Tour Operation Management: Analysis of Trends and Development in the Tourism Industry

TOUR OPERATION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis effects of current and recent trends in tour operations industry.............................1
TASK 2............................................................................................................................................2
2.1 Stages and time-scale for developing holidays packages......................................................2
2.2 Evaluate the sustainability of different methods for contracting various components..........5
2.3 Cost of the components of packages and selling price of holidays.......................................6
TASK 3............................................................................................................................................7
3.1 Design and plan brochure......................................................................................................7
3.2 Assess the suitability of alternative methods of communication and promotion for different
types of tour operators.................................................................................................................7
3.3 Non-traditional methods of distribution which can be used for set holiday packages for
different types of tour operators..................................................................................................8
TASK 4............................................................................................................................................9
4.1 Different types of tour operators’ responses towards trends.................................................9
4.2 Tactical decisions which could be taken by chosen tour operator in different situations. . .10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Tour operation management consist important role in the tourism industry which determines
distribution channel. In distribution channel company catering for outbound, inbound and
domestic tourists (Bellman, 2015). Organisation of tour operations integrates with other tourism
enterprises to make the link between tourists and services providers. Present study based on
Thomas Cook group which leading in tour management of airline industry. In addition to this,
they are engaging in the hospitality sector in which company provides better services to their
customers. This report focuses on recent trends and developments of tourism to operate business
in different areas. Furthermore, it evaluates stages and time-scale for developing holidays
packages. Moreover, it determines design and plan to measure process and planning decisions
through proposed brochure. Lastly, report covers comparison of the tactical decisions which can
be taken by selected tour operator in different situations.
TASK 1
1.1 Analysis effects of current and recent trends in tour operations industry
Thomas Cook group was engaging as a tour operators in UK. They are organised, making
arrangement and prepare holiday plans for tourists in all over the world. When a company is
making their plans, various trends considered which create effects on their development (Brunner
and Stolletz, 2014). These factors are as follows: Technology: Nowadays, technology creates major role for travellers when they are
booking tickets through online (Dhiman, 2012). For these, Thomas Cook group need to
adopt advanced technology system which helps to operate functions in an effective way. Expansion of airlines: Thomas Cook group provide quick, fast and cost effective airlines
services which help them to attract potential customers.
 Mass market tourism: According to this tourism, an organisation considered whole market
and avoided to focus on particular goal (Espíndola, Fumagalli and Henriques, 2013). It
will assist to increasing customers towards Thomas Cook group.
Types of Holiday packages Domestic tour packages: In domestic holidays packages, Thomas Cook group arrange the
tour for those people who are living within the boundary, and they want to travel in the
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