Tour Operations Management Report

Tour Operations Management
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Contents
Introduction...........................................................................................................................................3
Task 1....................................................................................................................................................4
P1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry..............................................................................................................................................4
Task 2....................................................................................................................................................8
2.1 Assess the stages and timescales involved in developing holidays..............................................9
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of the tour operator...............................................................................11
2.3 Calculate the selling price of a holiday from given information below......................................14
Task 3..................................................................................................................................................16
3.1 Evaluate the planning decisions taken for the design of a selected brochure.............................17
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package............................................18
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different
types of the tour operator and recommend the most appropriate for your tour package...................19
Task 4..................................................................................................................................................22
4.1 Evaluate the strategic decisions made by different types of the tour operator............................23
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations..........................................................................................................................................24
Conclusion...........................................................................................................................................27
References...........................................................................................................................................28
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Introduction
In the reported study the positive and negative effect of present and current trends and growth
on the tour operators industry have been discussed in an effective manner. In simple words,
the tour operator is defined as a combination of travel and tour components to generate a
holiday package. This report includes the detailed information about the tour operations of
Trailfinders Ltd, Kuoni and Alfa Travels. The development of holidays is required to be done
in a systematic way. Trailfinders Ltd. is the UK and Ireland based Travel Company which
provides an unbeatable selection of holidays to their customers. Various techniques of
contracting for dissimilar constituents of the holiday are discussed in the report. The selling
price of the tour package along with price per person is calculated below. In addition to this,
the reported study also highlights the methods of supply used to trade a trip for various
categories of the tour operator. The tactical and strategic decisions are also prepared for this
reported study.
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Task 1
P1.1 Analyse the effects of current and recent trends and developments in the tour
operators industry.
Analyse the effects of current
and recent trends and
developments in the tour
operators industry.
Introduction
Huge changes in tour
operation industry are due to
the sudden changes in tour
market. Changes are required
to be done in any of the
manners. Trailfinders Ltd. is
UK based tour operator
which provides a range of
holiday packages. The
current and recent trends of
tour operator industry have
positive as well as negative
impact on travel and tourism
sector. Trailfinders Ltd. had
been impacted by the
different trends and
development. With the
sudden increase in digital
technology, customers have
become familiar with the
latest booking methods of
Trailfinders Ltd. Travel
European and global link-
European and global link
helps in providing a
number of strategies which
help to provide a global
presence to enhance the
tour operator industry. The
European Union is the sole
market where no charges
are forced on import and
export of resources and
raw materials. The tour
operators industry can
easily trade their services in
different regions (The
Week, 2017).
Promotion-New and
innovative promotional
ideas help in attracting a
large number of customers.
The tour operator
industries are also using
Conclusion
The above leaflet explains
various effects of present and
recent movements in the
context of Trailfinders Ltd.
The digital technologies are
providing various advantages
to the development of
tourism industry. European
and global link assists while
trading of raw materials. The
sudden changes in the
organisational structure of
trade bodies give a positive
effect on the tourism
industry. The Travel
Association and other
government bodies are
providing funds along with
trading permission.
Responsible tourism is
widely used by the tour
operator industry for
enhancing the well-being of
host communities in an
effective and efficient
manner.
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bodies like The Travel
Association, Association of
Independent Tour Operators
and others also play a vital
role in providing funds and
resources for the
development and growth of
tourism industry.
Effects of trends and
development
Various development and
trends of tour operator
industry are as follows:
Trade bodies- Trade bodies
is an organisation created
and sponsored by
industries that operate a
specific business. Trade
bodies such as Federation
of Tour Operators, The
Travel Association provides
suitable resources and
funds for the development
of Trailfinders Ltd.
various techniques like
social media,
advertisement, and face to
face communication for
transferring of their
services.
Environmental awareness-
Environmental awareness
evokes the necessity and
responsibility of the
individual to respect and
preserve the natural world.
Travel and tourism sector
are very conscious about
the environment. They are
also developing responsible
tourism for their customers
in which the negative
impact will get minimised.
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Structure of tour
operators- Changes in tour
operator’s structure assists
in increasing the
sustainability rate of
customers. The
organisational structure
can easily be developed in
an attractive way.
Technology- With the
immense increase in digital
technology, customers are
becoming much familiar
with the new destinations.
This helps in exploring
various features of
Trailfinders Ltd. The high-
speed internet allows for
fast communication in
which booking and other
activities can easily be done
in a minute. Trailfinders
Ltd. can do pricing
comparison with their
competitors in a matter of
seconds. One additional
challenge Trailfinders Ltd.
face is that some of the
travelers are doing online
research first. The negative
feedback from previous
customers can be
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