Analysis of Tourism and Biodiversity in Romania

The assignment details provided are related to a study of tourism and biodiversity in Romania, focusing on the country's central and eastern regions. The document contains a list of references to academic papers and books that discuss various aspects of tourism in Romania, including cultural heritage sites, festivals, camping tourism, and economic implications. The assignment is likely from a university course or research project related to tourism studies, geography, or environmental science.

Research Project

SUMMARY
In this research project there is discussion about importance of tourism at Sighisoara.
Aim of this research is to understand role of different organisations and individuals in developing
tourism business at Sighisoara. In this investigation, there is discussion about different aspects
which importance of tourism on country is analysed. With this it will be clear that there is
economic assistance to Sighisoara with increment in tourism activities. Information is collected
through primary i.e. questionnaire and secondary sources. It is evaluated that there is important
role of local people and businessmen to enhance tourism activities.

ABSTRACT
This study is based on tourism sector and its impact on economic stability of country.
Chosen destination in this investigation is Sighisoara and it has instability in economic terms. So
information is collected from 30 respondents as primary sources through questionnaire and
secondary information for acquiring knowledge about it. There is positive impact on economic
growth through taxes, foreign currency reserve, etc. of Sighisoara with increase in tourism
business. It is evaluated that participation of local people residing at Sighisoara plays crucial role
and it is essential to promote tour operates to make sure about optimal use of resources and
proper planning regarding planning for transportation. Safety and security at Sighisoara are
considered by visitors before collecting it as visiting destination.

Table of Contents
SUMMARY.....................................................................................................................................2
ABSTRACT.....................................................................................................................................3
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Creating awareness among people about importance of tourism................................................3
Impact of tourism on a financially unstable country Sighisoara, Romania...............................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
CHAPTER 4: ANALYSIS AND FINDINGS.................................................................................9
Data analysis...............................................................................................................................9
Data interpretation.....................................................................................................................11
Chapter 5: A Critical Appraisal, Recommendations & Suggestions for Further Work.................16
A Critical Appraisal..................................................................................................................16
Recommendations.....................................................................................................................16
Suggestions for Further Work...................................................................................................17
Chapter 6: Conclusions .................................................................................................................18
REFERENCES..............................................................................................................................19

TITLE:
Analysing the importance of tourism in Sighisoara, Romania.
CHAPTER 1: INTRODUCTION
Overview of the Research
Tourism is considered as one of the world's leading and fastest growing industry which
has a huge impact on the overall economic condition of country. Tourism is also refers as the
major income source for many countries, thus it is also effective in developing opportunities for
people to support revitalise local economies. Sustainability is one of the most debated element of
tourist destinations, thus the prior motive of each tourism organisation is to attaining sustainable
growth within the market place. Romania is considering as the most essential tourist attraction,
the inhabited Citadel of Sighisoara. In current market, there is difference in demand of visitors as
per difference in their geographical region (Andra-Topârceanu and. et. al., 2017). With tourist,
there are some benefits to country as well as economic development of country, increase in
employment opportunities, increase in foreign exchange reserve, etc. but as well there are some
issues also such as improper use of resources, lack of education about sustainability of
environment to people, etc. which affects countries growth and development.
Background of the Research
Tourism is the most leading industry which has huge impact over developing the
financial stability of a country. Corruption is refers as an essential issue, which can be seen
everywhere in the country and as per the study 2018 was a large year on Romania because
individuals finally recognised through the developing tourism sector in Romania that as a
country is evolving at a faster rate than most of the other tourist attraction places. In the
comparison with other attractions or countries like Bulgaria and Hungary have a below rate of
GDP around 4 percent than Romania. The country has attaining exactly double annual change
GDP which exist around 7%. There is negative impact on growth and development of
Sighisoara, Romania because of tourism activities (Botezat, 2015). Hence it is important to
make strategies through which they can make positive impact on financial activities of country.
Rational of the Research
Importance of this study to understand role of visitors in improving condition of
organisations and countries in achieving benefits from this. In current market role of visitors are
1

