Tourism And Hotel Issues Report 2022

Running head: TOURISM AND HOTEL ISSUES
TOURISM AND HOTEL ISSUES
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Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................3
Tourist market potential...................................................................................................3
Transport development....................................................................................................4
Accommodation development.........................................................................................5
Crisis and risk management.............................................................................................6
Social media Influence....................................................................................................7
Visitor experience development......................................................................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................10

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Introduction
Tourism refers to travel that is done wither for business purpose or for pleasure and it
also includes- accommodation activities, the business of attraction of customers, and also include
the entertainment of the tourists (Camilleri, 2018). Moreover the work tourism organization has
defined the term tourism in more simple words to going beyond the perception of holiday
activities only. Moreover tourism can be divided into domestic and international tourism.
Moreover tourism plays a very important role in determining the revenues of certain regions
which are dependent upon travel and tourism for their earning and sometimes it is also applicable
in case of countries. It is important for the nations because it has got a direct impact on the
educational, social and the economic sectors of the society and also it determines the
international relations. Tourism and the hospitality includes convention planning, attractions
management, event planning, customer service, food service, lodging, gaining, sales, marketing
and also travel. The area selected for the purpose of this study is Norway. It is a country with
glaciers, mountains and also deep coastal fjords. The capital city of Norway is Oslo which is
basically a green city with museum and lots of space. Moreover Norway is known for its
adventure sports of water and hiking. The main aim of the paper is to discuss about different
tourism and hotel challenges being faced by the country. The paper will therefore discuss about
the tours market potential of Norway, transport development, accommodation development,
crisis and risk management, social media influence and development of visitor experience.

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Discussion
Tourist market potential
Tourist market includes a location that has limited resources and therefore it becomes
necessary for the tourism businesses to understand the market for selection of the right target
segment which can help in improving the market potential (Prebensen, 2017). One of the
emerging market segment of tourism includes the adrenalin seekers. The adrenalin seekers are
the ones who prefer adventure sports. Adventure sports have also recently been recognized in the
Europe tourism and travel market and as a result the same is growing in Europe. This segment of
the market is usually driven by the specialized magazines, Television shows and also the
marketing ploys (Tjørve, Lien & Flognfeldt, 2018). Moreover videos are also made in such
locations for attracting attention of the adrenaline seeker. The adrenaline seekers are the ones
who are interested in excitement and adventure and therefore according to the TAMS or the
Travel activities and motivations survey some of the major outdoor interests of this group of
people includes- river rafting, hot air balloon and also hiking and other water sports which are all
done in Norway due to its locational advantages (Becker, 2016). Moreover according to the
TAMS report, the interest of the adrenaline seekers increases in case of categories such as
enjoying the unspoiled nature and adventure and excitement. Therefore adrenaline seekers
market segment will be appropriate for Norway. This is so because the country encompasses
glaciers, mountains and also the coastal Fjords and therefore these places can provide for various
adventure sports such as hiking, water sports and also hot air balloons. Some of the most exciting
things that can be done by the adrenaline seekers includes locations such as Romsdalseggen,
Geiranger Fjord, Aurlandsfjellet National touristy route, Tromso Fjords, Pulpit Rocks, Kjerag,
Trolltunga, Trollstigen, Lofoten Island, Geiranger Skywalk, Nordmarka, Stegastein Lokkout and

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others. The Romsdalseggen provides the best hikes in the world with sceneries that are
breathtaking in the alpine environment, and having the view of most of the mountain peaks
(Boniface, Cooper & Cooper, 2016).
Transport development
Transport refers to the movement of animals, people or even other things from one place
to another and also includes the transportation modes or the vehicles that are used for the
transport. Tourism includes transporting people from one to another comfortably because the
main aim of the tourism is to reach a destination. Therefore the tourism industry makes use of
different means of transportation for transporting the people from one location to another.
Moreover transportation helps in carrying the passenger to the locations where tourism services
can be availed by them (Kanwal et al., 2020). Therefore transportation development in this
regards refers to development of different vehicles, making use of technology and also
infrastructure in order to speed up the entire process of transportation of the tourists. The water
of a particular region and the road conditions has a major impact on the tourism services. If the
road transport and water availability can be developed the same will have a major impact on
tourism of that location. Therefore some of the major problems that are presently being faced by
transportation in Norway include- the poor infrastructure of public transport, congestion and also
the electrification of transportation. Therefore transportation development for overcoming the
problems presently being faced with Norway can help in improving the overall experience of
tourism. Further it has also been found out that affordability is also a problem that is faced by the
travelers in Norway and therefore development of a budget friendly transportation scheme by the
public transport modes of communication can help in improving the experience for the travelers.
Moreover if the public transport infrastructure can be improved, the problem of congestion can

