Contemporary issues in hospitality management

Running Head: TOURISM 0
Contemporary issues in hospitality management

TOURISM 1
Contents
Introduction............................................................................................................... 2
Answer-1.................................................................................................................. 2
Critical analysis of how actually global and national brands affect the hospitality
sector with both positive and negative impact......................................................4
Critical analysis of ethical and other sustainable development in the hotel sector
with two practical sustainable hotel examples......................................................6
It is important to declare several challenges as suffered by the hotel industry
with the inclusive of both social and cultural problems of the advancement of the
hospitality industry in regards to tourism destination-..........................................8
Conclusion........................................................................................................... 10
References........................................................................................................... 11

TOURISM 2
Introduction
Hospitality is a dynamic industry with the changing influence of external factors.
Organisations often fail when the competition is extremely high. Successful organisations
manage, develop, create, and acquire resources, which can provide competitive advantage.
Companies build and control relationships with huge number of groups, stakeholders, and
companies (Maxwell, Ogden and Broad bridge, 2010). Globalisation intensifies the
competitiveness to maintain its advantage where they will expand relationship collaborate
networks with one another to become competitive, which has the central idea of challenging,
worrying in regards to the global hospitality services, taxation issues, environmental issues,
and employment issues.
Answer-1
The value of human capital is the main source of the organisational success where the human
resources can allow the advantage to have a competitive advantage. The hospitality sector
faces several challenges are lack of labour, increasing competition, and employee turnover,
which increased the huge direct expenditure, and also the lack of influence attribute employee
nature.
Employee turnover- it is one of the biggest challenge under hospitality industry as it suffers
from the great smooth of supervise turnover that is the consequence of numerous factors such
as unfortunate working situation, deficiency of obligation, job dissatisfaction, which will
influence the employee`s behaviour. This will result into several factors such as poor
supervisions of the captains. Out of the research conducted so far, legal environment where
the turnover pass from the superior with the subject factions such as poor environmental
where takeover problem in HRM (Slåtten and Mehmetoglu, 2011). This attempts to argue
that consequence of many factors such as poor working environment, job dissatisfaction, lack
of commitment, and bad supervision, which affect the employee`s attitude and behaviour.
Service quality helps in creating inexpensive benefit in the hospitality sector on the ground of
which any hotel cannot make it continuously to enhance and develop its service superiority.
Competitive gain can be generated from the interior foundations, which includes features
such as infrequency, individuality, and non-substitutability at the end of the service
distribution system. It may be differentiated as the unique advantage for the hotel
organisation, which cannot be effortlessly copied.

TOURISM 3
In order to participate and finally distinguish offerings amongst the hospitality facilities. First
can be competition on the basis of minimising costs and price that will lock that the customer
care has not emerged in the complex level to sustain and develop. In the level of turnover, it
is seen that the employees who are quite organised with different approaches for the service
quality management have served the customers. The first and foremost aim to avail services
where a holistic approach has been employed and it even have future sights from all the
levels of the company (Marasco, Martino, Magnotti and Morvillo, 2018).
Growing rivalry- Boarding-houses are everywhere, which indicates unrestricted is already
overbuilt. There are several available hospitality room, which is qualified of the companies
who are desired to be rent on. The increasing competition involves cost cutting for the efforts
to avail huge value to reduces, and guests when the profits are generated. For example- the
hotel industry has been confronting huge level of competition and one of the biggest threat in
2017, which is beyond opposition from Airbnb. The valuation was over 10 billion dollars that
is quite advanced than many other great chains of hotels such as Hyatt. This application has
destructed hotel industry as it avails customers with the units at low cost. Steep fall in the
occupancy ratio in the waking of worldwide slowing down and cutthroat competition among
the tourism workers in the shrinking market, which have brought down the hospitality sector
rents drastically across the nation. The rivalry in Europe has been occasioned in the low
occupancies. Therefore, average number of room has been almost 30 percent in all the major
vacation markets. Rooms are not now sold for less than but they are bundled with the
packages such as airport transfers, packages and the day tourism. Competition calls for
origination in the Tourism industry (Bowden. 2019).
Lack of labour- shortage of labour and its impact on this industry in every geographic
location that was consistently faced by the hoters. Capital does not limit the extended
hospitality sector but human resource is the same concern. Shrinking labour force is the
major challenge faced by the global hospitality industry as per the international society of
hospitality consultants that has been recently convened for the brainstorming world issues
and rank them as per their priorities. Failure of adequate address low pay, demography, level
of wages, and reputation for long hours are some of the important and contributing factors.
Professionals in the creative hospitality have started to create the innovative strategies in
order to capture and keep high quality of workers. For example- nearly 3, 30,000 staff have
been working in UK industry that has been considered by leaving the UK because of Brexit
that has finally has resulted into lack of staff. The survey launched by the collaborated