Tour Operations Management Assignment (PPT)

Tour Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Covered in Leaflet..................................................................................................................3
Task 2...............................................................................................................................................3
Covered in PPT.......................................................................................................................3
Task 3...............................................................................................................................................3
3.1Evaluation of planning decision taken for the design of selected brochure......................3
3.2 Suitability of alternatives to a traditional brochure for different types of tour operator. .5
3.3 Different methods of distribution for selling holiday for different types of tour operator5
4.1 Strategic decisions made by different types of tour operators.........................................6
4.2 Compare tactical decision that could be taken by a tour operator in different situation. .7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A tour operation management refers to manage and organise all travel related activities
effectively and efficiently (Wu, 2012). This report elaborates effect of current and recent trends
on development of tour operating sector and various stages which are essential for developing a
holiday package. In this context, the chosen organisation LCB tours provide tourism related
activities to their potential customers at a global level. This report also discussed various
methods of contracting, strategies to evaluate proper pricing for holiday package and different
methods of distribution to sell a holiday package. Apart from this it also helps LCB tours in
comparing tactic decisions taken by tour operators and explains planning decisions that will be
helpful in developing a effective brochure which will attract its customers. This report gives
emphasis on management of tour operators to generate customer satisfaction.
Task 1
Covered in Leaflet
Task 2
Covered in PPT
Task 3
3.1Evaluation of planning decision taken for the design of selected brochure
A brochure is very effective way to influence target audience, this need to be carefully
printed and designed. It is an effective tool which is very effective for company to increase profit
and services.
Factors Thomas cook Virgin group
Cost Costing that are included in
brochure of this company is
generally high. And they
distribute it in large medium of
market with good quality of
print and significant number of
This company brochure
includes low pricing level.
And there level of distribution
is in small scale market.
Quality of print their brochure
is comparatively low as

copies which reduces their
level of wastage (Gibson,
2012).
compared to Thomas cook.
Number of copies are more
which increase their wastage
level.
Deciding the format This company have three fold
brochure which make it look
more pleasant and easy to
understand.
They have their brochure in
booklet form which does not
attract mind of customer as
effectively as Thomas cook.
Target market and budget This company generally target
to large level. Hence to attract
more clients they put extra
budget which automagically
enhanced designs and quality
of their brochure which is 5%
more than virgin group.
This company target small
scale market. And spend less
budget on their brochure which
lowers the designs and quality
level of it.
Determining print
specifications
Their nature of destination is
very pleasant and finest which
can easily attract customers
towards them. This company
have targeted large section of
market and put feasible budget
on their brochure. Their style
and size of font is in very
effective way (Wu, 2012).
Destination which this
company choose is
comparatively less attractive
than Thomas cook which
rarely attract good amount of
clients. Also they put less
budget which impacts on their
style and size of fonts of
brochure.
Timescales and stages of
production
Thomas cook completes their
brochure on time if there is
any deadline or any
seasonality. They complete
customers and travel agencies
requirements and demands on
Virgin group generally can
not be able to complete their
brochure on deadlines or in
seasonality. They did not fulfil
customer and travel agencies
demands and requirements

time which put great impact on
both consumers mind and
marketplace.
which negatively impact on
both of them.
3.2 Suitability of alternatives to a traditional brochure for different types of tour operator
E-brochure: Its main function is to advertise and market an organisation or company. It
mainly helps business to build their identity. With dynamic change in technologies there are
more advance techniques adapting by business firms E-brochure is one of them (White, 2016).
Specialist and inbound tour operators like LCB can use this modern technique to maintain
flexibility, time effectiveness, environmentally safe and user friendly format to advertise their
company. They can use attractive designs by hiring expert graphic designer to make their
brochure according to their business. This will help them to reduce their cost as E-brochure is
cost effective and easy to download also they can able to get quick responses from public.
Internet: It is a worldwide global network of computers with variety of facilities such as
information and communication. Domestic Tour Operators can use this medium to connect with
the clients as they deal with customers that persist within the same country and show them visual
appearance of their destinations. They can include photos, videos, blogs and articles, social
media, email marketing and use online business listing to promote their entity.
Social media: It is an interactive technologies in which creating, sharing of information
and ideas takes place. This is one of the most effective medium which can be used by outbound
tour operators to communicate and make targets in marketplace as they mainly deal with clients
in same nation but aim at making tour plans for them for countries other than the native country
(Allahyari, Salari and Vigo, 2015). With the help of this clients can use online research facilities
for their travel destinations. They can conveniently find photos, ratings and much more which
tremendously benefit the tour operators so as to gain advantage in marketplace. With the help of
this medium, company can enhance customer service and reshape their travelling model.
3.3 Different methods of distribution for selling holiday for different types of tour operator
There are various types of distribution channels which can be utilized by LCB tours to
sell their different types of holiday. They can share other clients special memories and travelling
experiences through which they can influence other (Distribution Channels, 2016). This can help

