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Tour Operations Management TASK 13

   

Added on  2021-02-18

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Tour Operations Management
Tour Operations Management TASK 13_1
Table of ContentsINTRODUCTION........................................................................................................................................................................................................3TASK 1.........................................................................................................................................................................................................................31.1 Analysing the effects of current and recent trends and development on the tour operator industry.................................................................3TASK 2.........................................................................................................................................................................................................................32.1 Assessing the stages and timescales involved in developing holidays..............................................................................................................32.2 Evaluating the suitability of different methods of contracting for different components of the holiday and different types of tour operator.4TASK 3 ........................................................................................................................................................................................................................53.1 Evaluating the planning decisions taken for the design of the brochure...........................................................................................................53.2 Assessing the suitability of alternatives to a traditional printed brochure.........................................................................................................53.3 Evaluating the suitability of different methods of distribution used to sell a holiday package.........................................................................6TASK 4.........................................................................................................................................................................................................................64.1 Evaluation of strategic decisions made by different types of tour operators.....................................................................................................64.2 Comparing the tactical decisions that could be taken by a selected tour operator in different situations.........................................................7CONCLUSION............................................................................................................................................................................................................7REFERENCES:............................................................................................................................................................................................................8
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INTRODUCTIONTourism industry is the one which work for people by creating various innovative plans of holidays and reaches the customers with the help of producing brochures and various other channels of distribution. It is one of the major industry of economy which adds greatly to the Indian economy. The report will include the current trends of tourism industry, changes made in the operations, ways of reaching and distribution channels and different decisions that is normally taken by the tour operators in order to offer the best to its clients. Adding to it the report will be including the planning of the attractive brochure and suitability of various alternatives to traditional form of printed brochure on analysing the ways to improve and innovation techniques in the format and design of a brochure of a tour operator. Different tactical decision of the tour operators will be completing in the report. TASK 11.1 Analysing the effects of current and recent trends and development on the tour operator industryA tour operator basically means the combination of tour and travelelements in order to develop holiday packages. The advertising style ofan operator includes brochures for promoting their products, holidaysand itineraries. An individual wants the travelling experience to bememorable for lifetime therefore nobody wants the experience to bespoilt by mismanagement of travel agency. There are various playersoffering the tour and holiday packages and running the tour operationsin UK but one of the best among them is Trail-finders Ltd. Thecompany offers different unbeatable value and award-winning serviceson the basis of tailor-made travelling worldwide from a long durationthat is from last 47 years (Xiang 2015). Food tourism- Tourism industry has been emerged with foodtourism as a current trend among the travellers everywhere. Ithas not only limited to dining out. Various tour operators hastied up closely to the culture of different locations so that theycan provide the best food of locality to their customers.Travellers have the mindset that with the food of particularlocation, it will be easy for them to know the history of thatplace therefore in order to make understand the history andstory of place, tourism industry has developed this trend offood tourism which is one of the best and valuable resource forcompanies to attract more customers (Xiang and Fesenmaier2015). Technology- It is one of the changing driver for the industrywhich opens up various opportunities for integration andgreater efficiency in order to improve the guest service.Technology made so much of changes which are important forthe tourism industry to grow and develop. It has been abusiness activity that brought the development of strategicresources and is considered one of the best tool to increasecompetitiveness. Various advanced software andcommunication tools has enhanced the operational efficiency oftour operators in the industry in recent years. The changesmade by technology to tourism industry are orders can be madefaster by the clients or customers, various decision supporttools has made the decision making faster of the customers,manager's job has been assisted by different databases andmodelling tools. Following are the current and recent trends of tour operator's industryin UK:-Easy booking option- In this automated world, consumers aresearching for best deals in travel packages, therefore varioustour operators in UK satisfies their clients by offering the bestdeals with easy booking option available online. The industryhas enabled the data persistence over different bookingchannels and equipments in order to make the booking processsmooth for the clients. Globalization- Today people are more interested in travellingand exploring the world more than ever. The data shows thatnumber of international tourists has been increased from 674million in 2000 to 797 in 2005 which is n increase of 18.25%.Similarly, it has been seen that recipients from internationaltourism has increased at a high rates in the recent years whichis one of the great signs for tourism industry for development(Giaoutzi 2017). Customized products: It is another trend in the tourism industry of UK.Tour operators are now designing tour packages as per the needs ofconsumers. All these products can be accessed by travellers easily.Packages have variety of features that attract people towards the touroperator.
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