important because they give improvement to currency exchange rate, so foreign currency reserve
is increasing with rapid speed. With this research, investigator is able to understand benefits if
business has to be open Sighisoara, Romania and benefits which they can drive from visitors.
With the help of this research, knowledge about tourism can how it affects growth of country can
be evaluated. Researcher is able to know about impact on financially unstable country
Sighisoara, Romania. It also provides knowledge about strategies which positive impact on
country can be made through tourism activities.
Research Aim
To understand how different organisations and country gets benefits from increasing
number of tourists. A case on Sighisoara, Romania.
Research Objectives
 To creates awareness among people about importance of tourism. To study the impact of tourism on a financially unstable country Sighisoara, Romania.
Research Questions
 Do you aware about importance of tourism?
 What is the impact of tourism on a financially unstable country Sighisoara, Romania?
2

CHAPTER 2: LITERATURE REVIEW
Creating awareness among people about importance of tourism
Tourism is the sector which has different mindset as compared to different individuals
and there mindset. It is important to relate it with different aspects in order to get overall
development of country (Gaman and Răcășan, 2015). Tourism refers to group of activities
performed by different activities offered as accommodation, hospitality, retail shops,
transportation, amusement and entertainment activities, etc. These days people visit for different
purpose such as business trip, family outing, vacation tour, trekking, etc. So there is difference in
demand of consumers, with change in their trips. It is important to consider their demand in order
to make them best experience while touring.
There is requirement of different services to tourist such as transportation,
communication, accommodation, entertainment, etc. This makes trip best and relevant in current
market. Tourism activities creates business opportunities for country as well as people residing in
local geographical region. According to Kshitiz Thakur (2018), There is development of
economy of country through income generation, increment in GDP, generation of job
opportunities, etc. when there is development of country, then living standard of people also gets
improved. Local architecture, artisan, etc. gets enhanced because of tourism. Foreigners have
more craze for local and traditional things take them satisfied, so local art becomes world wide.
Ambiance of Sighisoara, Romania is very beautiful in the form of colourful cities, windows, etc.
This city gives historical view about country, so it is easy fir visitor to get knowledge about old
history of this city. Sight views from different places are pleasant and they give immense
pleasure to visitors. This city is also famous for handicraft at international level.
So in current market, it is important to create awareness among people to get positive
outcome in the city as improvement in growth of country. There are five ways through which
awareness about tour and travel can be created , some of them are discussed as under-
Creating unique and different tour packages- There is requirement of new and innovative
packages through which people are ready to visit Sighisoara. There is requirement of discounts
by tour operators so people are ready to visit this place which assist in improving economic
condition of country (Ilie and. et. al., 2017). As people plan vacations and ready to face new
adventurous lace, so discount offers makes them to plan for Sighisoara.
3

Marketing activities for promoting local culture- Marketing activities for Sighisoara,
Romania has to be created which shows local culture, tradition of destination. This is the best
way to keep local people aware about their role in growth of economy of country. There are
different traditional and architecture scripture for which tourist wants to visit it.
Creating awareness program- There must be awareness program which makes it easy to
understand for local people about importance of tourist. There are possibilities of mis – use of
resources, so it is important to make clear understanding about optimal use of resources. So local
residing people at Sighisoara, Romania has to be considered. This makes it easy to make
strategies for overall growth and development of association.
It is important to create awareness because it assist in creating demand for consumable
goods (Ilieş and. et. al., 2017). There is good relations with other countries, so this provides
assistance in the form of economic growth and development. When local people are aware about
important to tourism, then they will also give assistance to tourism related activities. Tourist get
good and familiar environment at destination, then good image about destination can be created.
With implementing above mentioned strategy it is easy to create awareness among local residing
people at Sighisoara, Romania because they also play important role in growth and development
of tourism sector.
Impact of tourism on a financially unstable country Sighisoara, Romania
There is direct relationship between economic stability and tourism activities of country.
It is important to plan activities properly through which positive impact on growth of country can
be done. Sighisoara is a city at Romania, there are different destinations which people can visit,
but at the same time, this country is not financial stable (Teodorescu and. et. al., 2016). With
tourism activities, there is some improvement in economic country because currency exchange
rate increases, employment in city improves, etc. This gives emphasise on developing economic
condition of country. Tourism sector is source of public as well as private income for people
residing at Sighisoara.
There is requirement of different activities such as transportation, accommodation,
activities related to entertainment, etc. These are the sources which makes it easy for tourist to
make their trip best in industry (Ilieș and. et. al., 2017). When tourist came to Sighisoara, then
there is more trade, foreign currency reserve, income through tax, etc. These are the ways
through which Sighisoara can become financially stable. So it is essential to understand demand
4