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be overcome then the tourists will have a comfortable and convenient journey while travelling.
Moreover transportation development has a major role to play in development of both domestic
and international tourism of the country. Moreover if the total road network can be increased in
the country then the problem of long distance journeys can be overcome.
Accommodation development
Accommodation refers to a place of temporary dwelling and lodging. There can be
different types of accommodation such as motels, hotels, apartments, home stay and others.
Moreover in the hospitality industry accommodation come with various other entertainment
options of the tourists. In tourism activity, accommodation is a major activity as the tourism
companies can provide for lodging and food services that is included in the charges for the entire
duration of tourism (Iversen, Hem & Mehmetoglu, 2016). Moreover accommodation has a major
role to play in the tourism industry as tourism is dependent upon the quantity and quality of
accommodation. Therefore accommodation is an essential part of tourism development. It is
usually the comfortable hotels and other accommodation facilities that help in attracting the
tourists. Moreover good accommodation facilities can provide the tourists a feeling of being at
home by providing them the same comfort they get in their homes. Further it has also been
observed that if a tourist stays in a poor quality hotel then they may not return back to that place
again. Therefore accommodation has a major role to play in determination of the tourism
destination. Therefore it is necessary to provide the tourists with comfortable accommodation
facilities at affordable prices (Nyns & Schmitz, 2019). Some of the major trends in the
accommodation industry that may have an impact on the Norway tourism include- presence of a
Chatbot for looking after the needs of the customers 24*7. Further the mobile applications are in
trend that can help the tourist in easy access to their accommodation facilities and other nearby

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services, use of digitalized room keys for easier access to rooms, reducing the waiting time of the
guests, assistants that will be voice activated such that the needs of the tourist can be met as soon
as it arises. Different technologies used by the accommodations for making improving the
booking options and making it easier for the tourists, making use of social media to promote the
accommodations, better customer service through professionalization and influencer marketing
techniques for reaching the tourists. These trends will also have an impact on tourism in Norway.
Moreover it can also help in improving the development of tourism in Norway as well. If the
tourists of Norway are provided with good accommodation facilities their overall experience will
be improved as they will associate their stay with the place and as a result tourism development
will happen. Moreover the adrenaline seekers will be tired after a long day of participation in
different adventure sports and then they will want comfortable accommodation facilities and if
they get the same they will feel good. Therefore good accommodation facilities can help in
improving this feel good factor of the tourists.
Crisis and risk management
Crisis or risk can occur at any time because of the uncertainty of future. Moreover crisis
and risks can occur at any time using tourism as well because of various uncontrollable and
controllable factors such as earthquakes, terrorist attacks,extreme weather conditions, tsunamis
or issues related to the health of the tourists. Therefore it becomes necessary for the tourism
managers to be well aware of tourism crisis management (Papaioannou & Shen, 2018). It
includes developing different plans, manuals, or measures for quick response to the events of
disaster. This will also help in reducing the negative impacts on the tourists. A well planned
tourism business is one that has already made a plan for risk or crisis management such that
necessary actions can be taken when a problem arises. Tourism risk or crisis includes all those

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incidents that may have a long term impact on the customers’ ability to trust a place or an
organization and that may also affect daily operations of the company. Some of the major
tourism risks that happen in Norway includes poor weather conditions especially during the
winters and many tourists are injured during hiking due to lack of proper equipment’s or even the
harsh weather. Therefore while the adrenaline seekers may be carrying out some adventure sport
they may be faced with tourism risks due to the nature of Norway itself. Therefore it is necessary
on part of the tourism businesses and managers to have a proper plan for tourism management
that includes- identification of all risks, determination of a strategy for risk management, having
a plan for risk management, teaming up with all stakeholders, training the staff such that they can
help in rescuing the tourist. Moreover it is also necessary to test the plan, the risk or crisis also
needs to be communicated to all the stakeholders and retrieving the business after such crisis.
Social media Influence
Social media influence in terms of tourism refers to engaging customers through social
networking sites in order to help them in taking informed decisions. moreover social media
influence in case of tourism cam help the destination such as Norway by publishing positive
reviews about the place in different social media platforms such that others tourist can see the
same and get attracted to that particular locations. There are different social media platforms that
can help in promotion of a particular location and it includes Facebook and Instagram. This is so
because social media users usually use these two platforms for writing about their experience
related to visit of a place and make the same public (Harrigan et al., 2017). Further there are
different travel companies which have their official websites for the same purpose such as
Airbnb, tripadvisor. These websites and social media platforms can help in promoting tourism in
Norway. These platforms and websites can help the country in being more visible over any other

