Total Quality Management (TQM): Assignment
12 Pages3146 Words58 Views
Added on 2021-04-17
Total Quality Management (TQM): Assignment
Added on 2021-04-17
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TQM for Events
Table of ContentsIntroduction...........................................................................................................................................2History of TQM and What is It?........................................................................................................2Deming’s Approach to TQM.........................................................................................................2Juran’s Approach to TQM.............................................................................................................3Why is TQM Used, Usefulness and Limitations................................................................................3Importance of Quality and how it can be judged in Events Sector.....................................................4Critical Analysis and Discussion...........................................................................................................6Company Background: The Events Company...................................................................................6How Quality Circles can lead to Organizational Success of The Events Company...........................6How Benchmarking can lead to Organizational Success of The Events Company............................8Conclusion.............................................................................................................................................9References...........................................................................................................................................101 | Page
IntroductionHistory of TQM and What is It?According to Sallis, (2014), quality management can be defined as all the activities of theoverall management functions that helps in determining the quality policy, objectives andresponsibilities and are implemented by means of quality planning, quality control, qualityassurance and quality improvements within the quality system. Thus, taking intoconsideration the above definition of quality management, Total Quality Management (TQM)can be defined as a philosophy on the part of the management of the business organizations tocontinuously improve the overall performance of the business on the basis of leadership,vision and plan statement, evaluation process control and improvement, supplier qualitymanagement, product design, employee participation, recognition and reward, quality systemimprovement, education and training and enhanced customer focus (Hoang et al., 2010).Thus, it can be said that TQM is all about how to effectively and efficiently run a business forachieving enhanced customer satisfaction on a continuously improving basis. Digging deeper into the history of TQM, is has been observed that the roots of TQM can betraced back to early 1920s when the statistical theory was first applied for product qualitycontrol (Ross, 2017). The concept was developed further in Japan in the 40s led by theAmericans Juran and Deming. Over the past few decades, the quality Gurus like Deming,Juran, Crosby, Feigenbaum and Ishikawa have developed certain propositions in the field ofTotal Quality Management that have gained signfciant acceptance across the globe (Anvari etal., 2011). Their insights provide an enhanced understanding of the philosophies, principlesand practices of TQM. Deming’s Approach to TQMThe Deming’s Approach to TQM emphasizes on the creation of an organizational system thatpromotes cooperation and learning in order to facilitate the implementation of processmanagement practices which in turn can lead to continuous improvement of products,processes and services together with employees’ fulfilment, both that are critical to customersatisfaction and thereby ultimately supporting the firm’s survival (Goetsch & Davis, 2014).The 14 principles of TQM that was proposed by Deming have been presented below:2 | Page
[Source: Zairi, 2013]Juran’s Approach to TQMJuran’s Approach to TQM promotes TQM as a system of activities that are aimed to achieveempowered employees, delighted customers, lower costs and higher revenues. Juranproposed that the quality problems within an organization are mainly due to the managementrather than due to the workers (Zairi, 2013). Quality management according to Juran wasbased on three basic processes that is referred to as Juran Triology and they are Qualitycontrol, Quality improvement and Quality planning. The triology has been presented below:[Source: Zairi, 2013]Why is TQM Used, Usefulness and LimitationsAs per the study conducted by (Gharakhani et al., 2013), TQM is used in order to serve the following purposes in the events sector:3 | Page
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