Tour Operations Management | Report

Added on -2020-02-05

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Tour OperationsManagement1s
Table of ContentsTable of Contents.................................................................................................................................2INTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3P1.1- Analyse the effects of current and recent trends and developments on the tour operatorsindustry........................................................................................................................................3TASK 2.................................................................................................................................................6P2.1 Assess the stages and time-scales involved in developing holidays...................................6P2.2 Evaluate the suitability of different methods of contracting for different components ofthe holiday and different types of tour operator..........................................................................7P2.3 Calculate the selling price of a holiday...............................................................................8TASK 3.................................................................................................................................................9P3.1 Evaluate the planning decisions taken for the design of a selected brochure......................9P3.2 Assess the suitability of alternatives to a traditional brochure for the following touroperators of the THOMAS COOK group..................................................................................10P3.3 Evaluate the suitability of different methods of distribution used to sell a holiday fordifferent types of tour operator within the THOMAS COOK group........................................11TASK 4...............................................................................................................................................12P4.1 Evaluate the strategic decisions made by different types of tour operator........................12P4.2 Compare the tactical decisions that could be taken by a selected tour operation..............13CONCLUSION..................................................................................................................................13REFERENCES...................................................................................................................................142s
INTRODUCTION Tour operation is the fastest growing industry in the world. This sector is a key driver foreconomy that supports employment in the country by creating number of jobs and generatingannual revenues (Page, 2011). It has vital role in arranging and offering various services as acomplete holiday package. This unit is going to investigate the tour operation industry of thetravel and tourism sector. Different types of operators, their products and services are going to bedescribed in the present manuscript. The report represents the scales of industry and how it has been affected by recent trendsand developments. In addition to that various stages and time scales involved in developingholidays are explained along with evaluating the suitability of different methods of contractingfor different components of the holiday and types of tour operators. This unit also demonstratesthe calculation of selling price of holiday package in accordance with given information.THOMAS COOK is the third largest travel group operating in the UK travel industry which isthe key focused organization of present report. It explains the suitability of various alternatives toa traditional brochure for THOMAS COOK group. Various strategic and tactical decisions madeby different types of tour operators are further evaluated in this report. With the help of presentunit insight about role of tour operators in holiday package design stages will be gained.Furthermore, this investigation will give complete information about the strategic and planneddecision making of tour operators. TASK 1P1.1- Analyse the effects of current and recent trends and developments on the tour operatorsindustryAccording to the information provided by World Trade Organization (WTO), travel andtourism business has become a major source of economic booster. It is quite important for theeconomy of developed as well as developing countries. Tourism to the UK Economy contributesto £126.9bn (9.0%) Gross Domestic Product (GDP). This country is further seen as the eighthlargest international tourism destination in the world. The Gross Annual Value (GAV) growthrate of UK tourism sector is around 13% which is quite good when compared with the growth of3s
other sectors (UK tourism statistics 2015, 2016). Here is the list of major developments andtrends within tour operation industry: Development of E-commerce technology The recent development of E-commerce technology has contributed a lot to the touroperation industry. With the help of such technology, there develops a platform where they canprovide information to visitors via on-line and can attract them. Online booking services havebeen very helpful as the customers are now able to make reservation and cancellation(Swarbrooke and Horner, 2012). Improvement in spending powerThe spending power of tourist across the world has increased and has significantly helpedtour operators for expanding more. It has further created huge opportunities for tour operatorsworking in UK’s market as now the country's tourism industry has become profitable sector. Onthe other hand, local people who are residing in the tourism destination are also getting benefitsof improved spending power of tourists in such locations (Page, 2011). Niche tourism segmentIn contemporary era, numerous niche target segments have shaped the tourism industry.For example, newly married couple has become a major tourist segment which is targeted bytour operators. It has long been witnessed that tour operators are focusing on such segment forthe purpose of gaining profitable business. However, there are various opportunities fordevelopment and spending in this segment so-as-to spend large amount on the tourism activities(Jayawardena, 2013).Customized Holiday packagesSeeing the increased demand of customised holiday packages, tour operators aredesigning their holiday packages while allowing visitors to obtain benefits. However, offering ofcustomized holiday packages leads tour operator industry to maintain high flexibility (Riege andPerry, 2000). The visitors are now looking for the options in which they can select their own tourpackages. This has been seen as major factors that lead to higher customer satisfaction withintours operation industry.Change of demographic pattern4s

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