Tourism And Hotel Issues Report 2022

Running head: TOURISM AND HOTEL ISSUES
TOURISM AND HOTEL ISSUES
Name of Student
Name of the University
Author Note

TOURISM AND HOTEL ISSUES1
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................3
Tourist market potential...................................................................................................3
Transport development....................................................................................................4
Accommodation development.........................................................................................5
Crisis and risk management.............................................................................................6
Social media Influence....................................................................................................7
Visitor experience development......................................................................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................10

TOURISM AND HOTEL ISSUES2
Introduction
Tourism refers to travel that is done wither for business purpose or for pleasure and it
also includes- accommodation activities, the business of attraction of customers, and also include
the entertainment of the tourists (Camilleri, 2018). Moreover the work tourism organization has
defined the term tourism in more simple words to going beyond the perception of holiday
activities only. Moreover tourism can be divided into domestic and international tourism.
Moreover tourism plays a very important role in determining the revenues of certain regions
which are dependent upon travel and tourism for their earning and sometimes it is also applicable
in case of countries. It is important for the nations because it has got a direct impact on the
educational, social and the economic sectors of the society and also it determines the
international relations. Tourism and the hospitality includes convention planning, attractions
management, event planning, customer service, food service, lodging, gaining, sales, marketing
and also travel. The area selected for the purpose of this study is Norway. It is a country with
glaciers, mountains and also deep coastal fjords. The capital city of Norway is Oslo which is
basically a green city with museum and lots of space. Moreover Norway is known for its
adventure sports of water and hiking. The main aim of the paper is to discuss about different
tourism and hotel challenges being faced by the country. The paper will therefore discuss about
the tours market potential of Norway, transport development, accommodation development,
crisis and risk management, social media influence and development of visitor experience.

TOURISM AND HOTEL ISSUES3
Discussion
Tourist market potential
Tourist market includes a location that has limited resources and therefore it becomes
necessary for the tourism businesses to understand the market for selection of the right target
segment which can help in improving the market potential (Prebensen, 2017). One of the
emerging market segment of tourism includes the adrenalin seekers. The adrenalin seekers are
the ones who prefer adventure sports. Adventure sports have also recently been recognized in the
Europe tourism and travel market and as a result the same is growing in Europe. This segment of
the market is usually driven by the specialized magazines, Television shows and also the
marketing ploys (Tjørve, Lien & Flognfeldt, 2018). Moreover videos are also made in such
locations for attracting attention of the adrenaline seeker. The adrenaline seekers are the ones
who are interested in excitement and adventure and therefore according to the TAMS or the
Travel activities and motivations survey some of the major outdoor interests of this group of
people includes- river rafting, hot air balloon and also hiking and other water sports which are all
done in Norway due to its locational advantages (Becker, 2016). Moreover according to the
TAMS report, the interest of the adrenaline seekers increases in case of categories such as
enjoying the unspoiled nature and adventure and excitement. Therefore adrenaline seekers
market segment will be appropriate for Norway. This is so because the country encompasses
glaciers, mountains and also the coastal Fjords and therefore these places can provide for various
adventure sports such as hiking, water sports and also hot air balloons. Some of the most exciting
things that can be done by the adrenaline seekers includes locations such as Romsdalseggen,
Geiranger Fjord, Aurlandsfjellet National touristy route, Tromso Fjords, Pulpit Rocks, Kjerag,
Trolltunga, Trollstigen, Lofoten Island, Geiranger Skywalk, Nordmarka, Stegastein Lokkout and