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[PDF] Tourism Destination Management

   

Added on  2021-05-27

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Running head: PLACE, CULTURE AND DESTINATION MANAGEMENTPlace, Culture and Destination ManagementName of the studentName of the universityAuthor note
[PDF] Tourism Destination Management_1

PLACE, CULTURE AND DESTINATION MANAGEMENT1Executive summaryThe report had identified the impact of destination image on the consumer behaviour in themodern scenario. The image of the travel destination consist of its different attributes whichcreates a perception within the minds of the consumers. The current research on the marketshows that tourists are more enthusiastic and have a high value on the sense of place and theauthenticity of the destination. Australia is a destination having a good image, sense of placeand authenticity and if the tourism companies in Australia can customize their products toprovide all the experiences needed by the modern consumers.
[PDF] Tourism Destination Management_2

PLACE, CULTURE AND DESTINATION MANAGEMENT2Table of ContentsIntroduction................................................................................................................................3Destination image.......................................................................................................................3Authenticity................................................................................................................................3Sense of place.............................................................................................................................4Consumer behaviour and destination image, authenticity and sense of place...........................5Maslow’s theory to travel motivation........................................................................................5Push and pull factors in destination image.................................................................................6Push factors............................................................................................................................6Pull factors.............................................................................................................................7Conclusion..................................................................................................................................8References..................................................................................................................................9
[PDF] Tourism Destination Management_3

PLACE, CULTURE AND DESTINATION MANAGEMENT3Introduction This is a report which will identify the impact of destination image on the consumerbehaviour in the modern scenario. The image of the travel destination consist of its differentattributes which creates a perception within the minds of the consumers. The current researchon the market shows that tourists are more enthusiastic and have a high value on the sense ofplace and the authenticity of the destination. Therefore, the report will evaluate destinationimage, authenticity, sense of place and its effect on the consumer behaviour. Moreover, thereport will take Australia as a tourist destination and apply different concepts of destinationmanagement to illustrate how these concepts can be used effectively to provide bettermanagement of destination spots. Destination imageAs stated by Jiang et al., (2017), the balance between the delivered products andservice, and the expected service is responsible for developing the image of a destinationplace. The supply and demand agents have developed the concept of destination image. Thepast experience of the consumers and effective marketing communication is responsible fordeveloping effective destination image. The images of different destination is based on theirhistorical events but the present image of the destination is equally important when comparedto the past reputation and experience of the consumers. The portrayal of a place in moviesand advertisements affects the minds of the consumer and word of mouth is another factorwhich develops the image of the tourist spot. The impact of destination image on theconsumers can define the whether the tourism aspect will have a negative impact or not. AuthenticityAccording to Ramkissoon, (2015), the authenticity of a tourist destination is the indepth analysis of the essential features of the country or the place. They want to experience a
[PDF] Tourism Destination Management_4

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