of consumers and then provide facilities in better and effective manner. According to Edward
Nissan , Miguel-Angel Galindo and María Teresa Méndez (2018) there is direct relationship
between tourism activity and economic growth of UK, so it is important to consider change in
demand of consumers, through which satisfaction to workers can be provided. With tourism
activities, there is employment to people which assist in improving living standard of local
people. This also makes people aware about different brand which are recognise at international
level. When tourist came at Sighisoara, then there are different taxes which are collected from
them through different sources such as tickets and other expanses. So there is economic stability
at Sighisoara.
Funds which is collected from tourist has to be utilise to maintain infrastructure of
different destinations. This assist in maintaining sustainable growth and development of country.
There is improvement in GDP, inflation rate of country (Light, 2016). In order to understand
role There are different emerging destinations at Sighisoara so marketing activities has to be
performed for creating awareness about this destination. So tourism sector plays essential role of
growth and development of country. Sighisoara is able to stand at international level, when
tourist destination gives good impression to visitors as in current market, people want to visit and
explore new places.
5

CHAPTER 3: RESEARCH METHODOLOGY
Research is the study of topic for providing some specific information to reader or
making strategies through which issues can be resolved. So this is systematic investigation which
assist in getting appropriate conclusion and recommendations about study topic (Lupu,
Brochado and Stoleriu, 2019). In this research, there is discussion about importance of tourism
so there is use of different tools and technique for successful completing of investigation.
Research methodology is the study which provides complete information about techniques. This
can be understood with the help of “Research Onion”.
Research philosophy- Research philosophy is the measure through which systematic
collection of information can be done by collecting information in appropriate and systematic
manner. There are three type of research philosophy i.e. pragmatist, interpretivist, positivist. In
this study, pragmatist study is used because this is the best way to analyse phenomenon through
which information is collected and analysed.
Research approach- Research approach provides information about plans and procedure
through which information is collected about systematic pursuing investigation for the purpose
of data collection, analysis and gathering of information (Stoian, 2018). There are two ways of
research approach i.e. inductive and deductive approach. Deductive method is best for this
research because this is the best way which makes it easy to understand detailed method to
collect and gather information for interpretation.
Research design- Research design is the structured format in which study is done.
Research design has to be done in best and relevant manner because this is the way through
which information has to be communicated to reader (Mahika, Rădulescu and Aluculesei, 2015).
There are three types of research design i.e. descriptive, exploratory, experimental. In this study,
descriptive is used. Under this method, complete information about conducting investigation can
be done. This makes clear understanding about ways and systematic method to study research
topic i.e. analysis of importance of tourism in Sighisoara, Romania.
Research method- There is requirement of some systematic way to conduct research.
There are two methods of research i.e. qualitative and quantitative method. Qualitative method
refers to way in which information is not collected under mathematical aspects. This provides
information about human behaviour and reason behind specific decision making. Hence it
answers of what as well as why. It makes easy to provide specific view about research topic with
6

