Marketing Principles

Marketing principles TASK 4

Table of contents
 Introduction
 Marketing mixes for two different segments in consumer
markets
 Differences in marketing products and services to
businesses rather than consumer
 How and why international marketing differs from
domestic marketing
 References
1

Introduction
The presentation is based on the marketing principles and
dealing about the marketing mixes for different segments
in customer market. Also, the differences in marketing
products and services business rather than consumer are
also explained here.
2

Marketing mixes for two different segments
in consumer markets
Appy Foods and Drink can divide their ethical foods markets
according to the demographical disperse. To cater the
millennial need, Appy Foods produce ethical goods for
young millennial and professionals. They have differences
in terms of price, product, promotion, place, process,
people and physical evidence.
3