Performance Measurement of Event Activities using Rating Approach
Added on 2019-12-03
12 Pages4038 Words148 Views
Business DevelopmentLeadership ManagementProfessional DevelopmentDesign and CreativityData Science and Big Data
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TOTALQUALITYMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1INTRODUCTION TO THE ORGANIZATION.............................................................................1DEVELOPMENT OF TQM............................................................................................................2Strategies used to manage quality of corporate event.................................................................2TQM approach for the management of human resources...........................................................5The Interpretation of Quantitative and Qualitative data to manage the events...........................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONQuality products and services have developed huge demand in the market which helpsthe companies in developing well managed and effective measures of working. Total qualitymanagement is an effective approach developed by the companies which focuses on developinglong term success of the business unit through consumer satisfaction (Zu, 2009). The presentreport focuses on analyzing the impact of quality management on working of a business unit. Itwill develop a deep insight of various measures and strategies used by the company in order toinfuse the system of total quality management. To attain the purpose of and analyze the impacton quality on organizational working, a large scale event company Julia Charles will be takeninto consideration. The study will evaluate the methods that the company has adopted at variousfunctional levels to attain high quality of results. It will analyze the impact of interpreting thequalitative and quantitative data sources to manage the event and attain high consumersatisfaction. INTRODUCTION TO THE ORGANIZATION Julia Charles is an internationally renowned event management organization based inUK. It deals in organizing all kinds of public or private events such as corporate meetings,weddings, conferences, birthday, intimate parties, international events etc. The company isoffering its services at national as well as international level (Julia Charles Event Management,2015). It has gained many awards for its outstanding contribution to the Event Industry as wellthe UK economy. The mission is to offer top quality event services to their customers and todesign services as per their budget and requirements. Julia Charles has its own in-houseproduction team which is capable of organizing any kind of affairs and business (Qualitymanagement. 2015). The purpose of this report is to examine how the organization makes use of TQMapproach in order to manage a particular event that is a corporate affair. The study will showhow it uses TQM approach in order to maintain quality within a corporate affair. Further it willshow its use in the management of human resources. 1
DEVELOPMENT OF TQM TQM is a kind of management approach to long term success through customersatisfaction. The effectiveness of the approach is dependent on all the employees of the companywho are participating in making improvements in the processes, products, services and theculture under which they work (Griffin, 2013). The approach was originated in 1950s andgradually it became more popular since the early 1980s. By applying it, management andemployees can become involved in continuous improvement of the production of goods andservices. It is related with making a combination of quality and management tools in order toenhance the profits and reduce losses (Hendry, 2010). It also brings integration in all theorganizational functions such as marketing, design, finance, engineering, production, customerservice etc. The aim is to focus on achieving the customer needs and business objectives. Overallit can be said that Total Quality Management is about maintain a quality environment within thecompany so that high amount of effectiveness can be achieved from all the activities. Strategies used to manage quality of corporate event Different types of strategies can be used to manage the quality of the corporate eventorganized by the Julia Charles Company. These are as follows:Kaizen – This term stands for “improvement”. It is about making continuousimprovements in all the functions and involves all level of employees’ right from theCEO to assembly line staff (Huczynski, 2012). By applying Kaizen within the event,many big results could arise from many small changes accumulated over time. Thechanges are made for the betterment and high effectiveness. If this technique is applied,continuous improvement becomes the responsibility of every employee not just a few ofthem (Oakland, 2012). It can also be segmented into four parts which includes assess,plan, implement and evaluate. SCOR – It stands for Supply Chain Operations Reference. It is a model for supply chainmanagement. It will help the company to identify, improve and communicate supplychain management practices within the corporate event (Sallis, 2014). It paddles acrossfrom the supplier’s supplier to the customer’s customer. Company using this model willhave to deal with 3 major pillars which included process modeling & re-engineering,2
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