analysis of various aspect. Advantage of this method is theta there is few restrictions which
makes it easy to understand about research topic. While disadvantage of this method is it is time
consuming.
While quantitative method refers to systematic investigation of research topic with the
help of statistical and mathematical format (Marin-Pantelescu, 2015). This assist in developing
changes which are specific and significant for analysing phenomenon with the help of statistical
model or theory. In this study, qualitative research method is used because this is the best way
for evaluating results which are collected.
Source of data- Research is the in- depth and systematic study of topic for providing
recommendations and conclusions over it. There are two methods through which information
about importance of tourism in Sighisoara, Romania can be collected i.e. primary and secondary
source.
Primary source refers to information which is collected from individuals through one to
one basis. This source assist in collecting new and fresh data from respondents to know their
views about importance of tourism in Sighisoara, Romania. There are different methods to
collect primary information i.e. questionnaire, personal interview, focus group, etc. In this
research, questionnaire is used. In this there are some set of questions related to topic which is
filled by respondents to inform about their opinion.
Secondary source of information is collected with the help of online sources, books,
journals, etc. This is the best way to know overall view about importance of tourism in
Sighisoara, Romania (Nicula and Spânu, 2017). This assist in making clear understanding with
considering current trend. Secondary information is collected by others, so it is important to
collect which is up to date and authentic.
Research sampling- Sampling is the way through which some respondents are selected
from the crowd because it is not possible to collect from whole population. There are two
methods of collecting information i.e. random and non random sampling. In this study, random
sampling is used in which there is equal possibilities of being selected from crowd. So
possibilities of partiality in gathered information is low (Stoian and Dejica, 2016). 30
respondents are selected for the purpose of sampling.
Research ethics- There are some ethical considerations which researcher kept in mind
while conducting research such as deception, confidentiality, risk of harm, etc. It is essential
7

because these are the ways through which false representation of information can not be done.
Respondents are aware about reasons behind collecting information , so possibilities of deceiving
candidates is low (Stoian, 2015). Health and safety aspects for candidates are considered while
interaction and collecting primary information from them.
Research limitation- There is limitation of budget for conducting research. There is
requirement of different resources such as internet connection, communication techniques,
stationary, etc. So some financial assistance is required by investigator for acquiring such
resources, so smooth and successful completion of project is possible. But die to lack of
planning, there is lack of financial assistance for researcher (Pop and Coros, 2016).
Research reliability and validity- This study is reliable and valid because secondary is
collected from authentic sources and respondents are aware about reason for collecting
information, so they give correct opinion.
Research budget- Budget for this investigation is 540£. but due to lack of sources of
funds, investigators has to use personal funds. This affects collection of data (Pop and
Georgescu, 2019).
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CHAPTER 4: ANALYSIS AND FINDINGS
Data analysis
Data analysis refers to evaluating and gathering collected data in appropriate and relevant
manner. This is the best way through which it is easy to represent information in appropriate and
effective manner.
Questionnaire
Name:
Age:
Contact No.
Email id:
Q1. Do you have knowledge about emerging destination?
Yes
No
Q2. Do you want to prefer new and different places to visit ?
Yes
No
Q3. What are the reasons for which you prefer to explore new destinations?
Official purpose
Family outing
Enjoying vacations
Q4. What is the impact on economic growth of Sighisoara through tourism activities?
Positive
Negative
Q5. What are the benefits to Sighisoara with tourism activities?
Increment in employment
Diversification
Developed infrastructure
Q6. What do you prefer the most before selecting any destination for travelling purpose?
Safety and security
9

Food habits
Climate
Cultural and religious values
Q7. Which of the following parties play crucial role in growth of Sighisoara in improving
economic development?
Local businessmen
Political party of foreign country
Local residing people
Q8. What is the negative aspect which affects growth and development of Sighisoara?
Improper use of resources
Fluctuating inflation rate
problem of pollution
Q9. Do you consider economic condition of country before planning to visit any destination?
Yes
No
Q10. Recommend some ways through which Sighisoara become economically stable with
tourism activities?
10

Data interpretation
Theme 1: Knowledge about emerging destination
Q1. Do you have knowledge about emerging destination? Frequency
Yes 18
No 12
11
Yes No
0
2
4
6
8
10
12
14
16
18
18
12

