Tour Operation Management Report

Tour Operation Management
1

Contents
Introduction......................................................................................................................................3
Task 1 Leaflet..................................................................................................................................4
1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry........................................................................................................................................4
Task 2...............................................................................................................................................7
2.1 Assess the stages and timescales involved in developing holidays.......................................7
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator................................................................................8
2.3 Calculate the selling price of a holiday from given information below................................9
Task 3 Management report summary............................................................................................10
3.1 Evaluate the planning decisions taken for the design of a selected brochure......................10
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................10
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of the tour operator and recommend the most appropriate for your tour
package......................................................................................................................................11
Task 4 Management report summary............................................................................................12
4.1 Evaluate the strategic decisions made by different types of tour operator..........................12
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
2

Introduction
The Management has a direct influence on outcomes preceding to the operations of the business
as the tourism industry is based on demands and market trends. This study relies on Kuoni
Travel and Trailfinders which acts as a tour operator in the UK. This report will analyze the
impact on the industry of tour operator by understanding recent, current and development trends.
It will evaluate the stages which has been used in the development of holidays particularly for
the company Trailfinders Ltd. while giving timescales in the development of tourism. Here the
brief will be done for different constituents of tour operations for various methods of contracts.
Many decisions are to be taken in the development of brochure to perform an assessment in the
report and thus brochure becomes a necessity in promoting product, service or business among
the customers. Here traditional brochures can also be used according to the appropriateness
which will be discussed in the study. This report will present strategic decisions being taken by
various tour operators and also these tactical decisions will be matched in the last of the report to
get the lead in various situations.
3

Task 1 Leaflet
LO1 Understand the tour operators industry within the travel and tourism sector
1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry
Title
Investigation of the effects
of current and recent drifts
and the progress on the
industry of tour operators.
Introduction
Trends in the tourism
industry are frequently
changing which is
impacting widely on the
UK companies working
mainly in the tourism
industry. This is the leaflet
which focuses on effects of
current and recent drifts in
trends along with the
progress in the tourism
sector.
Responsible Tourism
It is the most recent
development in the sector of
the tourism industry as it
benefits from the
conservation of the
environment, cultural
awareness, locality
improvement and economic
vitality. Support is been
provided by the government
to responsible tourism so
that environment of tourist
destinations can be kept safe
and economic sustainability
can be maintained
(Abramson, 2018).
Definitely, it has positively
impacted the working
culture of the holiday
business industry Economic
suitability is also kept alive
by the upsurge in the
involvement of the small-
sized enterprises in the trip
plans. Tour operators are
using accommodation,
foods, and transportation
creating minimizing the
impact on the surrounding
of particular tourists sites.
Development of Cruise
Market
A vacation only demands
some leisure and amazing
experiences and thus they
go on tours. Transportation
Conclusion
It can be summarized that travel and
tourism organization will stress
mainly on mass deliveries
customization. Various types of tour
packages are made available so that
better choices and assistance can be
provided to the clients.
Figure 1 Responsible Tourism
Source: (Nica, 2015)
Figure 2 Types of Travellers
Source: (Graciano, 2015)
Development and recent
trends impact
Customized services and
products
Each and every customer
carries different demands
and needs for any kind of
tour and hence this has
become the latest trend of
giving customized services
in the tour. Services along
with Packages have focused
on the needs of the
customers. This has
impacted the companies of
tour operator forcing them
to develop the customized
4