Assignment on Trends in Tour Operators Industry
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Added on 2019-12-04
Assignment on Trends in Tour Operators Industry
Added on 2019-12-04
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TOUR OPERATORS1
Table of ContentsINTRODUCTION................................................................................................................................3TASK 1 Understand the tour operators industry within the travel and tourism sector........................31.1 Analysing the effect of current and recent trends and development of on the tour operators industry............................................................................................................................................3TASK 2 Understand stages involved in creating holidays...................................................................52.1 Stages of tour package and methods..........................................................................................52.2 Evaluating the suitability of different methods of contracting for different components of holidays............................................................................................................................................62.3 Calculate the selling price of a holiday from given information...............................................6Task 3 Be able to review brochures and methods of distribution used to sell holidays.......................83.1 Evaluate the planning decision taken for the design of a selected brochure.............................83.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator..........................................................................................................................................103.3 Evaluate the suitability of different methods of distribution used to sell a holiday for differenttypes of tour operator.....................................................................................................................10Task 4 Understand strategic and tactical decision making for tour operators ...................................114.1 Evaluate the strategic decisions made by different types of tour operator..............................114.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations........................................................................................................................................12Conclusion .........................................................................................................................................12References..........................................................................................................................................132
INTRODUCTIONSince 2010, tourism has been the fastest growing sector in the UK in employment term andthe sector is predicted to grow at an annual rate of 3.8% by 2025. Domestic tourism remains thebiggest component of tourist spending in the UK; hence this has increased growth and successaspects of the industry. In today's growing world, tourism is getting more attention because of theimproved service provision (Ottenbacher and Harrington, 2009). Travel and tourism sector is notonly regarded as a source of visiting different places; but also it is considered as the most importantindustry that helps in economic development of the nation. Thus, the present research study has been emphasizing on Cox and Kings which is thelongest established travel company operating business functions in UK, Japan, India and manyother countries. It is the leading holidays and education travel group that delivers different types ofservices to the customers as per the requirements. Considering this, researcher has also stated theeffects of current and recent trends in travel and tourism industry. Along with this, discussion is alsomade regarding suitability of different methods of contracting. While, developing tour packages, itis essential for the tour operators to undertake strategic and tactical decisions so that all theactivities can be managed in effective manner. TASK 1 UNDERSTAND THE TOUR OPERATORS INDUSTRY WITHIN THETRAVEL AND TOURISM SECTOR1.1 Analysing the effect of current and recent trends and development of on the tour operatorsindustryTravel and tourism industry is regarded as the most developed industry in recent scenariobecause it highly contributes in economic development of the nation. Trends and developmentaspects have been changing; therefore the industry is focusing more on technological dimensions.This also generates the opportunities of growth and success which helps the entity to survive incompetitive market place (Pezenka and Buchta, 2012). The main purpose of Cox and Kings is toprovide travel and tourism services to the clients; therefore chief emphasis should be given towardscustomer's needs and preferences. While delivering services to the client; the subsequent entity hasto ensure that quality amenities are included in diverse packages. 2 star, 3 star and 5 star hotels areintegrated in delivering same sort of services; therefore according to market forces, businesspractices should be determined. Market trends have been changing continuously; therefore this canalso transform external and internal business environment of Cox and Kings (Pigram and Wahab,2000). The practices of the subsequent entity is getting affected from several market forces andtrends and a few are discussed in the below mentioned section:3
In order to survive in current competitive market place, all the business entities have beenemphasizing on new trends and dimensions and currently, central focus is given towardsinternet marketing (Ziakas and Boukas, 2012). The source of internet has been adopted byall the business entities so that convenient services can be delivered to the customers. This isuseful in terms of satisfying and retaining potential customers of the business entity.Therefore, in such respect Cox and Kings should emphasize on e-marketing and e-businessso that amenities can be delivered properly. The entire information related to tour packagesand services should be communicated through online sources by putting it in officialwebsites of the business entity. Along with this, Cox and Kings should also providediscounts and schemes to the clients so that they can promote it to other customers also(Youell, 2000). Travel and tourism industry is also making several changes in the service provision andalong with this, new provisions are also included in the airport facilities. Everyday, so manypeople travel different places; therefore Cox and Kings must focus on convenient servicedimensions. Like other business entities, Cox and Kings should also emphasize on online selling ofproducts and services. This reduces transportation and other costs and as a result, customersatisfaction can be acquired prominently. People who travel frequently from one place toanother should get discounts and schemes which can also help the subsequent businessentity to encourage the level of customer base (Pigram and Wahab, 2000). There should be suitable level of coordination among the travel agency and tour operatorsbecause through that only, better services can be delivered to the respective clients. Alongwith this, accurate and relevant information should be communicated all the time so that toprotect the clients from exploitation and fraud. Cox and Kings has to focus more on quality dimensions so that customers can be retainedfor longer time span (Williams and Elkhashab, 2012). It has been observed that, currently allthe business entities focuses on customer satisfaction aspects because that only enhancesproductivity of the business entity. It is also essential for the business entity to acquirefeedback from the clients so that changes could be made accordingly. At the same time,travel agency (Cox and Kings) can also upgrade the service provision according to markettrends and customer requirements. Thus, it is also essential in terms of enhancing the ratio ofcustomer satisfaction (Dolnicar and Leisch, 2012). There are several ways through whichservice capability can be amended such as discount and schemes, loyalty benefits,improvements according to customer requirements and so on. 4
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