Exploring Tourism Potential and Issues in Mumbai: A Comprehensive Report

Contemporary hotel and tourism issues 0
Contemporary Hotel and tourism
issues
Student’s Name

Contemporary hotel and tourism issues 1
Contents
INTRODUCTION......................................................................................................................2
Tourism potential market of Mumbai........................................................................................3
Influence of transport development...........................................................................................4
Accommodation Development influence on tourism................................................................5
Crises and risk management.......................................................................................................6
Influence of Social Media on Tourism.......................................................................................7
Visitor Experience Development...............................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................11

Contemporary hotel and tourism issues 2
INTRODUCTION
The nominated destination for the report is Mumbai. The Indians affectionately calls it as the
“City of Dreams”. Mumbai is well known as the financial capital of India, which covers all
the trade and the investments and is also considered as the cultural center. This city never
sleeps and has beautiful miracles created by the God, which includes the sunset at the
Arabian Sea, Malabar Hill, Church gate, Film city. This city possesses the most distinguished
designer labels and the products. It delivers the extraordinary and memorable experience to
its tourists. The city of dreams is considered as the best city to visit because this city
welcomes all the religions and faiths warmly and maintains the friendly relations with the
people. Mumbai has a beautiful and attractive colonial architecture and consist of several
bazaars, temples and fancy hotels. This city has a beautiful nightlife and provides a
memorable experience to the visitors to the city (Inversini et al, 2015).
(Source: Native Planet, 2018)

Contemporary hotel and tourism issues 3
The report will cover the new tourism market potential that the destination manager must
focus to grow its market and enhance the tourism industry. It will describe the influence of
transport and the accommodation development on the growth and the development of
Mumbai. It will cover the potential risk and the crisis that the manager must focus for
effective growth of the tourism industry and providing the memorable experience to the
tourists. The report will describe the importance of adopting the social media tool to market
the services at a larger pace (Scheyvens and Biddulph, 2018).
Tourism potential market of Mumbai
It is analyzed that the Mumbai city has the great potential for the youngsters and becomes the
attractive tourist place by providing the greater facilities and advancement of the services
provided to the tourist. The city has adopted the various techniques to increase the market
potential of tourism by launching the different services, which will help in growing the
tourism industry. The youngsters and the middle age population strive for doing more sports
activities and attracts to water sports. To develop the potential market Uber has launched the
Uber boat service in Mumbai by collaborating with Maharashtra maritime board to attract
more tourists and deliver a valuable experience to the tourist. It will provide a memorable
experience to travel to the Gateway of India, Mandwa, and Elephanta. Development of this
service will establish the market potential for the tourism sector to attract more and younger
generations and grow the tourism industry (Devashish, 2011).
The Mumbai city has developed the potential market for the foreigners by taking the
initiatives such as providing the proper sanitation facilities and developing the infrastructure
facilities to provide the best service to the foreigners. There is huge market potential for the
foreigners because the hotels of Mumbai provide the best services to the foreigners from
delivering the personalized experience to the millennials to providing the well-renowned Spa