Challenges Faced by Tourism Industry due to COVID-19: A Study on TUI

FOUNDATION YEAR PROJECT
(To determine the challenges faced by
tourism industry over its operations and
functions due to outbreak of global
pandemic COVID-19. A study on TUI)

Table of Contents
CHAPTER ONE: INTRODUCTION..............................................................................................3
Research topic.............................................................................................................................3
Research background..................................................................................................................3
Research aim...............................................................................................................................3
Research objective......................................................................................................................3
Problem of the research...............................................................................................................3
Research Questions.....................................................................................................................4
CHAPTER 2: METHODOLOGY ..................................................................................................5
Research methodology................................................................................................................5
Gantt Chart..................................................................................................................................5
CHAPTER 3: LITERATURE REVIEW ........................................................................................8
What are the challenges faced by TUI over its operations and functions due to outbreak of
global pandemic COVID-19?.....................................................................................................8
What is the impact of COVID-19 over business performance of TUI?......................................8
What are the strategies adopted by TUI to reduce the negative impact of COVID-19 over
business performance?................................................................................................................8
CHAPTER 4: SECONDARY DATA ANALYSIS ........................................................................9
Presentation of findings...............................................................................................................9
Summarisation of findings........................................................................................................10
CHAPTER 5: CONCLUSION .....................................................................................................11
REFERENCES..............................................................................................................................12

CHAPTER ONE: INTRODUCTION
Research topic
To evaluate the challenges faced by tourism industry over its operations and functions
due to outbreak of global pandemic COVID-19.
Research background
The background of the research is to determine the issues which are faced by tourism
industry due to the outbreak of pandemic. Tourism industry is one of the growing industry but
the crisis has created a great impact on the performance and growth of industry (Škare, Soriano
and Porada-Rochoń, 2021). The chosen organisation for this investigation is TUI, it is a travel
and tourism company that deals in varieties of services including charter and scheduled
passenger airlines, cruise lines, package holidays and hotels and resorts.
Research aim
To determine the challenges faced by tourism industry over its operations and functions
due to outbreak of global pandemic COVID-19. A study on TUI
Research objective
 To examine the challenges faced by TUI over its operations and functions due to outbreak
of global pandemic COVID-19
 To analyse the impact of COVID-19 over business performance of TUI
 To discern the strategies adopted by TUI to reduce the negative impact of COVID-19
over business performance
Problem of the research
The problem which is identified within this research is that due to pandemic tourism
industry faces issue related to managing operational and functional activities of business.
COVID 19 has influenced the function and operation activity of tourism industry which leads to
poor performance and productivity (Yeh, 2021). The outbreak has create a negative impact on
the tourism industry as they were not able to survive in competitive environment and also face
difficulty for attracting potential customers. Thus, this investigation is gong to identify the
challenges faced by tourism industry due to crisis. These issues creates a great impact on the

business performance and growth due to which it becomes challenging to achieve the goals and
gain competitive advantage in market.
Research Questions
 What are the challenges faced by TUI over its operations and functions due to outbreak of
global pandemic COVID-19?
 What is the impact of COVID-19 over business performance of TUI?
 What are the strategies adopted by TUI to reduce the negative impact of COVID-19 over
business performance?