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destination spot. Moreover these platforms can help in publicizing and advertising tourism in
Norway and thereby welcoming and attracting tourist. It can help in increasing the awareness of
the tourists and especially the adrenalin seekers about the different places of hiking and other
adventure sport locations in Norway.
Visitor experience development
Tourist experience refers to the way the tourists participate in the tourism. Tourism
experience refers to all those activities by which individual are engaged in their personal terms
especially to their pleasant memories and therefore it allows the tourists to build their experience.
Therefore the tourism experience helps in satisfaction of some major needs of the tourists.
Moreover there are different dimensions of experience for the tourists: the phases, the outcomes
and the influence of experience. There are for main sectors of the contemporary tourist
experience and it includes- food and beverage, travel and tourism, lodging and also recreational
activities. The two major contemporary tourist experience sectors of Norway include recreational
activities sector and travel and tourism. The recreational activities of Norway include the
country’s love for outdoor activities. There are different types of sports that are supported by the
country such as dog sledging, mountaineering, downhill skiing, and whitewater rafting, and also
angling. Further the country also supports cross country skiing and also hiking. Moreover some
of the major attraction for tourists in Norway includes- landscapes across the Arctic Circle. The
country is also known for its Fjord Coastline Mountains and coastline (Oklevik et al., 2019).
These activities actually help the country in attracting the adrenaline seekers. These people are
always seeking for thrilling activities and the same can be provided to them by Norway. Tourist
experience development includes carrying out all those activities that can help in improving the
tourists overall experience. Therefore tourism that is based on the concept of improving

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customer’s experience aims at providing intangible and differentiation value to the customers
which makes this form of tourism different from the traditional concepts of tourism.
Conclusion
Therefore from the above discussion, it can be concluded that it is necessary for tourism
businesses to have proper knowledge of the different contemporary tourism and hotel issues.
There are different factors and issues that need to be considered by travel and tourism businesses
of different countries. Some of these factors and issues includes- the tourist market potential,
transport development, accommodation development, crisis and risk management, social media
influence and visitor experience development. Therefore from the paper it has been understood
that tourist market potential includes- different segments of tourist market who have some
expectations from their travel and tourism activities for instance the adrenalin seekers have the
expectation of participation in some sort of adventure sport and others. Further from the paper it
has also been observed that transport development is deeply associated with development of
tourism in different nations because transport development can help in making the entire
transition of the tourists comfortable and easier. Further another major factors that can help in
development of tourism includes- accommodation development. Accommodation as has been
observed from the paper refers to faculties of comfortable lodging, temporary stay at any place
which can provide the same comfort as that of home. Therefore accommodation development is
also considered as an important part of tourism development. Further it is also evident from the
paper that tourists often have the habit of associating their stay with a place and therefore their
experience of tourism and travel is influenced by their stay at a proper place. Moreover from the
paper it has also been understood that it is necessary for the travel and tourism businesses to have
a tourism crisis and risk management plan such that in case any problems arises it can be dealt

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with properly and safely. The paper has discussed about the different ways of dealing with risk
and crisis management in tourism. The role of social media influence in promoting tourism is
also understood from the paper. Lastly the paper discussed about ways for development of
tourists experiences.

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References
Becker, E. (2016). Overbooked: The exploding business of travel and tourism. Simon and
Schuster.
Boniface, B., Cooper, R., & Cooper, C. (2016). Worldwide destinations: The geography of travel
and tourism. Routledge.
Camilleri, M. A. (2018). The tourism industry: An overview. In Travel marketing, tourism
economics and the airline product (pp. 3-27). Springer, Cham.
Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer engagement with tourism social
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Iversen, N. M., Hem, L. E., & Mehmetoglu, M. (2016). Lifestyle segmentation of tourists
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Kanwal, S., Rasheed, M. I., Pitafi, A. H., Pitafi, A., & Ren, M. (2020). Road and transport
infrastructure development and community support for tourism: The role of perceived
benefits, and community satisfaction. Tourism Management, 77, 104014.
Nyns, S., & Schmitz, S. (2019). Informal tourist accommodation: geographic and ethical issues.
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Papaioannou, E., & Shen, S. (2018). Risk Management in Tourism Ventures'. The Emerald
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