Interpretation- From the above discussion, it is clear that out of 30 candidates, 18 have
knowledge about different emerging destinations while 12 does not have. So it is easy to create
awareness among people about Sighisoara.
Theme 2: Prefer to visit various places
Q2. Do you want to prefer new and different places to visit ? Frequency
Yes 23
No 7
Interpretation- These days people are ready to visit different places for their enjoyment,
excitement, etc. As per above discussion, it is clear that out of 30 respondents, 23 are ready to
12
Yes No
0
5
10
15
20
25 23
7

visit different place, while remaining 7 does not want because they do not went out to visit. So it
is interpreted that it is easy to communicate about importance of Sighisoara as emerging
destination.
Theme 3: Reasons for exploring new and different destinations
Q3. What are the reasons for which you prefer to explore new
destinations?
Frequency
Official purpose 10
Family outing 5
Enjoying vacations 15
13
Official purpose Family outing Enjoying vacations
0
2
4
6
8
10
12
14
16
10
5
15

Interpretation- There are different purpose for which people prefer to visit different
places. As per view of 10 individuals, people visit due to official purpose. 5 candidates says
family vacations. 15 individuals have view people visit for the purpose of enjoying weekends,
vacations. So it is interpreted that majority of people prefers to visit for vacation purpose, so it is
easy to enhance image of Sighisoara as emerging destination in tourism sector.
Theme 4: Impact on economic growth of Sighisoara through tourism activities
Q4. What is the impact on economic growth of Sighisoara
through tourism activities?
Frequency
Positive 25
Negative 5
14
Positive Negative
0
5
10
15
20
25
25
5

Interpretation- With tourism activities, there is negative as well as positive impact on
growth and development of economy. As per view of 25 individuals, tourism activities have
positive impact in the form of taxes, revenue to Sighisoara, etc. While 5 candidates says there is
negative impact because of improper inflation rate, etc. So it is interpreted that there is positive
impact on economic growth of country through which it is easy to get economic stability to
Sighisoara.
Theme 5: Benefits to Sighisoara with tourism activities
Q5. What are the benefits to Sighisoara with tourism activities? Frequency
Increment in employment 6
Diversification 10
Developed infrastructure 14
15

Interpretation- With tourism activities, there are different benefits which Sighisoara can
achieve such as improving living standard, proper employment, etc. As per above graph,
according to view of 6 individuals, there is increment in employment. 10 candidates says
diversification in culture can be analysed. Remaining 14 individuals have view that there is
requirement of development of infrastructure. So it is analysed that with development of
infrastructure, there is improvement in tourism business of Sighisoara and there is growth and
development in living standard of local residing people.
16
Increment in employment
Diversification
Developed infrastructure
0
2
4
6
8
10
12
14
6
10
14

Theme 6: Factors which affects selecting destination for travelling purpose
Q6. What do you prefer the most before selecting any destination
for travelling purpose?
Frequency
Safety and security 9
Food habits 10
Climate 5
Cultural and religious values 6
17
Safety and security
Food habits
Climate
Cultural and religious values
0
1
2
3
4
5
6
7
8
9
10 9
10
5
6

Interpretation- These days trend among people for visiting different place is increasing,
but they analyse different factors such as security, eating habits, etc.. before they prefer to visit.
As per view of 9 individuals, safety and security are important to analyse. 10 respondents have
view that change in food habits occurs. 5 candidates says analysis of climatic change is
important. 6 candidates favours for cultural and religious values of geographical region. So it is
interpreted that food habits and safety and security are prime factors which has to improved of
Sighisoara to get positive impact on tourism business.
Theme 7: Parties play crucial role in growth of Sighisoara in improving economic
development
Q7. Which of the following parties play crucial role in growth of
Sighisoara in improving economic development?
Frequency
Local businessmen 12
Political party of foreign country 8
Local residing people 10
18

Interpretation- For making a destination famous in case of growth and development of
specific tourism destination. As per view of 12 candidates local businessmen of Sighisoara are
important because they provide product and services which are traditional at Sighisoara. 8
candidates says political parties of Sighisoara are important because they frame policies through
which visitors can enjoy at destination. 10 candidates have view that people residing at
Sighisoara are important because they reflects the cultural and religious value. So it is interpreted
19
Local businessmen
Political party of foreign country
Local residing people
0
2
4
6
8
10
12

that local businessmen and residing people are important. There is requirement of familiar
environment to visitors at Sighisoara this makes economic stability to city Sighisoara.
Theme 8: Negative aspect which affects growth and development of Sighisoara
Q8. What is the negative aspect which affects growth and
development of Sighisoara?
Frequency
Improper use of resources 12
Fluctuating inflation rate 10
Problem of pollution 8
20
Improper use of resources
Fluctuating inflation rate
Problem of pollution
0
2
4
6
8
10
12