company to develop proper decision-making and marketing campaigns to grow in their finest
way.
Direct distribution: It includes online and offline modes which comprises of brand
websites, internet booking, engine, mobile, social media and emailing in online and in offline
phone and walk-in. This mode simplifies that tour wholesaler do not sell their packages directly
to consumers they sell it to retail travel agent (Naji-Azimi and et. al., 2012). Wholesaler link
retailers to every individual tour operator. And later they examine which mode of tour program
can attract clients in a market and then they promote this accordingly. Domestic tour operators
can use this method of distribution as they deal with the customers of their own country. This
will help them to build networking with customers so as to gain competitive edge in marketplace.
This mode establish bridge between suppliers, airlines, car hire companies and hotels.
Through social network Websites: Social media websites remarkably put great impact
on every company. It is most powerful networking tool. Tourism company is one of them. With
help of this, specialist and inbound tour operators like LCB tours can influence their clients and
generate high profits. They can include micro blogs. Blogs, consumer review sites, wikis and
location based social media to interact and inform their costumers. It is an excellent technology
through which company can establish their successful initiatives. As social media is continuously
growing this company can use this techniques to increase their growth in market.
Government websites: For having long term benefit, domestic tour operators can take
help from government websites. Tourism department of government have greater knowledge and
sense of vision, competitive market intelligence and have access to resources (Khairat and
Maher, 2017). With the help of this company can integrate their performance more consistently
and attract target clients. This will allow domestic operators to ensure their sustainable growth
and develop market in both macro and micro levels.
4.1 Strategic decisions made by different types of tour operators
Pricing Strategies: There is a need of strong marketing strategies and financial analysis
to tour operators in order to set price for their tour operations. With the help of this strategic
technique LCB tour industry can able to set mark up pricing strategy, packages, rack rates,
seasonal pricing, discounting, common price types and last minute pricing. By using different
strategies company will have adequate knowledge on what manner they can set their package

price so that they can provide cost effective packages to their clients and on the other hand they
can maintain their growth margin and competitiveness in marketplace.
Positioning and image/ branding: Main objective of positioning is to generate a
extraordinary image about destination which reflects physical characteristics in customers
minds. It is a form of communication strategy which enhance tourism destinations attractiveness.
With the help of this strategy LCB company able to create different image of their brand in mind
of their consumers. They must make sure that their products and services fulfil individual
demands
Choice of relation to customer portfolio: For successful utilization of consumer
relation in any business industry it is necessary for a company to implement customer relation
management techniques. It generally refers to study all types of choices of different types of
customers in order to prepare well structured travel packages (Guo and He, 2012). With help of
this method LCB tour industry can able to maintain complaint management, database
accessibility, duplicate management and brochure management in very effective way. It is
necessary for a company to study all type of consumers because every individual have variety of
taste by analysing every level of consumers industry can able to perform effectively.
4.2 Compare tactical decision that could be taken by a tour operator in different situation
Tactical decisions are made by company to create plans for short term activities. These
are more changeable and are made by decision maker to implement quick decision. There are
different situation according to which different decision have to make to develop positive
environment. With the help of this techniques LCB tour industry can able to make positive and
effective decision.
Tactical responses: It includes a team of trained officials who are assigned to protect
and maintain needs of consumers (Deresky, 2017). LCB company with help of this technique can
be more answerable to their clients. As per said, if an individual ask to make necessary change
in their travelling destinations and accommodation or any other issue company can able to
response them in quick and effective manner.
Tactical pricing: There are many pricing techniques which a company can adopt. LCB
industry with help of this can attract more customers and also maximise their profit. By making
effective price bands for different situations and packages company can able to make high

growth in market (Chand and Katou, 2012). As per this, LCB can provide different type of tour
packages, discounts, holiday packages and much more to fascinate clients.
Tactical marketing: There are different modes of marketing with the help of which an
industry can promote their business to attract and generate more attention of consumers. As per
this, LCB can use social networking sites, government websites, brand websites, blogs and
emails to influence and invite more customers.
CONCLUSION
As per the above mentioned report, it is analysed that tourism is a wide spread industry
which make effective holiday packages to attract their potential customers. According to this
report, it is essential for tourism industry to use online marketing strategies like E-brochures,
social media advertising to attract its clients. Under this report, the fixed contract will be very
useful for tourist industries as it is suitable for domestic tour operators. As we know tourism
industry is evolving certain changes need to be adopt by them to generate growth and
effectiveness. They can implement government websites to attract consumers in long run. By
using different types of pricing strategies and using positioning technique for their branding they
can generate good level of consumer satisfaction level. By providing quick responses to their
clients and various types of marketing strategies they will able to increase their customers.

REFERENCES
Books & Journals
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Chand, M. and Katou, A. A., 2012. Strategic determinants for the selection of partner alliances in
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Chon, K. S. and Yu, L., 2012.The international hospitality business: Management and
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Deresky, H., 2017.International management: Managing across borders and cultures. Pearson
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Gibson, P., 2012. Cruise operations management: Hospitality perspectives. Routledge.
Guo, X. and He, L., 2012. Tourism supply-chain coordination: The cooperation between tourism
hotel and tour operator. Tourism Economics.18(6). pp.1361-1376.
Jaafar, M. and Maideen, S. A., 2012. Ecotourism-related products and activities, and the
economic sustainability of small and medium island chalets. Tourism
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Khairat, G. and Maher, A., 2017. Integrating sustainability into tour operator business: An
innovative approach in sustainable tourism. ARA: Revista de Investigación en
Turismo. 2(2).
Naji-Azimi, Z. and et. al., 2012. A covering tour approach to the location of satellite distribution
centers to supply humanitarian aid. European Journal of Operational Research. 222(3).
pp.596-605.
Ronen, B., Pliskin, J. S. and Pass, S., 2012. Focused operations management for health services
organizations. John Wiley & Sons.
White, P., 2016. Public transport: its planning, management and operation. Taylor & Francis.
Wu, C. L., 2012. Airline operations and delay management: insights from airline economics,
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Online
Distribution Channels, 2016. [Online]. Available through<https://www.feedster.com/blog/direct-
and-indirect-marketing-methods-and-distribution-channels/>.