Tour Operation Management in Thomas Cook : Research Project
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Added on 2020-01-15
Tour Operation Management in Thomas Cook : Research Project
Added on 2020-01-15
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Tour Operation Management
Table of Contentsintroduction......................................................................................................................................5task 1................................................................................................................................................51.1 Effects of the current and recent trends and developments of the tour operator’s industry..5Task 2...............................................................................................................................................72.1 Understanding the stages which are involved in creating a tour package and timescaleinvolved in developing holidays.................................................................................................72.2 Evaluate the suitability of different methods of contracting for different components forthe holiday and different types of tour operator..........................................................................92.3 Calculation of selling price of a holiday from given information.......................................11TASK 3..........................................................................................................................................113.1 Evaluating the planning decisions taken for the design of the brochure............................113.2 Suitability of alternatives to a traditional printed brochure for different types of touroperators....................................................................................................................................123.3 Evaluation of the suitability of the different methods of distribution of tour packageholiday package and recommend a method for to sell a adventure package for Thomas Cook...................................................................................................................................................13TASK 4..........................................................................................................................................144.1 Strategic decisions made by the different type of tour operators........................................144.2 Tactical decisions that has to be taken in different situations.............................................15Conclusion.....................................................................................................................................15references.......................................................................................................................................17
INTRODUCTIONA tour operators need to include number of components and elements of tour and travel formaking an effective holiday for customers and tourists. For managing different operations touroperators should focus on different functions and activities such as arrangement of food, traveland accommodation, etc. (Carlsen, 2011). The current research project is based on tour operationmanagement and regarding this, it has chosen Thomas Cook organization because it is one of theleading tour operator and operating its business on tourist industry of UK. The current researchwill describe the effect of current trends and recent developments on tour operators of thisindustry. It includes different stages involve in creating holidays. Further, it will also include theprocess of review brochures and methods of distribution used to sell holiday package tocustomers. Further, process for strategic and tactical decision making for tourism organizationsare also describing in the following paragraphs of the report. TASK 11.1 Effects of the current and recent trends and developments of the tour operator’s industryThere are number of recent and currently development in tour operation industry and asper these developments different types of operators provide distinct services to customers andtourists (Perch-Nielsen, Sesartic and Stucki, 2010). These have positive as well as negativeimpacts on the whole industries which are described as under:Inbound operators: These types of tour operators offer services to all those tourists whobelong to their home city or country. They promote and sells their tourism services intothe country that they operate their business operations. These have positive impact ontourists and customers satisfaction because inbound operators have deep knowledgeabout the destination which helps in improving the overall performance of tour operatorsand satisfaction level of customers. But on the other hand, it has negative impact onperformance of international tour operators which wants to develop their business inother countries also. But, this trend is effective for tourism destination and theirpopularity which have indirect and positive and economic impact on whole industry(Navickas and Malakauskaite, 2015). Outbound operators: These organizations of the industry provide tours services to thosecustomers who want to travel in another country as well. They take care about thedifferent requirements of customers such as arrival and departure of tourists,3| P a g e
accommodations, transportation, food and travel, etc. they offer these services either onindividual basis or for collaboration with foreign tours. Overall, outbound tour operatorsplay important role in increasing the attraction of tourists towards the foreign tours whichhas positive impacts on economic position of entire industry. Thomas cook is one of theleading outbound tour operators that offer effective services to all those tourists who wantto visit different nations for distinct reasons (Xiang and Gretzel, 2010). Domestic operators: These are also known as local tour operators and they makearrangement for transportation. Accommodation, sightseeing, entertainment and othertourism related services for those tourists who want to visit destination within a specificboundaries or state of countries. They provide very specific services with high qualitybecause they are aware about the ach and everything about the tourist destination.Domestic tour operator and their services help in increasing the satisfaction of customersby high quality services which helps in increasing number of tourist for particulardestination. It is one of the major factors for success of this industry (Sivesan, 2012). Direct sell operators: These are also one of the major trends which are used by touroperators for selling their services. These organizations sell their services directly totourists and other tour operators. It increases the attraction of customers because thistrend reduces the extra cost of holiday package in terms of removing margin of touroperator and mediator. Therefore, it is a cost effective trend for industry (Mehmetogluand Norman, 2013). Overall, recent trends and development in tourism industry increase the number of moreindependent travelers for national and international tours. It will help in raising the economicposition of the whole industry. Growth and expansion of different expansion also help in raisingthe overall performance of the organizations of this industry. It helps in reducing cost of travelwhich improves the overall profitability and income of the whole industry. Overall all trends ofthe industry have positive impacts for on growth and development of the respective industry(Kapiki, 2012). 4| P a g e
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