Report on Tour Operations Management - doc

   

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Tour operationsmanagement
Report on Tour Operations Management - doc_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Covered in Leaflet. ..........................................................................................................1TASK 2............................................................................................................................................12.1 Stages and timescales involved in developing holidays...................................................12.2 Methods of contracting for different components of holiday...........................................32.3 Calculate the selling price of a holiday ...........................................................................4TASK 3............................................................................................................................................53.1 Evaluate planning decisions for designing of a selected brochure ..................................53.2 Suitability of alternatives to a traditional brochure..........................................................63.3 Methods of distribution used to sell a holiday..................................................................7TASK 4............................................................................................................................................84.1 Strategic decisions made by tour operators......................................................................84.2 Compare the tactical decisions that could be taken by tour operators.............................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONIn today's scenario, tourism industry is now become one of the largest growing industryover the world. In order to manage business activities and operations, there is required severaltour operators; they are considered as the vital stakeholders in the whole travelling industry. Touroperators seems as agencies which sells various tour packages, accommodations andtransportation and other tourism facilities to customers to customers in direct and indirectmanner. Along with this, many tour operators also provides online booking facilities tocustomers in order to gain higher level of customer satisfaction (Brown, Bessant and Lamming,2013). Trailfinders Ltd., is the selected organisation in this present assignment; it deals intravelling services in UK and Ireland. The firm was founded in 1970 and its own 29 centres inUK and 3 in Ireland. The major objective of the Trailfinders Ltd., is to provide qualitative andvalue travelling services to customers for gaining high competitive advantage. Apart from this,the report will be described current and recent trends in tour operators industry. There willdiscussed the major stages and timescales which involves in developing holidays. Readers willalso come to know various methods of contracts while planning of tour packages. TASK 11.1 Covered in Leaflet. TASK 22.1 Stages and timescales involved in developing holidaysPlanning of a holiday package is so lengthy process. The last tourism plan of Trailfinderstaken almost 2 years. One of the major issue in tourism planning is making an estimation of pricewhich is affected by several reasons, such as- currency fluctuations, inflation rate, tax structureetc. Therefore, tour operation managers have to considered several steps in order to takemaximum advantage of tourism plan, such as- Marketing research – The prime objective of tour planning is to do more and moreresearch so as to examine as well as recognise the best tourist destinations. It also helps touroperators to determine the interest of customers where they prefer to go. Along with this, theyalso have to focuses on identifying economic, climatic, social and political factors which willaffect the development of package tours (Chand and Katou, 2012). While conducting a marketresearch, tour operators need to select a target market so as to capture large market share. Severalforecasting are made in tourism that can hit changing trends of customers. In order words,1
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variations in preferences of visitors can leads to dynamics helps in making more effectivemarketing research. Selection of holiday destinations – Afterwards, with the assistance of gathered data touroperators can select different tourism destinations which are able to meet visitors expectations inan effective manner. Approx, 4 to 6 tourism places should be selected. Along with this, selectionof these tourism destinations would be depend on the research. The chosen tourism destinationwould be involved some probable options from the list and then taking a final decision for 2 or 3destinations (Tour Operations Management. 2016).Financial planning – After deciding tour destinations, managers have to make a costestimation of tour package. Financial planning also encompasses determination of monetaryvalue; in order words, tour operators need to find out the overall expenses which will be incurredto give a proper shape to a holiday package. On the other hand, tour operation manage is a verycomplex decision, there should be considered various factors, such as- government policies,market segments, inflation, terrorism, climate, competitive prices, fluctuations in exchange rateswithin tourism demand (Chon and Yu, 2012). It will help tour operators to make a tourismbudget so as to recognise the accurate actual amount which will be spend on tourism activities. Negotiation with tour vendors or suppliers – The next step is to negotiate prices withvendors. A tour planner works with several vendors , major are – airlines, transport operators,lodging companies, hotels etc. If a tour planner has good interpersonal relations with tour vendorthen he can easily negotiate prices. Execution and marketing of the plan – At last, by fulfilling all legal requirements touroperators can easily execute the plan. Every country has its own different rules and regulationwhich have to be understand and fulfilled by tour planners in an ethical manner in order toprovide effective services to visitors. Afterwards,Trailfinders develops its marketing strategiesfor promoting the upcoming as more and more customers can know about it. Cited venture adoptvarious ways to promote its tour plan, such as- social media, web portals, online advertisementsetc. A timescale is prepared for developing a holiday, the Gantt chart will be developed, suchas- 2
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