services provided by hospitality industry.....................................................................3Interrelationships between various functional and operational departments of hospitalityorganisation .................................................................................................................................4Impact of hospitality industry on economy ................................................................................4LO 2.................................................................................................................................................5Operational roles and functions within hospitality services........................................................5Skills required within organisation and their impact on performance ........................................5LO 3.................................................................................................................................................6Impact of external factors on performance of hotel ....................................................................6SWOT analysis of Travelodge ....................................................................................................8LO 4 ................................................................................................................................................9Implications of the latest and potential trends in hospitality organisations ................................9Specific hospitality business for development of products and services ....................................9CONCLUSION ...............................................................................................................................9REFERENCES .............................................................................................................................112

INTRODUCTION Hospitality industry services aims at anticipating the needs of guest and to provide themcomforting services such as drinks, food and other privileges. The increased tourism activities,technology and globalised business culture has given new rise to standards and levels ofhospitality industries. This business segment has observed a wide range of advancements anddevelopment (Jones, Hillier and Comfort, 2016). The report will analyse the current structure andscope of Travelodge hotels which is one of the most famous hospitality organisation of UnitedKingdom. The document will also evaluate the skills required within hospitality companies forachieving business goals within this sector. It will also describe the latest trends anddevelopments which affects the operational activities and performance of hotels and otherhospitality organisations. The performance of these companies is influenced by both internal andexternal factors. The report will discuss the current issues faced by the Travelodge and howinfluencing parameters affect its performance. COMPANY OVERVIEW The document will explore the trends, issues, structures and developments of Travelodgehotel. The head quarter of organisation is in UK and operates around more than 500 hotels inUK, Ireland and Spain. In terms of number of bedrooms the organisation is considered as thebiggest hotel chain in UK and is very popular among its customers as the budget hotel chain. Thehospitality industry experience extreme competition from other budget hotels like Premier Inn aswell as from other global brands such as Hilton and Marriott. However, Travelodge group hassuccessfully use technology and marketing factors to sustain its success and to expand itsbusiness to different parts of the world as well. LO 1Different services provided by hospitality industryHospitality industry covers wide range of services for providing quality time andexperience to their customers through food, theme parks and stay facilities (Schuckert, Liu andLaw, 2015). The key organisations in this industry include hotels, restaurants as well as theme oramusement parks. There are mainly four types of business activities provided by the hospitalityindustry: Food and beverages: This segment of hospitality companies provides quality food services.This can be completely independent unit or can be in integration with other business activities ofhospitality. Recreational business activities: It provides facilities and services to people so that they canenjoy, relax and make fun. It includes theme parks or fun events. 3

Events: The hospitality service also organise the events specific to the needs of people. Forinstance for business professional hospitality organisations provide meeting and conferencerooms while for the get together events they organise the party events. Lodging: These services such as hotels or campground provide facility to customers to staysafely at a place or in other words it allows people to spend their day with comfort. Withexpanding business and leisure activities this business is one of the evergreen business activities. The hospitality organisations provide vast range of services and products to their customers.Apart from rooms to stay Travelodge provides services such as food services, cabs, wirelessinternet, business purpose meeting rooms, parking, fitness centres, concierge and room services(Ryan, 2015). The aim of this hospitality organisation is to ensure that all facilities for thecomfort of their clients are easily available and provided to them. Interrelationships between various functional and operational departments of hospitalityorganisation Travelodge has different departments for executing its operational activities. Thecooperation between these departments is essential factor to ensure the quality of servicesprovided by Travelodge. Housekeeping department manages the rooms and public spaces withinhotels. The human resources in this department have regular interaction with engineeringdepartment so that if there is requirement of any repairing and maintenance in any service likelighting, fountains or water services then they can be improved. The accounts departmentmonitor all expenses and profits of Travelodge so that its performance can be analysed. The front office department of Travelodge welcomes all guests and provide them serviceswhich are available for the use. To ensure the security of guests and property of organisationTravelodge also has security department. The front office department also verify the backgroundof customers so that there is no threat to the security of company and other guests. The food andbeverage services must be in accordance with the needs preferred by clients and as per thestandards of organisation. Thus, for this purpose this department regularly communicate withmarketing department. The interdependency among these departments is necessary fororganisation to achieve its profit goals (Köseoglu and et.al., 2018). Impact of hospitality industry on economy The hospitality industries have significant impact on economy and serve as driving forcefor employment and GDP of the economy. The hospitality industries create vast job andemployment opportunities. It also provides a good part of the tax given to nation. For instance inUK 1.7 million people are involved in jobs provided by hospitality services which makes 6% ofthe population and this industry contributes 57 billion to GDP of UK (The hospitality sector:contribution to GDP and employment, 2015). In order to support the local economy theorganisations provide profits to raw material vendors as well. To execute everyday operationalactivities these organisations need sufficient resources such as cleaning equipments, food4

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