Interpretation- With tourism activities, there are different issues a well for Sighisoara, so
it is important to have look over it and taking actions in better and effective manner. As per view
of 12 candidates, there are possibilities of improper use of resources, 10 candidates have view
that inflation rate might be fluctuating for foreign country and home country of visitors which
affects economic benefits of Sighisoara. While remaining 8 individuals have view that pollution
may in summer season because people return their home in vacations. So it is clear that there is
negative impact of economy of Sighisoara as well but there is requirement of taking care of it in
proper and effective manner.
Theme 9: Consideration of economic condition of country before planning to visit any
destination
Q9. Do you consider economic condition of country before
planning to visit any destination?
Frequency
Yes 25
No 5
21

Interpretation- There is direct relationship between economic growth of country and
visitor's decision for planning for visitor's attraction as per view of 25 individuals. While
remaining 5 candidates does not favours to it aspects. Economic condition of country has to be
considered through which living standards, estimated expenditure of particular destination.
22
Yes No
0
5
10
15
20
25
25
5
Frequency

Chapter 5: A Critical Appraisal, Recommendations & Suggestions for
Further Work
A Critical Appraisal
Aims and objectives of this research are achieved with getting positive as well as
negative outcome. There is proper planning and guidance to team mates through which they are
aware about reason behind conducting specific actions. Aims and objectives i.e. to analyse
important of Sighisoara as tourist destination is clear. But there are some issues as well such as
lack of clear understanding to respondents due to language issue. Some people are not aware that
Sighisoara is emerging tourism destination so they are not interested to provide their view about
it. Team mates regularly share success rate of research project, so it motivates others also to
perform assigned task (Stoian and Dejica, 2016). There is regular check whether collected
information and synchronise of activities and relevant and significant or not. So possibilities of
issues in conducting research is less.
Recommendations
In this research, there is discussion about importance of Sighisoara as emerging tourism
destination, so there are some strategies through which it can be cleared. Some recommendations
are discussed as under-
 There must be awareness program for local people residing at Sighisoara, so they
provides familiar and friendly environment to visitors. This gives positive impact on
image of Sighisoara in the mind of tourists.
 It must be clear to tour operators to provide information about tradition, culture of
Sighisoara, so it can emerge as tourist destination for people.
 There must be advertisement at national level, so awareness among people can be created
about Sighisoara. This assist in economy growth of city by stabilising financial status.
 In case when there is more visitors, then there must policies through which pollution can
be controlled. Use of resources must be optimal through which sustainability in industry
can be gained.
 Safety and security must be of Sighisoara must be up to the mark for visitors through
which it can emerged as visiting destination with positive impact on economic stability of
Sighisoara.
23

Suggestions for Further Work
There are some suggestions which makes future research in better and effective manner.
So, researcher can take care of these following points-
For collecting primary information, there will use of personal interview. This is the
method in which two way communication occur among individuals. In case there is any issue to
respondents, it can be resolved. There must be complete information to teammates regarding
their roles and responsibilities so possibilities of duplication of errors can be resolved. For taking
correct information about progress rate of research, information must be shared and collected in
electronic form because this is the best way to gather information. For future aspects, there must
be complete planning and guidance regarding conducting operations in better and effective
manner. Estimated budget has to set earlier before starting investigation and source for raising it,
so study will done in proper and effective manner.
24

Chapter 6: Conclusions
From the above discussion, it is concluded that Sighisoara can become emerging visitor
destination with proper marketing about it. Economy of Sighisoara develop with development of
tourist activities. So activities has to be planned for developing Sighisoara such as marketing
activities. People are ready to visit different places for the purpose of family outing, official
purpose, etc. so scope of developing Sighisoara as emerging destination is more. Role of local
people and businessmen are important because they reflect culture of Sighisoara to tourists.
25

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