Tour Operation Management Report

Tour Operation Management
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Contents
Introduction......................................................................................................................................4
Task 1 Leaflet..................................................................................................................................5
1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry........................................................................................................................................5
Task 2...............................................................................................................................................9
2.1 Assess the stages and timescales involved in developing holidays.......................................9
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator..............................................................................11
2.3 Calculate the selling price of a holiday from given information below..............................13
Task 3 Management report summary............................................................................................15
3.1 Evaluate the planning decisions taken for the design of a selected brochure......................15
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................17
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of the tour operator and recommend the most appropriate for your tour
package......................................................................................................................................18
Task 4 Management report summary............................................................................................20
4.1 Evaluate the strategic decisions made by different types of tour operator..........................21
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................23
Conclusion.....................................................................................................................................26
References......................................................................................................................................27
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Introduction
Management is prior to the business operations due to its direct impact on the outcomes. The
tourismindustry is having based on the market trends and demands so management is essential in
the business operations of a tour company which will be defined in the study. This report is
based on the Trailfinders Ltd and Kuoni Travel which are working in the UK as a tour operator.
This report will analyse current and recent trends and development, and its impact on the tour
operator industry. It will assess the stages used in developing holidays for the Trailfinders Ltd.
and also provide timescales in the tourism development. It will explain different methods of
contracts for different components of tour operations. The brochure is a necessary thing to
promote business and communication product in the customers. Several decisions have to be
taken in the brochure development which will be evaluated in the report. Organisations can use
alternatives to traditional brochures as per the suitability which will be assessed in the study. At
the end of this report will evaluate strategic decisions took by different tour operators. Different
tactical decisions will be compared at the last of the study which can be taken by a tour operator
to make the lead in different situations.
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Task 1 Leaflet
LO1 Understand the tour operators industry within the travel and tourism sector
1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry
Title
Analyse the effects of
current and recent trends
and developments on the
tour operators industry
Introduction
Several kinds of changes are
made in the tourism industry
and especially trends are
regularly changed which has
created a huge impact on the
companies working in the
tourism industry of the UK.
This leaflet is having a focus
on the impacts of current
and recent trends and
development of the tourist
and tourists sector.
Responsible tourism
This is the latest development in
the tourism industry which
supports to the environmental
conservation, economic vitality,
cultural awareness and
involvement of localities.
Government is now providing
support to responsible tourism
which helps to economic
sustainability and to keep the safe
environment of tourist
destinations (Holden, 2016). It
has impacted on the working style
of the tourism industry. It has
increased the involvement of the
small-sized enterprises into the
tour plans which helps in
economical suitability. Tour
planning is also affected by the
environmental awareness and tour
operator are now using those
transportation, accommodation
and foods which are having less
Conclusion
It can be said in a concluded
manner that tourism industry
is now focused on
customisation from mass
deliveries. Several kinds of
tour packages are available in
the tourism which helps
customised services and to
provide better assistance to
customers on a tour.
Responsible tourism and
customised services are
mainly affectedby the
tourism industry.
Impact of recent trends
and development
Customised products and
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services
Customers are having their
own needs and demands on
a particular tour and it is a
current trend to provide
customised services to
tourists on the tour.
Packages and services are
now focused on the
customer’s needs ((Kaurova,
and et. al., 2014).). So it has
impacts on the tour operator
companies to make changes
in their working style and
develop customised tour.
Many of the companies are
using market research to
analyse the customers’
needs on a specific tour
which helps them to plan a
better tour against the
customers’ expectations.
Customised products and
services have impacted on
the working styles of the
tour operator company.
Variety in product range
In the recent era, tour
operator organisation plans
impact on the environment of a
particular tourists sites.
Expansion of cruise market
Most of the tourists are now
having the focus to take leisure
experience on tours and
transportation of tourists is one of
them. It is one of the central
attractions for the tourists on a
particular tour. This trend has
forwarded industry to involve a
cruise trip in each of their tour
plan which can provide special
memorable time to tourists. Many
of the tour operators have
contracted with cruise operators
to provide their services on their
tours.
E-commerce
The Internet is vitally used in the
promotions and booking of tours.
It has provided facility to the
customer to easily book their
seats on tours (Horner and
Swarbrooke, 2016). So it has
created a compulsion on the tour
operator companies to give an
option of online booking to
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a general tour of a particular
country or city. But now
companies are more focused
on a particular tour of which
they are having a range of
packages. It helps to attract
customers and to manage
sales and market share of
the company. Medical,
green, adventure etc. are
types of tourism and most of
the companies are now
planning their tour packages
in all of them. It has
enlarged the working area of
the tourism industry and
different organisations are
merged now in it. Medical
organisations are now also
involved in the tourism
industry.
ATOL protection
It is an Air Travel Organiser
License which is must for
the travel company to
organise an inbound and
outbound tourism. It is a
government certification
which authorised an
customers who can help the tour
operator’s organisation to
maintain sales and profits. Almost
40% of tourists are using online
method for booking for a tour
which shows the vitality of E
commerce.
Environmental awareness
Government and citizen have
become more aware of
theenvironment and global
warming issues are the main
cause of environmental
awareness. It has impacted on the
tourism industry also to make use
alternatives which are creating a
negative impact on the
environment. Transportation and
accommodation are the main
cause which affects the
environment so tour operators are
using cycles and Segways for a
site visit.
Discounts
This is a better way to attract
customers towards the tour plans
and most of the customers prefer
those tour operators which are
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