(Doc) Tour Operations Management
Added on 2020-12-18
12 Pages2851 Words119 Views
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Tour OperationsManagement
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Effects of current trends and development on tour operations industry...........................1TASK 2............................................................................................................................................42.1 Stages and timescales involved in developing holidays...................................................42.2 Suitability of different methods of contracting for different components ......................52.3 Selling price of holiday package......................................................................................6TASK 3............................................................................................................................................73.1 Planning decisions taken for designing of a selected brochure........................................73.2 Suitability of alternatives to a traditional brochure for different kinds of tour operators.73.3 suitability of different methods of distribution used to sell a holiday for different types oftour operator...........................................................................................................................8TASK 4............................................................................................................................................84.1 Strategic decisions made by different kinds of tour operators.........................................84.2 Comparison of tactical decisions taken by selected tour operator in different situations.9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10Books and journals...............................................................................................................10
INTRODUCTIONTour operations industry is analysed as one of the most important sectors in economy ofUK because it has achieved a phenomenal growth in last several years. Management of touroperations is mainly associated with planning, organising and controlling of activities of tourismservice providers to attract customers and providing them leisure to travel in their favouritetourist destinations. Present report is based on analysing recent trends and development in traveland tourism sector as well as their effect on tour operations industry of UK. For this assessment,Thomas Cook is taken into consideration which is an international tour operator that deals inproviding different types of travel and tourism services to people. At last, different aspectsrelated to development of holiday packages have been discussed in this report. TASK 11.1 Effects of current trends and development on tour operations industryTour industry is continuously changing while following the current trends anddevelopment. It is analysed that destinations around the UK have welcomed over 956 millioninternational visitors in between the year 2016 (Kang and Schuett, 2013). Moreover, theemergence of new markets, different niche groups, digital trends and new ways of travel, typesof accommodation as well as types of travellers are main reasons behind change in this industry.Further, there are various recent trends and developments occurred which affect the performanceof tour operations industry. Changes in industry have also affected the decision of Thomas Cookrelating to development of new services and tour packages for customers. Some major trends arementioned as below:Advancements of technology: Continuous development of new software and othertechnology services have enabled tour operators to satisfy the requirements of customers.They have provided customers with the facilities like online booking, development ofmobile applications, etc. that clearly provide information about tourism services of UK. Rise and fall in inflation: In relation to tour industry, increase in VAT due to riseinflation from 17.5% to 20% has affected the prices of accommodation, tourist attractionsand other rental service. This will tend to raise the expenditure of tourists and decreasethe demand for tourism (Hudson and Thal, 2013). In this context, decision of ThomasCook PLC related to development of holidays is affected due to rise in inflation because
it has increased the prices of their different services which they offer to customers in tourpackages. 2
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